|By Roger Strukhoff||
|February 3, 2011 07:00 AM EST||
Cloud.com was founded in 2008 with a mission to "take the complexity and high costs out of deploying cloud services," according to its website. It delivers an open-source software platform for public and private cloud environments, delivering components to build, deploy, and manage multi-tier and multi-tenant cloud applications.
Cloud.com's CloudStack solution aims to let the company's customers get rolling "in minutes, without the overhead of integration, professional services, (or) complex deployment schedules."
The company's VP of Community, Mark Hinkle, is well-known in the open-source community, having been the force behind driving the Zenoss Core community to more than 100,000 members.
Mark co-founded the Open Source Management Consortium and the Desktop Linux Consortium, has served as Editor-in-Chief for both LinuxWorld Magazine and Enterprise Open Source Magazine, and authored the book, "Windows to Linux Business Desktop Migration." (Thomson, 2006).
Roger Strukhoff: Where does Cloud.com fit into the SaaS/PaaS/IaaS continuum?
Mark Hinkle: Cloud.com is an infrastructure-as-a-service (IaaS) solution. We abstract the server, storage and networking to allow IT to offer elastic computing power on demand so that IT personnel can match resources with the needs of the organization.
If you look at software-as-a-service (SaaS) and platform-as-a-service they usually build on top of IaaS. We are striving to be the best cloud platform that enables users to provide virtual resources in a secure, highly-available and scalable way and we want to provide the foundation for other cloud offerings.
Roger: You've been involved in open-source and community building for a long time. How does this experience come into play at Cloud.com?
Mark: The two things I've learned above all else is open source is a technology development process not a business model; using Red Hat as the best example that a thriving community can drive a profitable business.
Second, open source only works when you empower people to do exceptional things. That starts with giving them a useful, open piece of technology to use and extend without additional software or services from a sponsoring organization. I think a lot of companies foul things up by trying to create superficial, divisive mechanisms to force free users into upgrading to commercial versions.
Roger: And how do you apply those lessons?
Mark: My experience has given me a better understanding of what tactics work for facilitating a community, and which ones don't. For example, many people discuss the value of community development, which is an activity that only a small percentage of the community participates in.
Before you get to open source success you must start with user-led adoption. Typically only after there are successful users does it help with the development of the technology.
You cannot cause this to happen; it's just a function of having a critical mass in your community. In addition, I subscribe to Bill Joy's Law: "No matter who you are, most of the smartest people work for someone else." Open source development is unique in that it allows you to tap the talents of those people.
Roger: And those smart people are everywhere...
Mark: Yes, and so I've come to understand that communities thrive when they interact with and learn from other communities. I have tremendous respect for the Red Hat-sponsored Fedora project, for example, which published a book on open source community development and methodologies called "The Open Source Way." It's an excellent blueprint for developing open source communities. I hope that we can leverage their experience to build our own cloud computing community.
Roger: What are your day-to-day activities? What unique challenges are there to community building in a Cloud environment, ie, a more strategic environment than pure geek stuff?
Mark: My day-to-day activities are consumed with two things: evangelizing and trying to facilitate the use of our cloud computing software.
Roger: And how do you go about this?
Mark: This means communicating the value of our project in forums and in the press as well as talking and interacting with people interested in using our technology. By providing the technology as open source it widens the audience by removing barriers to participation and provides a forum for a richer conversation about the product versus pay-to-play software.
Also, I have to give credit to Cloud.com for providing substantial resources to build the project. I have recently added a technical community manager to the team who handles the day-to-day interactions including answering forum questions, providing answers to FAQs and a lot of the things a user needs from a technical perspective.
Roger: How do you get your jollies?
Mark: One of my favorite community activities is to go to LinuxFests--volunteer-run, open source expos--and talk to people about their needs and get live feedback on what they do. This spring we'll be at the Southern California Linux Expo, Indiana LinuxFest, and LinuxFest Northwest, speaking, offering free training, and providing demos.
Roger: And handing out T-shirts, I hope.
Mark: Of course! Handing out Cloud.com T-shirts. We're also doing a "Build and Open-Source Cloud" event at some of them.
Roger: What's the difference, to you, between a "customer" and a "community member"? Is there any effective difference?
Mark: The main difference is that customers pay us money for a guaranteed level of support and service, and input for the product roadmap. Some customers pay us for cloud implementation services and customizations.
Unlike many commercial open-source companies, our open-source software and products are convergent, not divergent. So later this spring, we'll be combining our code bases completely.
The CloudStack product will be the same for commercial and community users. We'll also be offering free unrestricted use add-ons though we want to maintain control of the development.
That said, as a community manager I don't draw a distinction between free and paid customers, in that I try to offer the highest level of support to all members of the community. As a company, Cloud.com strives to service the customers in a way that makes them acknowledge the value they pay for, as well as provide resources for our do-it-yourselfers in our open source community.
Roger: What hot buttons do you see with members of your community?
Mark: There aren't many, but if I had to pick one it is the lack of solutions to build truly useful infrastructure for collaboration. I think it's an area that every open-source project at some level struggles with.
Having a platform that allows users to interact via forums, post blogs, report bugs, contribute documentation, etc. is important and I don't think there is a great solution out there.
Mark: Right now there are great open source projects for parts of the problem--Drupal for content management, MindTouch or MediaWiki for wikis, Trac for bug tracking and collaborative development. But there is very little "glue" to hold them all together.
Roger: And what does that mean for Cloud.com?
Mark: Right now we have a lot of work to do on our infrastructure for the Cloud.com community. But I have found that the easier it is to interact, the quicker the community grows and more value they get from it.
I would point to Linux.com as one of the best examples around of community infrastructure. I think they did a good job extending the Joomla! open source CMS to make their community easy to participate in. Ubuntu's Launchpad is pretty good, too.
But there are always features individual communities want or need that aren't features of even the most broad projects.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 2, 2016 01:45 AM EDT Reads: 1,239
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
May. 1, 2016 11:00 PM EDT Reads: 1,586
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
May. 1, 2016 08:00 PM EDT Reads: 1,844
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 1, 2016 07:00 PM EDT Reads: 744
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
May. 1, 2016 06:00 PM EDT Reads: 810
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 1, 2016 06:00 PM EDT Reads: 1,150
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 1, 2016 05:00 PM EDT Reads: 1,019
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
May. 1, 2016 04:30 PM EDT Reads: 1,476
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 1, 2016 04:00 PM EDT Reads: 935
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 1, 2016 03:15 PM EDT Reads: 1,034
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
May. 1, 2016 01:30 PM EDT Reads: 1,572
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 1, 2016 01:30 PM EDT Reads: 816
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
May. 1, 2016 01:00 PM EDT Reads: 1,750
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 1, 2016 12:45 PM EDT Reads: 823