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Content Marketing Mapping: Será que resulta? Mesmo para grandes empresas tecnológicas?

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Recentemente escrevi o artigo de opinião: "Como é que o Content Marketing Mapping pode ajudar as empresas a venderem mais?" para o TeK - Canal de Tecnologia do SAPO
TeK - Canal de Tecnologia do SAPO
É natural que certas pessoas estejam cépticas em relação aos resultados reais que o Content Marketing Mapping pode produzir ao nível dos seguintes objectivos empresariais (especialmente para empresas do segmento tecnológico):
  • Geração e gestão de leads
  • Reconhecimento de marca
  • Liderança de mercado
  • Aumentar tráfego do website
  • Retenção de clientes
  • Aumento das vendas




Compreendo esse cepticismo.
Por isso gostaria de partilhar o seguinte exemplo(*):
Rockwell Automation: Using Content Marketing to Be Global, Local, and Cost Effective

(*) Para mais exemplos, consultar recursos do livro "Get Content
Get Customers"





Muito Obrigada,
Maria Spínola
B2B TIC Content Marketing Mapping & Copywriting
http://www.mariaspinola.com/

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More Stories By Maria Spínola

Maria Spínola is a Researcher, White Paper Author and Copywriter, and Cloud Computing Evangelist and Advisor with more than 15 years experience in enterprise information technologies.

She holds a Software Engineering degree and a "Marketing and Innovation in Retail and Distribution" pos-graduation.

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