Welcome!

News Feed Item

Making - Or Winning - Money The New-Fashioned Way

Making - Or Winning - Money The New-Fashioned Way

PORT WASHINGTON, N.Y., Sept. 14 /PRNewswire/ -- Betsy Tanabe of State College, PA, got a new computer last Christmas and has learned to surf the internet with the best of them. But, unlike hordes of young computer wiz's at neighboring Penn State who are financially strapped, Betsy is a senior citizen, and her affluence is newly enhanced because she won the Publishers Clearing House Sweepstakes by entering the direct mail giant's giveaway online -- at http://www.pch.com/.

"I'm sure glad I got that new computer," said Mrs. Tanabe as she celebrated her $1,000,000 win with family and friends on August 31st after getting the shock of a lifetime. Minutes earlier the Publishers Clearing House Prize Patrol had knocked on her door carrying the "big check," roses and balloons that are staples of the company's long-running TV campaign.

The video-taped excitement of Mrs. Tanabe's "winning moment" was further heightened when the Prize Patrol also delivered a new Ford Thunderbird, a bonus for entering the sweepstakes online. (While the winner's test drive was "wonderful," she chose a $43,570 cash option instead.)

For over fifty years, Publishers Clearing House has been sending out "bulletins" with offers of discounted magazine subscriptions and merchandise. Promises of sweepstakes riches were added to the mailings in 1967. Since then nearly $200 million in major prizes have been awarded -- virtually all to people who dutifully stuck colorful stamps on entry forms they returned via the U.S. Postal Service. This year that pattern is changing, with some lucky people winning the "new-fashioned way": through pch.com.

Besides Mrs. Tanabe, John Hultin and Dan Hillegeist have found pch.com to be particularly enriching. They both won thousands of dollars by entering the sweepstakes online.

Hultin was surprised by the Prize Patrol at his Minnesota home in April. Recovering from the shock of a $10,000 win, the 30-ish Hultin told bystanders and the attendant media that entering via pch.com is so much "fun" and "so easy" that he does so at least weekly. Thousands of others apparently agree, going online frequently to enter the Publishers Clearing House Sweepstakes. And many of them have won $1,000 prizes.

Like most companies, Publishers Clearing House recognizes the growing importance of the internet and is putting increased resources into it. Besides sweepstake entry opportunities, pch.com provides web surfers with shopping opportunities for magazines and merchandise plus a broad array of company information.

"Direct mail put Publishers Clearing House on the map, and we know that millions of consumers will continue to respond to our value and excitement- packed bulletins," said Andy Goldberg, president of PCH. "But pch.com also provides value and excitement plus entertaining games, profiles of our sweepstakes winners and more. In the future we'll be adding lots more contests so that web surfers of all ages will find new ways to win. We'll also be adding value-priced offers based on the specific interests of our customers," he said.

Publishers Clearing House sees "hits" to its website increase dramatically when its periodic TV campaigns are on the air. So PCH management anticipates higher pch.com traffic in October when new commercials will promote "a new Thanksgiving tradition" beyond turkey, parades and football: a million dollar Thanksgiving SuperPrize. Consumers can enter the sweepstakes for this prize by mail as well as at pch.com. Maybe that million dollar winner will provide further proof that "times are a-changing" and that the internet is here to stay.

Publishers Clearing House

CONTACT: Dave Sayer, Publishers Clearing House, +1-516-944-2644,
[email protected]

Web site: http://www.pch.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.