Welcome!

News Feed Item

Teleflora Debuts Partnership With Faith Hill in Ad During Super Bowl XLV

Teleflora and Faith Collaborate on Exclusive Collection of Hand-Arranged, Floral Bouquets

LOS ANGELES, CA -- (Marketwire) -- 01/10/11 -- Teleflora, the world's leading flower delivery service, along with five-time Grammy Award winner Faith Hill, today announced the creation of "The Collection by Faith Hill." Developed with Teleflora to reflect her style, taste, and artistry, Faith Hill and her Teleflora collection -- "The Collection by Faith Hill" -- will be unveiled in Teleflora's latest television commercial set to debut during Super Bowl XLV on FOX on Sunday, February 6, 2011. Teleflora returns to the big game for a third year with a 30-second spot that will air during the second quarter. Teleflora and Hill will collaborate throughout the year on "The Collection by Faith Hill," adding to the assortment with a variety of elegant bouquets, including Valentine's Day flowers, Mother's Day flowers, and Christmas flowers, as well as everyday occasions.

Hill stars in a laugh-out-loud Valentine's Day spot staged in a recording studio where she steps in to coach her sound tech through a Valentine's Day dilemma, creating an unexpected and funny twist to the spot. Also making its debut in the commercial is the lead bouquet in "The Collection by Faith Hill" Valentine's Day assortment -- "The Valentine's Bouquet." The Valentine's Day product lineup in "The Collection by Faith Hill" also includes five additional bouquets, all available on teleflora.com and in the shops of local Teleflora florists. Like every floral gift from Teleflora, it is personally designed and delivered by a local florist in the recipient's neighborhood and arrives ready-to-enjoy in a keepsake vase.

"We are excited about our partnership with Faith Hill, who is a perfect fit for the Teleflora brand. Faith is an entertainer who has broad appeal and transcends musical genres. Teleflora leads the floral industry with products that showcase quality and superior designs, and this partnership is another reflection of that," said Shawn Weidmann, President, Teleflora. "There is no better opportunity to introduce consumers to "The Collection by Faith Hill" than with a spot during the year's most widely watched sporting event on television. And it's right before Valentine's Day -- one of the busiest times for the floral industry."

"It's been a lot of fun designing a line of hand-arranged bouquets with Teleflora," said Faith Hill. "They're a great company that takes pride in their products, their flowers -- and in their commercials. I can't think of any better way to kick-off this partnership than with an ad during the Super Bowl."

Also debuting in conjunction with Teleflora's latest commercial will be Teleflora's fun new "Flower Coach" iPhone application, which ties into the theme of the commercial with an unexpected twist.

The company's in-house ad agency, Fire Station, was behind the concept and creation of the hilarious new spot. The spot was produced by Hungry Man, Inc. and directed by Bryan Buckley, who has directed more than 50 big game commercials and has won numerous awards for his work. The commercial will continue to air through Saturday, February 12, 2011 on sports-focused cable channels and primetime cable shows geared towards male viewers.

About Teleflora
Teleflora is the world's leading flower delivery service connecting customers with the nation's best local florists for more than 75 years. All of Teleflora's flower arrangements are artistically arranged and hand-delivered in keepsake vases using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has over 16,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1474366
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1474370

Contact:
Missy Miller
(310) 966-8328
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...