Related Topics: SYS-CON MEDIA


Seven Tips to Winning Business Awards

Land an Award for Your Company

When developing a comprehensive PR and social media campaign for our clients, we spend a lot of time building appropriate speaking programs and developing successful awards programs. Trade shows, media outlets and other industry organizations provide award opportunities at the local/regional/national level, and being named a finalist or winning an award is an excellent way to gain PR attention, as well as recognition and credibility within your industry. Having authored numerous award-winning submissions for our clients, such as 2010 Mira Award Winner and finalists, 2010 Ernst & Young Entrepreneur of the Year Finalist, Inc. 500|5000, 2010 CRN Emerging Vendor, Forbes’ “America`s Most Promising Companies,” and Channel Insider Bull’s Eye Awards “Innovator of the Year” (to name a few),we have compiled several tips to help you land an award for your company:

1)    Decide to dedicate time and resources to awards
Nearly every company understands the value of awards and would like to win them, but awards don’t happen by accident. Approach entering an award as you would any other project and set appropriate deadlines for each stage. If you’re doing the award submission in-house, ensure that there is at least one person at your company who will put an award submission together. If your PR agency is doing the submissions, be sure to get them all of the appropriate materials needed well in advance of the submission deadline, as well as dedicate time to edit and provide feedback on the submission.

2)    Identify credible and applicable awards
There are thousands of business awards you can enter, but not all of them are applicable to your business and your marketing goals. Also, consider the credibility of the award, who is giving the award, how it is judged, and how many years the award has been given. While some awards may have a nice title to them, they hold zero credibility in the minds of investors, clients and the business community in general. Take time to research and pick awards that are relevant to your industry, business and executive personnel, while also giving you a good chance of winning.

3)    Know the criteria and deadline
This seems like a no-brainer, but many award submissions are discarded for purely technical reasons. Read and understand the specific criteria, submission word count, submission deadline, etc. You may have the best submission and are the most qualified, but if you don’t follow the rules (and often the judges make the rules), you will get dumped.

4)    Know the judges
Beyond understanding general criteria and general submission tips, researching the judging panel is essential to a good submission. What is the judges’ level of knowledge about your industry or product category? Are they highly technical or general business? Have you worked with them before? How you describe your company or product in Channel Insider Bull’s Eye Awards “Innovator of the Year” submission should be different than the local “Companies to Watch” submission.

5)    Be specific
If it is an industry award where you will face direct competition, it should be simple with your differentiation pre-defined in your overall sales and marketing plan. However, this tip really applies to local and national awards that also enquire about items outside of the specific product or service, such as customer service, industry contribution, community involvement, etc. Be sure to always back up your claims with facts and supporting material. It’s not enough to say “our company believes in great customer service.” How have you affected the lives of your customers? Tell a unique story and support it with facts and you will come across as much more credible.

6)    Look at past winners and their submissions
This is one of the best ways to know the direction you should take with the submission. History is a great teacher.

7)    Proofread, proofread, proofread
There is nothing more off-putting for judges than to read poorly written submissions. Take time to reread the submission and then send to one or two other colleagues or friends to get a second look.

These are just a few things to think about when it comes to your awards program. What are your top tips to winning business awards? We’d love to hear from you!

More Stories By Ryan Greives

I am the senior public relations specialist at cleverbridge, a proven leader in global subscription billing technology, services and expertise. I lead the development, execution and measurement of the global PR and social media strategy. Prior to cleverbridge, I was vice president of BLASTmedia’s B2B Practice Group, providing strategic counsel, while driving tactical execution for a diverse range of clients. I led some of the agency’s largest campaigns, conducted launch campaigns for numerous startups and helped many emerging brands build their profile. Working with a wide variety of companies at all stages of growth, I have managed client strategy and messaging for clients such as 3Tera (acquired by CA in 2010), Bluelock, iGoDigital (acquired by ExactTarget in 2012), Code 42 Software, Tanita, NuCurrent, Woopra, Gordano, Ontario Systems and Mi Media (FRA: 8MK).

You can connect with me on Twitter, LinkedIn or Google+.

Latest Stories
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
They say multi-cloud is coming, but organizations are leveraging multiple clouds already. According to a study by 451 Research, only 21% of organizations were using a single cloud. If you've found yourself unprepared for the barrage of cloud services introduced in your organization, you will need to change your approach to engaging with the business and engaging with vendors. Look at technologies that are on the way and work with the internal players involved to have a plan in place when the ine...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.