Welcome!

News Feed Item

Jun Group Shares 2010 Trends and Insights From Social Video

Key Findings Reveal That Shorter Is Better, Facebook Dominates Sharing and Consumer Packaged Goods Companies Lead the Way

NEW YORK, NY -- (Marketwire) -- 01/25/11 -- Jun Group (www.jungroup.com), a premier social video company, today released data demonstrating the opportunities to engage consumers through social video. In social media channels, people are not only viewing brands' videos, but sharing them with their friends and driving further views and engagement.

Jun Group based the study on a sample of more than six million user-initiated video views that occurred during the latter half of 2010. The views were a result of several dozen social video campaigns Jun Group executed for Fortune 500 brands and major entertainment companies. Key findings are as follows:

  • Shorter is better. Social video ads of :15 seconds or less are shared nearly 37 percent more than those between :30 seconds and one minute, and 18 percent more than videos over a minute.

  • Facebook dominates. With more than 500 million people on the social network, Facebook dominates the sharing of social video. People share videos on Facebook 218 percent more than through Twitter and e-mail combined.

  • CPGs lead the way. Consumer packaged goods (CPG) companies are leading the social video charge. CPG companies are driving nearly 19 percent more social video views than consumer electronics, retail and media & entertainment brands combined. Food and beverage brands are also embracing social video, but drove less than one-third of the views CPG companies are experiencing.

"Social video is one of the most effective ways advertisers can reach their consumers on social networks," said Mitchell Reichgut, founder and CEO of Jun Group. "It's an exciting new medium that brings guaranteed engagement and tremendous amounts of sharing. The data from this study provides some insights into the composition of the audience, and the ways they like to interact."

In addition, Jun Group data found the following demographic and geographic insights into the impact of social video campaigns:

  • Generation Y. More than 55 percent of social video is viewed by 18-34 year olds and the average age of social video consumers is nearly identical at 27 years old.

  • Girl power. Women account for nearly 57 percent of social video views and share social video 30 percent more than men.

  • Southerners watch and Midwesterners share. People in the South watch more social video than any other region in the U.S.; 29 percent more than the East Coast, nearly 32 percent more than the West Coast and 60 percent higher than the Midwest. Midwesterners, however, share video at a higher rate than any other part of the country by nearly a quarter (23 percent). The next highest region is the South.

  • E-mail in the East. People on the East Coast share more by e-mail than any other part of the country by 15 percent.

Data Details
Since 2005, Jun Group has planned and delivered hundreds of online video campaigns on behalf of Fortune 500 brands, major entertainment companies and media agencies, driving tens of millions of user-initiated views across social networks, mobile devices, P2P and YouTube.

About Jun Group
Jun Group (www.jungroup.com) is the premier social video company. The company's distribution technology delivers millions of monthly user-initiated video views through an established and growing channel across social networks, mobile devices, P2P and YouTube. Jun Group's analytics dashboard, Voyeur, provides real-time insights into shares, Facebook "Likes," tweets, ratings, comments and geographic data down to the state and town. Founded in 2005, Jun Group's clients include Fortune 500 brands, major entertainment companies, and media agencies. For more information, visit www.jungroup.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1489235
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1489238

CONTACTS:
Steve Stratz
Illuminate Public Relations for Jun Group
206.300.9134
Email Contact

Minou Nguyen
Illuminate Public Relations for Jun Group
206.779.4559
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.