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InstallAware Recognized in 2010 Visual Studio Magazine Readers Choice Awards

InstallAware Wins a Merit Award in the 2010 Visual Studio Magazine Readers Choice Awards, and Continues to Produce Innovative Technologies That InstallShield and Wise Have Yet to Replicate

HONOLULU, HI -- (Marketwire) -- 11/17/10 -- InstallAware Marketing Corporation, a leading provider of setup authoring tools for ISVs and enterprises deploying products, patches, and web updates, was recently recognized as a Merit Award winner in the 2010 Visual Studio Magazine Readers Choice Awards.

The Visual Studio audience ranked InstallAware third in the Installation, Setup and Deployment Tools category directly behind InstallShield and Wise Package Studio. This is the second time InstallAware has been recognized alongside InstallShield and Wise as an award-winning installation tool. With the April 2010 discontinuance of Wise Installation System products, InstallAware is now the second largest provider of setup authoring tools and the only recognizable alternative to InstallShield in the software installation industry.

"We are pleased to see that Visual Studio readers are realizing the inherent usability of InstallAware. This is a clear indication that they are recognizing our superior technical expertise," said Sinan Karaca, founder of InstallAware. "We have worked hard to demonstrate our leadership and innovation in the industry and have made great strides this year with the recent launch of InstallAware Virtualization and the introduction of Hybrid Installation Technology."

InstallAware Virtualization was released in October 2010 and allows developers to create royalty-free virtualized applications which run inside a secure sandbox on end-user systems, providing full access to all original application dependencies. InstallAware is the only company in the industry to develop its own virtualization technology. Although InstallShield offers a virtualization solution, the Virtualization Pack is an extension of Microsoft virtualization technology, and not a unique InstallShield product.

InstallAware further demonstrated its leadership in the industry by becoming the first setup authoring tool to develop and release Hybrid Installation Technology, a recent advancement in software installation technology that enables software developers to use the Windows Installer engine and the InstallAware Native Code Engine in the same setup, providing the greatest degree of runtime flexibility.

The key factor contributing to InstallAware's innovation and technological leadership is its superior design. Rather than following in the footsteps of its competitors and adapting aging 1990s technology to suit the needs of Windows Installer, InstallAware was built from the ground up to work with Windows Installer, eliminating unnecessary steps in the development process. Developers save both time and money when building their software installations with InstallAware, and such cost-savings may be passed on to end-users who purchase applications that leverage InstallAware. This forward thinking approach and intelligent design allows InstallAware to integrate Hybrid Installation Technology and other advanced capabilities into its development tools, while at the same time, providing enhanced security to end-users.

In 2008, a vulnerability was discovered in the InstallShield Update Service Agent, allowing remote attackers to execute arbitrary code on systems using the InstallShield Update Service. This instance is further documented at: InstallAware's unique design and technical superiority prevent such risks from happening. InstallAware's secure web update technology is implemented entirely in InstallAware's MSIcode language, and the full source code is shipped to developers upon purchasing InstallAware, allowing them to customize updates to their liking with an intuitive, secure, and customizable experience.

InstallAware offers significant and immediate competitive upgrade discounts for both InstallShield and Wise customers who choose to switch to InstallAware. To preserve the investments these customers have in their existing setups, InstallAware provides one-click project-importing tools that enable InstallShield and Wise customers to seamlessly convert existing setups into InstallAware projects. Unlike InstallShield and other competitors, InstallAware offers a 30 Day Money Back Guarantee on all InstallAware purchases, including InstallAware Virtualization.

InstallAware 10 is available in multiple editions with prices starting at US$699. A 30 day fully-functional free trial download is available at Competitive upgrade discounts are available for both InstallShield and Wise customers at - accessible immediately when an old serial number is provided on the page.

About InstallAware Marketing Corporation:

InstallAware Marketing Corporation, founded in 2003, is a software development company focused solely on state of the art software installation tools which offer the highest compression ratios and bullet-proof installations. The company produces software installation and compression technologies for the Windows Installer (MSI) platform on the Microsoft Windows Operating System. InstallAware is supported by thousands of users worldwide, and is an Embarcadero Integrated Partner. For more information, visit

InstallShield® is a trademark and/or registered trademark and/or service mark of Flexera Corporation in the United States and/or other countries. Wise Installation System® and WiseScript® are trademarks and/or registered trademarks and/or service marks of Symantec Corporation in the United States and/or other countries. All other marks are property of their respective owners.

Erika Lehman
InstallAware Marketing Corporation
Email: Email Contact
Phone: 808-447-5817

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