|By PR Newswire||
|February 3, 2010 12:01 AM EST||
NEW YORK, Feb. 3 /PRNewswire/ -- Mpire, the market-leading advertising verification and optimization technology company, today announced that it has added proactive ad blocking to its patent-pending AdXpose(TM), a comprehensive suite of solutions and services that significantly improve the performance of online ad campaigns while protecting brands from fraud and content adjacency issues. The new offering enables brand advertisers and agencies to set rules and guidelines that prevent their ads from appearing next to questionable content or on sites that could diminish the brand. AdXpose ad blocker was unveiled at the AlwaysOn OnMedia 100 event in New York, where Mpire was recognized for the second consecutive year as one of the top 100 private companies in the digital media space.
AdXpose analyzes the content on publisher sites in real-time, and cross-references it with the prescribed rules set by the advertiser. If content adjacency issues are discovered, AdXpose prevents the ad from being served, which protects the brand, improves campaign performance and saves the advertiser money.
"With ad blocking, AdXpose gives brand advertisers an additional layer of security and peace of mind so they can promote their trusted brands online with greater confidence," said Kirby Winfield, chief revenue officer, Mpire. "But that's just the beginning. Only AdXpose offers the ability to see what is really happening with an online campaign beyond simple ad verification, in terms of site level transparency, viewable impressions, fraudulent activity, user engagement and performance - all within a single, integrated solution. We call this Safety+."
"As a part of our brand safe initiatives we partner with AdXpose to provide third party validation," said Jeff Hirsch president and CEO of AudienceScience. "We appreciate AdXpose's integrated tools, analytics and real-time reporting capabilities, which help us provide our clients with excellent service."
The ad blocking service complements AdXpose's existing campaign verification and optimization solutions, which ensure that advertisers get what they pay for; improve campaign performance and provide brand protection; combat fraud; and reduce wasted ad spend. The comprehensive domain analysis technology provides users with:
- Verification - AdXpose enables advertisers to track their campaigns at the impression level, so they know exactly when and where their ads appear online, whether they were visible, below the fold, daisy-chained across multiple ad exchanges or hidden among nested I-Frames. AdXpose goes beyond traditional placement verification by tracking performance against domain, geographic, demographic, classification and other campaign goals.
- Media Optimization - Real-time, impression-level reporting provides unparalleled campaign transparency and actionable intelligence, enabling media buyers to shift their ad dollars to only the best performing sites. It enforces performance agreements with ad networks, exchanges and direct publishers.
- Creative Optimization - Using AdXpose's unique "heat mapping" user engagement technology, advertisers can see exactly how, and for how long, users interacted with their ad. Armed with this information, advertisers and agencies can adjust the ad copy or creative to improve ad performance, resulting in higher click throughs and conversions.
- Security - By analyzing and comparing impression level verification, click-through and user engagement data, AdXpose can detect traditional click and impression fraud, as well as new fraud tactics such as URL Padding, Ad Stuffing, Domain Spoofing and more. This helps media buyers optimize their campaigns and also pursue restitution for infringed performance agreements. At the same time, ad blocking protects a brand from content adjacency issues before the ad is served.
- Alerting - Advertisers and agencies can set real-time alerts on any measured metric (geo, demo, impressions, in-views, etc.) to proactively manage their campaigns for activity that may fall outside predetermined limits or trafficking orders. The new Alerts capability facilitates real-time campaign optimization during the campaign, versus reporting on the results post-campaign.
In addition to the new ad blocking, alerting, and other capabilities, AdXpose is using comScore data to provide better visibility into demographic and audience performance on a campaign. "We're excited to be working with AdXpose to enhance the demographic and audience information they're providing to their clients' digital ad campaigns with their verification and optimization tools," said Daryl McNutt, VP Marketing Solutions at comScore.
AdXpose Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20% of the comScore Ad Focus Top 40 Properties, currently run the AdXpose technology.
Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending AdXpose(TM) is the first and only verification and optimization technology that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 25, 2016 03:30 AM EDT Reads: 2,097
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 25, 2016 02:30 AM EDT Reads: 2,134
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 02:15 AM EDT Reads: 440
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 25, 2016 02:00 AM EDT Reads: 1,772
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 25, 2016 02:00 AM EDT Reads: 1,889
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 25, 2016 01:15 AM EDT Reads: 1,597
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 25, 2016 01:00 AM EDT Reads: 1,962
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 25, 2016 12:45 AM EDT Reads: 1,901
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 25, 2016 12:30 AM EDT Reads: 2,066
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 25, 2016 12:00 AM EDT Reads: 2,971
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 24, 2016 10:30 PM EDT Reads: 1,454
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 24, 2016 10:30 PM EDT Reads: 2,012
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 24, 2016 09:15 PM EDT Reads: 1,667
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 24, 2016 04:45 PM EDT Reads: 1,319
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 24, 2016 04:15 PM EDT Reads: 2,559