Welcome!

News Feed Item

Mpire Adds Proactive Ad Blocking and Real-Time Alerting Capabilities to Award-Winning AdXpose Suite of Ad Analytics Solutions; AudienceScience Leverages AdXpose to Help Protect Clients' Brands

Mpire Partners With comScore to Enhance AdXpose's Demographic Campaign Performance

NEW YORK, Feb. 3 /PRNewswire/ -- Mpire, the market-leading advertising verification and optimization technology company, today announced that it has added proactive ad blocking to its patent-pending AdXpose(TM), a comprehensive suite of solutions and services that significantly improve the performance of online ad campaigns while protecting brands from fraud and content adjacency issues. The new offering enables brand advertisers and agencies to set rules and guidelines that prevent their ads from appearing next to questionable content or on sites that could diminish the brand. AdXpose ad blocker was unveiled at the AlwaysOn OnMedia 100 event in New York, where Mpire was recognized for the second consecutive year as one of the top 100 private companies in the digital media space.

AdXpose analyzes the content on publisher sites in real-time, and cross-references it with the prescribed rules set by the advertiser. If content adjacency issues are discovered, AdXpose prevents the ad from being served, which protects the brand, improves campaign performance and saves the advertiser money.

"With ad blocking, AdXpose gives brand advertisers an additional layer of security and peace of mind so they can promote their trusted brands online with greater confidence," said Kirby Winfield, chief revenue officer, Mpire. "But that's just the beginning. Only AdXpose offers the ability to see what is really happening with an online campaign beyond simple ad verification, in terms of site level transparency, viewable impressions, fraudulent activity, user engagement and performance - all within a single, integrated solution. We call this Safety+."

"As a part of our brand safe initiatives we partner with AdXpose to provide third party validation," said Jeff Hirsch president and CEO of AudienceScience. "We appreciate AdXpose's integrated tools, analytics and real-time reporting capabilities, which help us provide our clients with excellent service."

The ad blocking service complements AdXpose's existing campaign verification and optimization solutions, which ensure that advertisers get what they pay for; improve campaign performance and provide brand protection; combat fraud; and reduce wasted ad spend. The comprehensive domain analysis technology provides users with:

  • Verification - AdXpose enables advertisers to track their campaigns at the impression level, so they know exactly when and where their ads appear online, whether they were visible, below the fold, daisy-chained across multiple ad exchanges or hidden among nested I-Frames. AdXpose goes beyond traditional placement verification by tracking performance against domain, geographic, demographic, classification and other campaign goals.
  • Media Optimization - Real-time, impression-level reporting provides unparalleled campaign transparency and actionable intelligence, enabling media buyers to shift their ad dollars to only the best performing sites. It enforces performance agreements with ad networks, exchanges and direct publishers.
  • Creative Optimization - Using AdXpose's unique "heat mapping" user engagement technology, advertisers can see exactly how, and for how long, users interacted with their ad. Armed with this information, advertisers and agencies can adjust the ad copy or creative to improve ad performance, resulting in higher click throughs and conversions.
  • Security - By analyzing and comparing impression level verification, click-through and user engagement data, AdXpose can detect traditional click and impression fraud, as well as new fraud tactics such as URL Padding, Ad Stuffing, Domain Spoofing and more. This helps media buyers optimize their campaigns and also pursue restitution for infringed performance agreements. At the same time, ad blocking protects a brand from content adjacency issues before the ad is served.
  • Alerting - Advertisers and agencies can set real-time alerts on any measured metric (geo, demo, impressions, in-views, etc.) to proactively manage their campaigns for activity that may fall outside predetermined limits or trafficking orders. The new Alerts capability facilitates real-time campaign optimization during the campaign, versus reporting on the results post-campaign.

In addition to the new ad blocking, alerting, and other capabilities, AdXpose is using comScore data to provide better visibility into demographic and audience performance on a campaign. "We're excited to be working with AdXpose to enhance the demographic and audience information they're providing to their clients' digital ad campaigns with their verification and optimization tools," said Daryl McNutt, VP Marketing Solutions at comScore.

About AdXpose

AdXpose Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20% of the comScore Ad Focus Top 40 Properties, currently run the AdXpose technology.

About Mpire

Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending AdXpose(TM) is the first and only verification and optimization technology that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington.

SOURCE Mpire

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...