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Celcom Boosts its Messaging and Prepaid Capacity With LogicaCMG Solutions

Celcom Boosts its Messaging and Prepaid Capacity With LogicaCMG Solutions

LONDON, December 6 /PRNewswire/ -- LogicaCMG announced today that it has successfully deployed a major mobile messaging and mobile payments upgrade with Celcom (Malaysia) Berhad, the premier mobile telecommunications company in Malaysia, serving over 5 million prepaid subscribers.

The contract valued at over MYR60 million (approximately over USD16 million) includes the deployment of LogicaCMG's Next Generation Short Messaging Service Centre (SMSC), Intelligent Network Platform, Pre-Delivery Service Agent and Business Tools solutions. The expansion will also include a prepaid upgrade for 3G which is currently nearing completion of deployment.

The upgrade to the Next Generation SMSC will enable Celcom to increase its messaging capacity more than 1,000 messages per second in order to accommodate peaks in Short Messaging Service (SMS) traffic, as well as support future growth. The SMSC provides an ideal solution for Celcom as it offers maximum return from existing investments and supports its leader position in premium SMS services. Dedicated messaging capacity will be reserved for peak scenarios, leaving normal messaging traffic unaffected, to safeguard and maximise opportunities for growth without impacting on quality of service to existing subscribers.

LogicaCMG will also integrate its Business Tools solution with Celcom's Next Generation Messaging infrastructure. This combined customer care and business intelligence solution will enable Celcom to gain a better insight in customer behaviour and service usage, allowing them to enhance service experience and increase revenues.

Dato' Zubir A Rasid, Chief Operating Officer, Celcom (Malaysia) Berhad said: "We are pleased to be working with LogicaCMG on this project, and trust LogicaCMG's proven track record with its messaging and payments solutions deployed by the world's top operators. With SMS being a key component of Celcom's wireless data revenue, and new services such as SMS voting increasing, it is imperative that we upgrade our messaging systems. LogicaCMG has provided us with a high performance and a cost effective solution designed to cater for future growth."

Boudewijn Pesch, managing director, LogicaCMG global telecoms in Asia said: "Our relationship with Celcom dates back to 1998 and we have worked very closely with the operator since to build scalable, high quality network architecture. Celcom is a key customer for LogicaCMG and is one of our largest worldwide reference sites for prepaid services with a total capacity to serve 8.4 million prepaid subscribers. From our work with 300 of the world's top operators in over 130 countries we have a strong background of experience and expertise to draw on here."

Notes to Editors

About LogicaCMG

LogicaCMG is a major international force in IT services and wireless telecoms. It provides management and IT consultancy, systems integration and outsourcing services to clients across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. The company employs around 21,000 staff in offices across 35 countries and has more than 40 years of experience in IT services. Headquartered in Europe, LogicaCMG is listed on both the London and Amsterdam stock exchanges (LSE: LOG; Euronext: LOG). More information is available from

About Celcom (Malaysia) Berhad

Celcom (Malaysia) Berhad is now the country's most experienced and premier mobile cellular telecommunications company with over 6.3 million customers. It currently has the most comprehensive network coverage in the country, covering 96% of the populated areas. Celcom offers international roaming service in more than 90 countries over almost 200 networks worldwide. Celcom currently offers mobile telephony services in Malaysia for postpaid and prepaid products under the 019 and 013 access codes. For more information on Celcom log onto

LogicaCMG Plc

For further information please contact: Norliza Kamaruddin, Vice President, Corporate Communications, Celcom (Malaysia) Berhad, Tel: +60-(0)3-2687-3883 , Email: [email protected]; Radha K Raman, Marketing Communications Manager, SE Asia, India & Greater China, LogicaCMG, Tel: +65-64157800, Email: [email protected]

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