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NordicTrack Announces First Ever Interactive Fitness Experience -- iFit Live Powered by Google Maps

Watch Your Progress and Feel the Trail Topography

LOGAN, UT -- (Marketwire) -- 05/18/10 -- NordicTrack introduces iFit Live powered by Google Maps, the first product that merges fitness equipment and Google Maps technology. If you've always wanted to run the marathon route through New York's Central Park, hike along the Great Wall of China, or stroll Paris from Notre Dame to the Eiffel Tower without leaving the comfort of your own home, the new line of NordicTrack fitness equipment is for you.

With this new technology, you can get on your NordicTrack treadmill, elliptical or strider at home and walk, run or hike through national parks, world-famous cities and scenic outdoor locations on special workout trails found at www.iFit.com. The website also has a tool that lets you draw a map anywhere in the world Google Maps has road data, and iFit will turn it into a custom workout route. The iFit Live technology leverages the Google Maps API Premier to offer map and road data to runners on their treadmills.

The new iFit.com website and NordicTrack equipment will be demonstrated at the Google I/O conference in San Francisco May 19-20, 2010. Some of the draw-your-own routes NordicTrack will show at the conference include a run along the Great Wall near Badaling, China, and around the Pyramids in Egypt.

"NordicTrack brings the outdoor exercise experience inside," said Tony Smith, VP, Global Merchandising for NordicTrack, "iFit Live powered by Google Maps gives consumers a completely new way to engage in fitness, stay motivated and get results."

The outdoor experience of NordicTrack fitness equipment is enhanced through iFit Live in two ways. First, Google maps powers the visuals with Satellite, Earth and Map views, and Street View, where available. To view HD video B-Roll of Google Maps playback of a "San Francisco Walk" go to the iFit Live channel at YouTube.com

Next, iFit uses terrain data to automatically adjust the fitness machine's incline and decline to simulate the trail's distance and natural topography. The flagship product of the new line is the NordicTrack X7i Incline Trainer, an extreme treadmill that inclines to 40% and declines to -6%, providing a dramatic range that lets you literally scale a steep peak.

A "runner" marker shows consumers their real-time progress on the Google Maps. Consumers watch on the screen of their computer or on a screen built into the product console, available on select units. Many of the new NordicTrack products are equipped with a spring-loaded shelf to make it easy to secure their laptop to their fitness equipment during a workout.

In addition to the draw-your-own map feature, the iFit.com site has a map library that currently includes workouts along the Chicago lakefront, the strip in Las Vegas, New York's Central Park and in Grand Teton, Yellowstone, Mount Rainier and Yosemite National Parks. iFit.com will add new workouts to the map library on a frequent basis.

The iFit.com site provides training workouts for the fastest growing running category: overnight relay races. NordicTrack is the title sponsor of the Ragnar Relay Series, the nation's top provider in the category. At iFit.com is a 36-part workout for Ragnar Relay's flagship race, Ragnar Relay Wasatch Back. The relay is Utah's most recognized running event where runners trek from Logan, Utah through the back of the Wasatch Mountains to Park City, Utah. Much of this 188-mile race is run on remote back roads and trails, where the iFit Live workouts featuring elevation changes and Google Map views are particularly useful to the 13,000 registered runners who are training now for the June 18-19 race.

Using our wireless feature, all iFit workouts are downloaded, automatically, to the new NordicTrack equipment. At the conclusion of each workout, your workout results are automatically uploaded to your profile page at iFit.com. Here, you can also manage your diet and exercise information, and see a complete overview of how close you are to reaching your fitness goals.

"NordicTrack has given consumers an innovative way to interact with the robust features of Google Maps," said Daniel Chu, Product Manager, Google Enterprise. "Whether you're training to hit the trails on a vacation or want to add some new tricks to a home workout, it's a great tool for fitness buffs and amateurs alike."

ICON Health & Fitness, the parent company of NordicTrack, holds 19 patents for its iFit technology and sought out Google Maps to enhance the visual experience for its fitness consumers.

Jillian Michaels Fat Burning Workouts

Every year only a handful of people can get trained by TV's toughest trainer, Jillian Michaels at The Biggest Loser ranch, but with iFit Live, you can bring Jillian's weight loss expertise into your home. Once you're an iFit member, a new Jillian Michaels workout is sent to your fitness equipment via the iFit Live Wi-Fi connection. Jillian Michaels' workouts are customized based on your fitness level and goal, and are progressive, so you have a fresh, slightly more challenging workout every day to stay motivated and prevent fitness plateau.

iFit Food-and-Fitness Balance

There's no shortage of websites that help track your food intake or provide calorie and nutrition data for foods. However, the best weight loss and overall fitness results come from the perfect balance of "calories eaten vs. calories burned."

iFit.com is unique in its ability to track your food intake and then automatically adjust each workout's duration, speed and incline to ensure fitness and weight loss results.

iPhone and iPad compatible

To keep your fitness routine on track when you're on the go, an iPhone app for iFit Live gives you a quick way to enter daily nutrition data when eating out, an easy way for recording exercises like walking to work, skiing or yoga and displays the dashboard at iFit.com in a mobile format. You can also view workouts in the Map Library and the "draw-your-own" workouts created with iFit Live powered by Google Maps.

Look for "iFit Live Compatible"

iFit Live connects specially enabled fitness equipment to the iFit.com website via a consumer's home Wi-Fi router and the iFit Live Wi-Fi module. The wireless iFit is sold for $129.99 and includes a free one year membership. After the first year, the membership is $9.99 per month.

NordicTrack has enabled seven fitness products with the iFit Live powered by Google Maps technology, now available at Sears, Sears.com and NordicTrack.com:

NordicTrack X7i Incline Trainer -- an extreme treadmill with a 40% to negative 6% incline range. A 7-inch high resolution color touch screen is built into the console. Wi-Fi capabilities are integrated into the console and the touch screen allows you to access the Wi-Fi and select iFit Live workouts. MSRP: $1999. (Model # 24819)

NordicTrack X5 Incline trainer -- an extreme treadmill -- known as an Incline Trainer -- with a 40% to 3% incline range. This product is iFit Live compatible. MSRP: $1699. (Model # 24818)

NordicTrack A2750 Pro -- an iFit Live compatible treadmill with oversized walking belt (20 x 60), incline to 12% and black & white LCD screen with a $999 MSRP. (Model # 24979)

NordicTrack A2550 Pro -- only $799 buys an iFit Live compatible treadmill with ComfortShox cushioning and a lifetime motor and frame warranty. (Model #24967)

NordicTrack FreeStrider 35S -- the newest category of exercise equipment comes iFit Live compatible. The unique footpath gives a natural, arc-shaped path and a 35-inch stride range, more than twice the stride length of most elliptical machines. MSRP is $1599. (Model # 23914)

NordicTrack AudioStrider 990 PRO -- based on the designs for an elliptical that won several awards from Consumer Search and other Consumer groups, this elliptical is updated with iFit Live compatibility. A motorized incline ramp up to 30% and in-handle resistance controls for MSRP $999. (Model #23869)

NordicTrack Pathfinder -- this new elliptical is iFit Live compatible at MSRP of $799. The Perfect Path Intensity Ramp gives a wide range of motion to the footpath for three distinct movements -- elliptical, bike, stepper.

About NordicTrack and iFit

NordicTrack®, iFit® and iFit Live® are owned by ICON Health & Fitness, the world leader in the development, manufacturing and marketing of home and commercial fitness equipment. ICON is based in Logan, Utah.

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Contact information:

Colleen Logan/VP

Marketing/ICON Health & Fitness

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