Welcome!

News Feed Item

BACARDI(R) Launches a New Limited Edition Heritage Bottle to Celebrate a Centenary of Classic Cocktail-Making

LONDON, UNITED KINGDOM -- (Marketwire) -- 11/04/09 -- Editors Note: Photos and a video are included with this Press Release.

BACARDI® Superior rum, the world's first, premium white rum, is celebrating the start of the festive season with style by launching a new Limited Edition Heritage bottle to commemorate 100 years of iconic cocktail creations.

Since 1910, BACARDI rum has been regarded as sophistication in a bottle by the finest bars in the world, as well as remaining the core ingredient of some of the world's most renowned cocktails. To celebrate this landmark, BACARDI Superior rum will pay homage to the authentic 100 year-old BACARDI bottle used by the pioneers of cocktail making. The bottle was most famously used by Jennings Stockton Cox, who introduced the world to the BACARDI Daiquiri by mixing freshly squeezed lime juice and sugar with his favourite rum to enjoy after working long days in the Copper mines of Daiquiri, Cuba.

Beautifully adorned with mute colours and Edwardian writing, BACARDI has creatively captured the designs of the early 20th century craftsman and added a modern touch with a luxurious, wooden case. Each bottle even has the same alcohol strength as it did 100 years ago: 89 proof (44.5% ABV).

Produced in the beautiful Destileria La Galarza in Mexico, only 7,500 cases of the new Limited Edition Heritage bottle will be available; making it the Christmas present to buy for those who love mixing cocktails or a rum aficionado who can appreciate a rare collector's item. Quaint with rugged elegance, the new BACARDI Limited Edition Heritage bottle will provide just the right touch of class to any occasion.

In addition, BACARDI is also launching a special edition Christmas gifting pack. The sleek tube packaging is embellished with the iconic BACARDI bat logo and imparts the story of its origin. The bat logo harkens back to the discovery of a colony of fruit bats in the rafters of BACARDI's original distillery in Santiago de Cuba in 1862. In 1860s Cuba, many people were illiterate and so the visual bat symbol, which was a traditional symbol of good luck, immediately made BACARDI Superior rum more memorable and the bat was recognised as a sign of a quality rum. Since then this mythical symbol of good fortune has graced every bottle of our rum. Today, a century and a half later, it has become one of the world's most recognisable icons and a consistent badge for unquestionable quality.

The BACARDI Limited Edition Heritage bottle will be available now at Selfridges with a recommended retail price of Pounds Sterling 50. The special edition BACARDI Christmas pack will be available in all good retailers across the UK with a recommended retail price of Pounds Sterling 13.66 (regular 70cl bottle price).

For more information please visit: www.bacardi.com

Notes to Editors:

The Rum of the Bat

In 1862 Dona Amalia, Don Facundo's wife, discovered a colony of fruit bats high in the rafters of the original tin-roofed BACARDI Rum distillery. Understanding the significance of the bat in both local and Spanish lore, she suggested using it as a symbol for the new BACARDI Superior rum.

As a lover of the arts, Dona Amalia knew that Cuba's extinct native people, the Tainos, regarded bats as possessors of all cultural goods. And in Spain, bats were thought to bring good health, fortune and family unity, ever since a bat settled on the royal standard of King Jaime I ('El Cid') on the eve of the battle to regain Valencia from the Moors in 1238.

The decision to use the bat as a visual symbol for BACARDI Superior rum proved to be a pragmatic one. In 1860s Cuba, many people were illiterate and so the visual bat symbol immediately made BACARDI Superior rum more memorable and recognisable.

Reports quickly spread across Cuba of 'el Ron del Murcielago' (The Rum of the Bat), a rum that was smooth, civilised and astonishingly drinkable. The bat had become a badge of quality and consistency, a symbol for the genuine article. And The Rum of the Bat soon became a well known and loved sight across the island.

It became so memorable that, despite the best efforts of seven generations of the Bacardi family to distinguish themselves in business, philanthropy and public service, the most recognisable member of the family is still 'el Murcielago' or the BACARDI bat. It has appeared on the label of every product carrying the Bacardi family name since 1862.

Today, 'el Murcielago' is welcomed in over 170 countries around the world. An iconic image, the bat symbol is recognised wherever BACARDI Superior rum is sold and enjoyed.

To view the photos associated with this release, please visit the following links:

http://www.marketwire.com/library/20091103-bac800a.jpg

http://www.marketwire.com/library/20091103-bac800b1.jpg

http://www.marketwire.com/library/20091103-bac800c.jpg

To view the video associated with this release, please visit the following link:

www.youtube.com/watch?v=WvO_566t36k

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contacts:
For more information or images, please contact:
Shine Communications Ltd
Aime Dorsett
0207 841 7075
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
For better or worse, DevOps has gone mainstream. All doubt was removed when IBM and HP threw up their respective DevOps microsites. Where are we on the hype cycle? It's hard to say for sure but there's a feeling we're heading for the "Peak of Inflated Expectations." What does this mean for the enterprise? Should they avoid DevOps? Definitely not. Should they be cautious though? Absolutely. The truth is that DevOps and the enterprise are at best strange bedfellows. The movement has its roots in t...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
In their session at @DevOpsSummit at 21st Cloud Expo, Michael Berman, VP Engineering at TidalScale, and Ivo Jimenez, Engineer at TidalScale, will describe how automating tests in TidalScale is easy thanks to WaveRunner. They will show how they use WaveRunner, Jenkins, and Docker to have agile delivery of TidalScale. Michael Berman is VP Engineering at TidalScale. TidalScale is developing a scale up compute and resource architecture for customers to perform big data exploration and real time anal...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...