|By Jeremy Geelan||
|January 3, 2010 10:30 AM EST||
"When you’re building a new company within a new industry and evolving market," says Ellen Rubin (pictured), the Founder & VP Products at CloudSwitch, "it’s never dull."
"Many things you envision and dream about turn out to be false starts or take a while to appear," she continues, "while others match your original plans on a white board exactly as you sketched them. The thrill is to watch the market unfold in sometimes unforeseen ways and enjoy being part of the early ride."
So as we head into 2011, how does the cloud look from where she sits at CloudSwitch, Cloud Computing Journal asked Rubin. Here are her thoughts.
1. Movement of applications between cloud environments will emerge as a critical requirement: Hybrid cloud, accepted as a new paradigm for enterprise cloud computing in 2010, requires the integration of data centers, private clouds and public clouds. To make this work, enterprises are just starting to realize the importance of VM mobility to be able to run workloads in the environment that best meets their specific needs (at a particular point in time, or on an ongoing basis). This is frequently cross-hypervisor (especially VMware to Xen), and always cross technology platforms.
2. Networking bandwidth will become the new bottleneck: We’ve been tracking network optimization as a key issue this past year, and in 2011, this will begin to edge out security as the key area that enterprises consider as they evaluate the risks of running larger and more production-oriented workloads in the cloud. There will also be many new requirements for network configurability and scaling within the cloud to match customers’ internal network topologies. See my blog post for more on this topic.
3. Security will remain a key concern, but no longer a show-stopper: We still discuss security requirements as part of every customer engagement, and the bar remains extremely high. However, since we’ve been able to address these requirements for some of the most security- conscious companies in the world, we’ve learned that there is a willingness to put specific types of workloads outside the firewall. The ability to span internal and external clouds also has alleviated some of the concerns, since sensitive or compliant data can stay inside while the “spiky” tiers of the application move out.
4. True “bang for the buck” analyses of the cloud will be conducted: Many of the TCO (total cost of ownership) analyses done in 2010 were back-of-the-envelope calculations. Many were done to justify either the initiation or prevention of cloud evaluations. Many lacked thorough assessments of current, internal costs (hint: it’s not just the cost of buying a new server). We’re starting to see customers want to analyze a range of cloud options based on $ spent per unit of compute performance. This is a much more meaningful way to assess cloud and helps determine which offerings should be used for which workloads, and when.
5. More clouds, more fun: Like those Six Flags commercials, I keep thinking about how much more exciting it will be with more viable cloud options out there. We’re working with several new offerings that will be coming online in 2011, providing more choice, flexibility, geographic locations and architectures. More competition is good for the industry, pushing providers to innovate and continue to drive cloud costs down. Of course, this will also lead to still more heterogeneity in the cloud provider market and the need to orchestrate across multiple
"The outlook for 2011 will certainly include many bumps and surprises along the way as enterprises make cloud a more serious part of their business," notes Rubin in conclusion."
"But that’s a sign of the market maturing, moving beyond the past few years of hype into a more rational, pragmatic phase," she says.
By the end of 2011, accolrding to Rubin, we can expect to see many large, well-known enterprises sharing their best practices and case studies of cloud deployments and presenting cloud providers and enablement vendors with lists of must-have features.
"We wouldn’t have it any other way," adds Rubin.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jan. 21, 2017 01:15 AM EST Reads: 5,030
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Jan. 21, 2017 01:15 AM EST Reads: 2,879
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 21, 2017 01:15 AM EST Reads: 4,813
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jan. 21, 2017 12:30 AM EST Reads: 4,520
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jan. 21, 2017 12:15 AM EST Reads: 6,370
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
Jan. 21, 2017 12:00 AM EST Reads: 5,096
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jan. 21, 2017 12:00 AM EST Reads: 4,689
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 20, 2017 10:45 PM EST Reads: 897
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Jan. 20, 2017 08:45 PM EST Reads: 4,373
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 20, 2017 06:30 PM EST Reads: 5,461
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Jan. 20, 2017 05:45 PM EST Reads: 2,097
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 20, 2017 05:30 PM EST Reads: 1,479
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Jan. 20, 2017 05:15 PM EST Reads: 4,959
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 20, 2017 05:15 PM EST Reads: 3,812
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Jan. 20, 2017 05:15 PM EST Reads: 3,539