Blog Feed Post

My Drama Failure

Note: This blog talks about drama, but does not intend to create any. It is just a reflection on why my previous drama article (the only one) did not work as expected.

Ok—so, as you can see in the previous article, the experiment did not work. I barely topped my top content-oriented article (x1.1), and I over-estimated my reach by a factor of ten. This is a big miss. So either the assumption or the variables were not correct. I am still convinced about the power of entertainment for content, but I think I did not correctly assess and optimize the reach of my drama-oriented content.

I think I had a good point, but did not package it well. Here are the points I think I got wrong:

1) Too Late:

By the time I posted my article, the original event was already old (4 days old). While people gravitate more around drama-oriented content, they also have a shorter attention span. For example, an article today about Susan Boyle won’t do nearly as well as when she was in her highest (or lowest) days. In other words, drama has to be fresh, langouste fresh.

2) No Echo Chambers:

When popular bloggers start a drama thread they usually attack and respond to each other, which creates a huge echo chamber and multiplies the audience. Targeting a too-big fish significantly reduces the probability of being echoed, as fish like to swim in schools. It is very hard for a small fish to be accepted by the big fish (even though all fish were small at some point).

3) Too Long:

The post was probably too long. I should have either removed the content part or the experiment part. From a content point of view, I wanted to have all of them, and even wanted to add this post as a fourth act (The Result). However, from an effect standpoint, the more concise, the better.

4) Too Honest:

While the disclosure part was definitely good (and necessary from my standpoint), the experiment section was perhaps over the top. People do not like to be guinea pigs (neither do I). I thought it was a funny experiment, and I really appreciate people sending the tweets, as I think they were raising the right questions; however, it probably turned many people off. In a way, if you want to start a true drama story, it is better to accept some hypocrisy in your argument; otherwise, you are tempering the emotional effect of your post. While you will probably be spotted from time to time, the main audience will probably get emotionally involved with your argument anyway and will carry the torch (by commenting, trashing, tweeting, sharing, [micro]-blogging, etc.).

5) No Sixth Sense:

Interestingly enough, shortly after I posted the article, a reader commented on HN that I “did not have the drama sixth sense I was talking about.” At first, I was pretty surprised at this statement since I thought I did well. After a few hours, I realized he was right. I just do not have it. So the best I can do is to try to analyze what I do not have.


For better or for worse, outside of the length (#3) there are not many things I can improve on to be a good drama-tech-blogger. Honesty (#4)  is part of my core values, and I would not trade it for anything (I have already lost a few opportunities on this, so I am getting used to it). I need to be spelled-checked, which makes producing daily-fresh content difficult (#1). It’s always hard to change your DNA, so it might be too late for me to get the drama “sixth sense” (#5).

The echo chamber (#2) might happen over time; however, statements such as “big fish like to swim in schools,”  “It is very hard for a small fish to be accepted by the big fish,” and “big guys will probably not support a small-guy argument,” are not making it any easier to get accepted by the big guys. So I will either have to change my tone or find other ways to swim with the big fish.

Finally, the not so surprising conclusion for me is that I am bad at drama-blogging; and while I am glad of having tried it at least once, I am actually proud to be a content-centric blogger.

If you liked this article +1 on HN is greatly appreciated.

Read the original blog entry...

More Stories By Jeremy Chone

Jeremy Chone is chief technology officer (CTO) and vice president of development and operations at iJuris, an innovative startup offering a rich Web application for lawyer collaboration and document assembly. In his role as CTO and vice president of development and operations, Jeremy is responsible for overseeing the company’s strategic direction for the iJuris service and technology as well as managing the service architecture, development, and operations.

Chone has more than 10 years of technical and business experience in major software companies such as Netscape, Oracle and Adobe where he has successfully aligned technology visions with business opportunities that deliver tangible results. In addition to a combination of technical and business acumen, Jeremy also possesses an in-depth knowledge of Rich Internet Application technologies, as well as holding many patents in the mobile and enterprise collaboration areas.

See Jeremy Chone's full biography

Latest Stories
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
With privacy often voiced as the primary concern when using cloud based services, SyncriBox was designed to ensure that the software remains completely under the customer's control. Having both the source and destination files remain under the user?s control, there are no privacy or security issues. Since files are synchronized using Syncrify Server, no third party ever sees these files.
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
"We are an integrator of carrier ethernet and bandwidth to get people to connect to the cloud, to the SaaS providers, and the IaaS providers all on ethernet," explained Paul Mako, CEO & CTO of Massive Networks, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I believe that this may finally be the year that the CIO role ‘crosses the Rubicon,' leaving behind its traditional, IT-focused orientation. But I don't believe that either of the previous predictions of this outcome — fading into oblivion or rising to a business executive level — is correct. Instead, I think this is the year that we will see the role of the CIO transformed into something altogether different.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.