Welcome!

News Feed Item

BACARDI(R) Launches a New Limited Edition Heritage Bottle to Celebrate a Centenary of Classic Cocktail-Making

LONDON, UNITED KINGDOM -- (Marketwire) -- 11/04/09 -- Editors Note: Photos and a video are included with this Press Release.

BACARDI® Superior rum, the world's first, premium white rum, is celebrating the start of the festive season with style by launching a new Limited Edition Heritage bottle to commemorate 100 years of iconic cocktail creations.

Since 1910, BACARDI rum has been regarded as sophistication in a bottle by the finest bars in the world, as well as remaining the core ingredient of some of the world's most renowned cocktails. To celebrate this landmark, BACARDI Superior rum will pay homage to the authentic 100 year-old BACARDI bottle used by the pioneers of cocktail making. The bottle was most famously used by Jennings Stockton Cox, who introduced the world to the BACARDI Daiquiri by mixing freshly squeezed lime juice and sugar with his favourite rum to enjoy after working long days in the Copper mines of Daiquiri, Cuba.

Beautifully adorned with mute colours and Edwardian writing, BACARDI has creatively captured the designs of the early 20th century craftsman and added a modern touch with a luxurious, wooden case. Each bottle even has the same alcohol strength as it did 100 years ago: 89 proof (44.5% ABV).

Produced in the beautiful Destileria La Galarza in Mexico, only 7,500 cases of the new Limited Edition Heritage bottle will be available; making it the Christmas present to buy for those who love mixing cocktails or a rum aficionado who can appreciate a rare collector's item. Quaint with rugged elegance, the new BACARDI Limited Edition Heritage bottle will provide just the right touch of class to any occasion.

In addition, BACARDI is also launching a special edition Christmas gifting pack. The sleek tube packaging is embellished with the iconic BACARDI bat logo and imparts the story of its origin. The bat logo harkens back to the discovery of a colony of fruit bats in the rafters of BACARDI's original distillery in Santiago de Cuba in 1862. In 1860s Cuba, many people were illiterate and so the visual bat symbol, which was a traditional symbol of good luck, immediately made BACARDI Superior rum more memorable and the bat was recognised as a sign of a quality rum. Since then this mythical symbol of good fortune has graced every bottle of our rum. Today, a century and a half later, it has become one of the world's most recognisable icons and a consistent badge for unquestionable quality.

The BACARDI Limited Edition Heritage bottle will be available now at Selfridges with a recommended retail price of Pounds Sterling 50. The special edition BACARDI Christmas pack will be available in all good retailers across the UK with a recommended retail price of Pounds Sterling 13.66 (regular 70cl bottle price).

For more information please visit: www.bacardi.com

Notes to Editors:

The Rum of the Bat

In 1862 Dona Amalia, Don Facundo's wife, discovered a colony of fruit bats high in the rafters of the original tin-roofed BACARDI Rum distillery. Understanding the significance of the bat in both local and Spanish lore, she suggested using it as a symbol for the new BACARDI Superior rum.

As a lover of the arts, Dona Amalia knew that Cuba's extinct native people, the Tainos, regarded bats as possessors of all cultural goods. And in Spain, bats were thought to bring good health, fortune and family unity, ever since a bat settled on the royal standard of King Jaime I ('El Cid') on the eve of the battle to regain Valencia from the Moors in 1238.

The decision to use the bat as a visual symbol for BACARDI Superior rum proved to be a pragmatic one. In 1860s Cuba, many people were illiterate and so the visual bat symbol immediately made BACARDI Superior rum more memorable and recognisable.

Reports quickly spread across Cuba of 'el Ron del Murcielago' (The Rum of the Bat), a rum that was smooth, civilised and astonishingly drinkable. The bat had become a badge of quality and consistency, a symbol for the genuine article. And The Rum of the Bat soon became a well known and loved sight across the island.

It became so memorable that, despite the best efforts of seven generations of the Bacardi family to distinguish themselves in business, philanthropy and public service, the most recognisable member of the family is still 'el Murcielago' or the BACARDI bat. It has appeared on the label of every product carrying the Bacardi family name since 1862.

Today, 'el Murcielago' is welcomed in over 170 countries around the world. An iconic image, the bat symbol is recognised wherever BACARDI Superior rum is sold and enjoyed.

To view the photos associated with this release, please visit the following links:

http://www.marketwire.com/library/20091103-bac800a.jpg

http://www.marketwire.com/library/20091103-bac800b1.jpg

http://www.marketwire.com/library/20091103-bac800c.jpg

To view the video associated with this release, please visit the following link:

www.youtube.com/watch?v=WvO_566t36k

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...