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The Return of True Value

Things have changed...

Things have changed, and along the way something has happen to the meaning of value.

Back in the day, value meant you got a lot for your money. More bang for the buck, so to speak. Value was never supposed to mean merely low price. Just because something is low-priced, doesn’t mean it’s a good value.

In the current economic climate, many customers are looking for straightforward low prices, and that’s fine and at times probably appropriate. But almost any vendor in any market can play the low-price game and meet the needs of such customers. However, what customers should be focusing on and what our economy really needs are products that deliver high functional value – that is, products that enable you do more things or get more done while also providing you a fair price.

Some storage vendors are now pushing a low cost message and paying no attention to extending their financial value proposition by simultaneously adding a new level of functional value for users. Price alone has rarely proven a sustainable strategy.

What business would not be better enabled, made more competitive, positioned to survive and grow out of this economic situation by products that deliver both greater functional and financial value? Products that deliver true value are ideally suited for a wide range of crucial and current applications, and getting more done with less or the same resources is a refrain we hear time and time again in meetings with CIOs and other executives.

The combination of true function-value and financial-value is rare today. Such solutions are frequently marketed but rarely delivered. Users have grown accustomed to buying a low priced/low function product or a high priced/highly functional product for different storage needs. But our current economic climate with its resulting tighter IT budgets demands a return to the old-school flavor of value. Honest value in which you feel good about what you bought; a product that has the flexibility to address a wide range of standard daily tasks but also offers manageability, scalability, and a price that doesn’t make you wince.

Value does not mean settling for a low price, feature-less or low quality product as a result!

We believe in real value at Nexsan, and right now, isn’t that what we need now more than ever?

More Stories By Joe Austin

Joe Austin is Vice President, Client Relations, at Ventana Public Relations. He joined Ventana PR in 2006 with more than 14 years experience in high-tech strategic communications. His media relations experience spans both broadcast and print, and he maintains longstanding relationships with editors and reporters at business, IT, channel, and vertical publications. Austin's relationship with the media includes marquee outlets including CNN, BusinessWeek, USA Today, Bloomberg, and the Associated Press for clients ranging from startups to billion-dollar enterprises. Experience includes working with Maxell, McDATA (Acquired by Brocade), Center for Internet Security, Securent (Acquired by Cisco), Intrepidus Group/PhishMe, FireEye, Mimosa Systems, Xiotech, MOLI.com, EMC/Rainfinity, Spinnaker Networks (Acquired by NetApp), ONStor, Nexsan, Asigra, Avamar (Acquired by EMC), BakBone Software, Dot Hill, SANRAD, Open-E and others. With more than a decade of strategic planning, media tours, press conferences, and media/analyst relations for companies in the data storage, security, server virtualization, IT outsourcing and networking arenas, Austin's domain expertise assists in positioning clients for leadership. Austin was recently recognized as a “Top Tech Communicator” for the second year in a row by PRSourceCode. The editorial community – represented by more than 300 participating IT journalists – rated each winner based on best overall performance and recognized those who added the most value to their editorial processes in terms of responsiveness, reliability, and overall understanding of editorial needs.

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