Welcome!

News Feed Item

Hispanic Public Relations Association® Honors Industry's Best and Awards Scholarships at 26th Annual PRemio Awards

Public Relations Society of America's First Hispanic CEO and Chair-Elect, Rosanna Fiske, and General Mills Headline Honorees

LOS ANGELES, Oct. 13 /PRNewswire-USNewswire/ -- The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated an evening of excellence at its 26th Annual PRemio Awards and Scholarships Gala held Thursday, October 7, 2010 in Los Angeles, CA. The organization honored Hispanic industry leaders, the best in Hispanic public relations campaigns and awarded scholarships to student entering the communications field.

(Photo: http://photos.prnewswire.com/prnh/20101013/DC80930)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101013/DC80930)

The evening's theme, 2010: A New Chapter Begins, celebrated the national expansion of HPRA. Earlier this year, HPRA expanded its footprint nationally with the launch of a New York chapter and the opportunity to co-present with the Hispanic PR Blog the first-ever Hispanic PR and Social Marketing Conference in Dallas.

This year's Public Relations Professional of the Year honoree is industry trailblazer Rosanna Fiske for her unprecedented achievement as the first Hispanic to be appointed as the Public Relations Society of America's (PRSA) 2010 CEO and Chair-Elect. General Mills was presented with the Corporation of the Year award for its commitment to the U.S. Hispanic market through its "Que Rica Vida" program. Other awards included: Young PR Professional of the Year Alfredo Lee Escudero of VPE Public Relations, and Journalist of the Year, Silvia Ichar, editor and publisher of PARA TODOS Magazine.

The event also honored the Hispanic work being done in the industry. The 2010 Campaign of the Year winners by category included:

  • Food and Beverage: RL Public Relations + Marketing for its work with the Milk Processor Board
  • Technology: Edelman for its Windows 7 Hispanic Launch work with Microsoft
  • Public Education - Corporation: Lopez Negrete for its work on behalf of MASECA
  • Sports: FORMULATIN for its work with Tecate's fight weekend tie into Mexican Independence Day
  • Integrated Marketing Communications: RL Public Relations + Marketing for its work with Verizon Wireless' "My Fabulous Quince"
  • Corporate Media Event: The Jeffrey Group for its "FIFA World Cup Trophy Tour" on behalf of the Coca-Cola Company

In addition, as a way to foster Hispanic talent, HPRA presented $10,000 in scholarships to five Southern California Hispanic students pursuing a career in Public Relations and related communications fields. Also, this year, HPRA introduced a community service scholarship award in memory of industry leader and community activist Esther Renteria, co-founder of the National Hispanic Media Coalition and a former HPRA president.

The evening's celebration was made possible by sponsors Goya Foods; RL Public Relations + Marketing; Sportivo; Southern California Edison; The Walt Disney Company; Wells Fargo; VPE Public Relations; State Farm; Staples; Sempra Energy and The Gas Company; Union Bank; Verizon Wireless; Ketchum; Edelman; PRSA; Kaiser Permanente; Bank of the West; Hill and Knowlton; and HPRA's official newswire distribution partner PR Newswire.

About Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. With more than 250 members, HPRA represents public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and programs throughout the year. The organization has awarded more than $220,000 in scholarships to Hispanic students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

SOURCE Hispanic Public Relations Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
As you respond to increasing requests for new analytics, you need fast and flexible technology in your arsenal so that you can deploy the right workload to the right platform for the need at hand. Do you need self-service and fast time to value? Do you have data and application control and privacy needs, along with strict SLAs to meet? IBM dashDB™ is data warehouse technology powered by in-memory computing and in-database analytics that are designed for fast results, scalability and more.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...