Welcome!

News Feed Item

Jun Group Shares 2010 Trends and Insights From Social Video

Key Findings Reveal That Shorter Is Better, Facebook Dominates Sharing and Consumer Packaged Goods Companies Lead the Way

NEW YORK, NY -- (Marketwire) -- 01/25/11 -- Jun Group (www.jungroup.com), a premier social video company, today released data demonstrating the opportunities to engage consumers through social video. In social media channels, people are not only viewing brands' videos, but sharing them with their friends and driving further views and engagement.

Jun Group based the study on a sample of more than six million user-initiated video views that occurred during the latter half of 2010. The views were a result of several dozen social video campaigns Jun Group executed for Fortune 500 brands and major entertainment companies. Key findings are as follows:

  • Shorter is better. Social video ads of :15 seconds or less are shared nearly 37 percent more than those between :30 seconds and one minute, and 18 percent more than videos over a minute.

  • Facebook dominates. With more than 500 million people on the social network, Facebook dominates the sharing of social video. People share videos on Facebook 218 percent more than through Twitter and e-mail combined.

  • CPGs lead the way. Consumer packaged goods (CPG) companies are leading the social video charge. CPG companies are driving nearly 19 percent more social video views than consumer electronics, retail and media & entertainment brands combined. Food and beverage brands are also embracing social video, but drove less than one-third of the views CPG companies are experiencing.

"Social video is one of the most effective ways advertisers can reach their consumers on social networks," said Mitchell Reichgut, founder and CEO of Jun Group. "It's an exciting new medium that brings guaranteed engagement and tremendous amounts of sharing. The data from this study provides some insights into the composition of the audience, and the ways they like to interact."

In addition, Jun Group data found the following demographic and geographic insights into the impact of social video campaigns:

  • Generation Y. More than 55 percent of social video is viewed by 18-34 year olds and the average age of social video consumers is nearly identical at 27 years old.

  • Girl power. Women account for nearly 57 percent of social video views and share social video 30 percent more than men.

  • Southerners watch and Midwesterners share. People in the South watch more social video than any other region in the U.S.; 29 percent more than the East Coast, nearly 32 percent more than the West Coast and 60 percent higher than the Midwest. Midwesterners, however, share video at a higher rate than any other part of the country by nearly a quarter (23 percent). The next highest region is the South.

  • E-mail in the East. People on the East Coast share more by e-mail than any other part of the country by 15 percent.

Data Details
Since 2005, Jun Group has planned and delivered hundreds of online video campaigns on behalf of Fortune 500 brands, major entertainment companies and media agencies, driving tens of millions of user-initiated views across social networks, mobile devices, P2P and YouTube.

About Jun Group
Jun Group (www.jungroup.com) is the premier social video company. The company's distribution technology delivers millions of monthly user-initiated video views through an established and growing channel across social networks, mobile devices, P2P and YouTube. Jun Group's analytics dashboard, Voyeur, provides real-time insights into shares, Facebook "Likes," tweets, ratings, comments and geographic data down to the state and town. Founded in 2005, Jun Group's clients include Fortune 500 brands, major entertainment companies, and media agencies. For more information, visit www.jungroup.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1489235
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1489238

CONTACTS:
Steve Stratz
Illuminate Public Relations for Jun Group
206.300.9134
Email Contact

Minou Nguyen
Illuminate Public Relations for Jun Group
206.779.4559
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...