Welcome!

News Feed Item

Tealeaf Drives Web Site Optimization for U-Haul

Self-Moving and Self-Storage Leader Uses Tealeaf Customer-Experience-Management Solutions to Increase Online Conversion and Retention

SAN FRANCISCO, CA -- (Marketwire) -- 10/19/10 -- Tealeaf® announced today that U-Haul International, Inc., the leader in self-moving and self-storage, is using Tealeaf's Customer Experience Management solutions to optimize its online channels and enhance the shopping experiences of its customers. With the real-time visibility provided by Tealeaf, U-Haul performs behavioral analyses based on actual customer interactions, enabling the Company to quickly resolve obstacles blocking successful conversion or completion of business processes.

U-Haul International's online channels consist primarily of a reservation-scheduling system for rental equipment and a retail store offering self-moving supplies and services. Prior to implementing Tealeaf technology, U-Haul had multiple online channels operating in silos. The Company sought to optimize its online channels with the goal of routing traffic from its brick-and-mortar stores to its Web site. The Company also wanted to simplify online ordering for its customers, so as to increase Web reservations and purchases. With the real-time insights into customer behaviors provided by Tealeaf, U-Haul was able to more seamlessly and efficiently integrate its siloed online channels and thereby improve customers' experiences. The business benefits have been clear -- higher conversion rates, lower costs and greater customer satisfaction.

"While we had an abundance of Web-analytics data, we were still making a lot of decisions based on educated guesswork and anecdotal feedback from our customers," explained David Bozovich, U-Haul International's User Experience specialist. "Now, with Tealeaf's Customer Experience Management software, we're basing our decisions on facts -- the unambiguous behaviors of actual Web site customers. It's now much easier to understand where we need to focus our optimization efforts and how we can make improvements that help satisfy our customers and meet our own business goals."

In addition to gaining 24/7 insights into customer behavior, Tealeaf gives U-Haul the ability to accurately determine specific product pairings most desired by customers. Tasked with accessing multiple Web properties for separate offerings, U-Haul customers were frustrated by a fractured online-ordering environment that required them to place separate individual orders for products and services. U-Haul remedied this issue, consolidating multiple Web sites while using Tealeaf to quantify the impact on customers' experiences. Now U-Haul customers enjoy a streamlined, easy-to-use checkout process with access to all of the Company's products and services.

Tealeaf also has helped U-Haul make the most of its A/B testing around changes to conversion-improvement processes. U-Haul relies on Tealeaf to immediately analyze process changes, roll out new processes and retool and relaunch processes with greater confidence. As a result, the Company realizes significant time and cost savings while helping shepherd customers to new processes more efficiently.

"For a company like U-Haul, which is moving more and more of its customer interactions online, Customer Experience Management brings tremendous value," stated Geoff Galat vice president of worldwide marketing for Tealeaf. "The move to online self-service can bring great benefits in terms of reducing costs and increasing efficiencies, but it also puts a premium on ensuring a satisfying online experience for customers. We're glad to play a part in helping U-Haul make the most of their online channels."

About Tealeaf
Tealeaf provides online Customer Experience Management solutions and is the leader in customer-behavior analysis. Tealeaf's CEM solutions include both a customer-behavior-analysis suite and a customer-service-optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and Web site optimization. Online executive stakeholders from e-business and IT to customer service and compliance are leveraging Tealeaf to build a customer-experience-management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.

About U-Haul
Since 1945, U-Haul has been the choice for the do-it-yourself mover, with a network of more than 16,300 locations in all 50 States and 10 Canadian provinces. U-Haul customers' patronage has enabled the Company to maintain the largest rental fleet in the "do-it-yourself" moving industry with approximately 98,000 trucks, 77,000 trailers and 34,000 towing devices. U-Haul offers nearly 402,000 rooms and approximately 35.5 million square feet of storage space at nearly 1,100 owned and managed facilities throughout North America. U-Haul is the consumer's number one choice as the largest installer of permanent trailer hitches in the automotive aftermarket industry. The Company supplies alternative-fuel for vehicles and backyard barbecues as one of the nation's largest retailers of propane.

U-Haul was founded by a Navy veteran who grew up during the Great Depression. Tires and gas were still rationed or in short supply during the late 1940s when U-Haul began serving U.S. customers. Today, that background is central to the U-Haul Sustainability Program: "Serving the needs of the present without compromising the ability of future generations to meet their own needs." Our commitment to reduce, reuse and recycle includes fuel efficient moving vans, neighborhood proximity, moving-box reuse, moving pads made from discarded material, and packing peanuts that are 100 percent biodegradable. Learn more about these facts and others at uhaul.com/sustainability.

© Copyright 2010 TeaLeaf Technology, Inc. All rights reserved. Tealeaf, the Tealeaf word and design mark, VIA and Visibility.Insight.Answers are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect and Tealeaf's CX Customer Behavior Analysis Suite are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

Press Contacts:
Lara Sasken
415.932.5009
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...