Welcome!

Related Topics: @CloudExpo, Microservices Expo

@CloudExpo: Blog Feed Post

Why Public Clouds Are Looking Hot (Again)

Public clouds have all the benefits that have been written about extensively

Seems like it was only yesterday when industry pundits were backing away from public clouds in favor of the safer, more big-vendor-compliant “private clouds.” After Amazon shook things up with its new paradigm for computing and storage clouds in 2007, and started to gain traction (along with Rackspace and other cloud providers) in 2008 and 2009 – 2010 so far has been in many ways a retreat from the forces of innovation and the emergence of much fear, uncertainty and doubt about the perils of the public cloud. But lately, I’m seeing the pendulum start to swing back in favor of public clouds, albeit with a twist.

Not surprisingly, private clouds look more familiar and comfortable to IT managers, big vendors and consulting/SI/service providers. They involve purchases of hardware, software and services through traditional enterprise procurement processes. They allow resources to stay behind the firewall under enterprise control. They fall within the existing legal, compliance and audit structures. With the addition of many flavors of “cloud in a box” offerings, they start to address the main issues that drove developers to the public clouds to begin with: self-service, provisioning on demand and the ability to get access to more scalable resources without requiring large upfront cap ex.

Public clouds have all the benefits that have been written about extensively (horizontal scaling, true on-demand capabilities, pure op ex, etc.). But for much of this year, the debate in the industry has been all about how worried everyone is about using public clouds (security, control, etc. etc.), and how uncertain they are about whether IaaS will really take off.

But there are some recent indications that the public cloud is hot again. A great study by Appirio speaks to growing industry comfort with public clouds and the likelihood that these will have a dominant place in IT infrastructure. At the Up2010 cloud event this week in San Francisco, Doug Hauger, GM of Microsoft’s Azure cloud, referred to this study extensively to make the point that public clouds are gaining credibility. James Staten of Forrester recently blogged about his predictions for 2011, including: “You will build a private cloud and it will fail.” His point is not to discredit private clouds as an approach but to remind companies beginning this process how incredibly hard it is to build a large, scalable, on-demand, multi-tenant cloud – even just for internal users.

Staten’s predictions make the case for how the cloud market has evolved in 2010, as enterprises planned their cloud strategies, implemented their pilots and defined their cloud architectures. Rather than seeing public clouds as “the other alternative” to private ones, enterprises and vendors have begun to view these as compatible strategies in a more sophisticated hybrid cloud model.

We’re huge fans of the hybrid model at CloudSwitch, and it’s great to see customers embracing public clouds as extensions of their private ones (as well as of their traditional virtualized data centers). The critical point about public clouds is that they allow testing, innovation and quick success or failure to happen in a low-cost way. This learning is imperative for the hybrid model, and public clouds are here now, today, working well and allowing enterprises to gain experience and log cloud mileage as they build out the rest of their cloud infrastructures. With CloudSwitch, these companies are now able to view the public cloud as a safe and seamless extension of their internal environment, in effect turning the public cloud into a “private” cloud as well.

Read the original blog entry...

More Stories By Ellen Rubin

Ellen Rubin is the CEO and co-founder of ClearSky Data, an enterprise storage company that recently raised $27 million in a Series B investment round. She is an experienced entrepreneur with a record in leading strategy, market positioning and go-to- market efforts for fast-growing companies. Most recently, she was co-founder of CloudSwitch, a cloud enablement software company, acquired by Verizon in 2011. Prior to founding CloudSwitch, Ellen was the vice president of marketing at Netezza, where as a member of the early management team, she helped grow the company to more than $130 million in revenues and a successful IPO in 2007. Ellen holds an MBA from Harvard Business School and an undergraduate degree magna cum laude from Harvard University.

Latest Stories
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.