Welcome!

News Feed Item

Mpire Adds Proactive Ad Blocking and Real-Time Alerting Capabilities to Award-Winning AdXpose Suite of Ad Analytics Solutions; AudienceScience Leverages AdXpose to Help Protect Clients' Brands

Mpire Partners With comScore to Enhance AdXpose's Demographic Campaign Performance

NEW YORK, Feb. 3 /PRNewswire/ -- Mpire, the market-leading advertising verification and optimization technology company, today announced that it has added proactive ad blocking to its patent-pending AdXpose(TM), a comprehensive suite of solutions and services that significantly improve the performance of online ad campaigns while protecting brands from fraud and content adjacency issues. The new offering enables brand advertisers and agencies to set rules and guidelines that prevent their ads from appearing next to questionable content or on sites that could diminish the brand. AdXpose ad blocker was unveiled at the AlwaysOn OnMedia 100 event in New York, where Mpire was recognized for the second consecutive year as one of the top 100 private companies in the digital media space.

AdXpose analyzes the content on publisher sites in real-time, and cross-references it with the prescribed rules set by the advertiser. If content adjacency issues are discovered, AdXpose prevents the ad from being served, which protects the brand, improves campaign performance and saves the advertiser money.

"With ad blocking, AdXpose gives brand advertisers an additional layer of security and peace of mind so they can promote their trusted brands online with greater confidence," said Kirby Winfield, chief revenue officer, Mpire. "But that's just the beginning. Only AdXpose offers the ability to see what is really happening with an online campaign beyond simple ad verification, in terms of site level transparency, viewable impressions, fraudulent activity, user engagement and performance - all within a single, integrated solution. We call this Safety+."

"As a part of our brand safe initiatives we partner with AdXpose to provide third party validation," said Jeff Hirsch president and CEO of AudienceScience. "We appreciate AdXpose's integrated tools, analytics and real-time reporting capabilities, which help us provide our clients with excellent service."

The ad blocking service complements AdXpose's existing campaign verification and optimization solutions, which ensure that advertisers get what they pay for; improve campaign performance and provide brand protection; combat fraud; and reduce wasted ad spend. The comprehensive domain analysis technology provides users with:

  • Verification - AdXpose enables advertisers to track their campaigns at the impression level, so they know exactly when and where their ads appear online, whether they were visible, below the fold, daisy-chained across multiple ad exchanges or hidden among nested I-Frames. AdXpose goes beyond traditional placement verification by tracking performance against domain, geographic, demographic, classification and other campaign goals.
  • Media Optimization - Real-time, impression-level reporting provides unparalleled campaign transparency and actionable intelligence, enabling media buyers to shift their ad dollars to only the best performing sites. It enforces performance agreements with ad networks, exchanges and direct publishers.
  • Creative Optimization - Using AdXpose's unique "heat mapping" user engagement technology, advertisers can see exactly how, and for how long, users interacted with their ad. Armed with this information, advertisers and agencies can adjust the ad copy or creative to improve ad performance, resulting in higher click throughs and conversions.
  • Security - By analyzing and comparing impression level verification, click-through and user engagement data, AdXpose can detect traditional click and impression fraud, as well as new fraud tactics such as URL Padding, Ad Stuffing, Domain Spoofing and more. This helps media buyers optimize their campaigns and also pursue restitution for infringed performance agreements. At the same time, ad blocking protects a brand from content adjacency issues before the ad is served.
  • Alerting - Advertisers and agencies can set real-time alerts on any measured metric (geo, demo, impressions, in-views, etc.) to proactively manage their campaigns for activity that may fall outside predetermined limits or trafficking orders. The new Alerts capability facilitates real-time campaign optimization during the campaign, versus reporting on the results post-campaign.

In addition to the new ad blocking, alerting, and other capabilities, AdXpose is using comScore data to provide better visibility into demographic and audience performance on a campaign. "We're excited to be working with AdXpose to enhance the demographic and audience information they're providing to their clients' digital ad campaigns with their verification and optimization tools," said Daryl McNutt, VP Marketing Solutions at comScore.

About AdXpose

AdXpose Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20% of the comScore Ad Focus Top 40 Properties, currently run the AdXpose technology.

About Mpire

Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending AdXpose(TM) is the first and only verification and optimization technology that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington.

SOURCE Mpire

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...