Welcome!

Blog Feed Post

In 2011: Increase Your Prospects With Better Differentiation

Finding DirectionWell, it’s that time again! As we put one year behind us and position ourselves for improved fortunes, we look to the experts to give us the edge. A shot at a better career, and a better life. It’s probably why predictions are so popular at the start of each year. But let’s face it. Without a concerted effort to act on your own behalf, what good is all that advice?

Certainly, there are trends that will have a direct impact on your career prospects. For example, as social media continues to grow, employers will rely on it increasingly to source and qualify candidates. Knowing this, it’s likely that you’ve already established an online presence on LinkedIn. But how differentiated is it? Does your profile present you as a plug-and-play candidate, or does it establish you as a truly differentiated and attractive?

Hard to know, right? But knowing is increasingly critical.

In a sea of sameness, only the truly differentiated stand out. It’s as true of job candidates as it is of products. Of course, avoiding the perception of sameness has two broad, though interwoven, requirements: understanding the offering and understanding the market. In managing your career, you are the offering, and your customers are the people you’re most suited to serve.

Like an entrepreneur running a business, you need clarity about these things. In fact, making your career your business begins to drive the process of differentiation. As Pam Slim, author of Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur, says"...knowing the fundamentals of how to work for yourself is a core career competency that everybody should really be learning….” That is, you need to be in control of your career. Yet, even if you agree with this perspective, your first order of business is actually not creating a business plan. 

It’s making the choice. 

In his book, Linchpin: Are You Indispensable?, Seth Godin tells the story of Binny Thomas who got a new job without leaving her old one by simply choosing to stand out rather than fit in. According to Godin, one of the most fundamental shifts in our new economy is the role of self-determination. You can no longer make it on connections. Working for the right boss matters little. Even the right background won’t help.

What matters are your internal choices. According to Godin, “How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us.” Yet, this is not solely about what you deliver, but how. It’s about your ability to give generously, to transform others by going beyond the expected. Godin sees this as your artistry.

Artistry, of course, is not something you can get from a “ten tips” in a CareerBuilder article. No, it’s more a product of the deep insights that show you where you’ve been, the choices you’ve made, and what you’ve achieved that makes you the proudest. This is your backstory. Knowing it helps you uncover the themes that will be the most reliable guides to shaping your future. It’s introspective work, and until you do it, you’ll simply not be in the best position to sort out what tools and trends will work best in running your career and making a difference.

Why?

Because if you know what drives you to accomplishment, and for whom, you’re better prepared to stand up and make the choices that matter and pave the way for you to put your own artistry in service to the world.  Not an easy path, for sure. Yet, this kind of differentiation is the price of admission in an increasingly mature marketplace.

Cross-posted at Threshold Consulting

Read the original blog entry...

More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...