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Teradata Buys All of Aster Data. Who’s Next?

Teradata also bought Aprimo, another analytics firm, for $525 million at the end of last year

Teradata said Thursday that it's going to buy the 89% of Aster Data Systems that it doesn't already own for $263 million less the $21 million in cash the "Big Data" analytics company has in the bank.

Evidently responding to IBM's hearty appetite for analytics acquisitions, Teradata also bought Aprimo, another analytics firm, for $525 million at the end of last year.

Teradata has owned 11% of Aster since last September. Aster clients include MySpace, Barnes & Noble, Comscore and Akamai. The acquisition, expected to close next quarter, will cost Teradata three cents a share this year.

With the recent acquisitions of Greenplum by EMC, Netezza by IBM, Vertica by HP and now Aster Data by Teradata, derby touts are tracking the remaining indie analytics database vendors wondering who will be taken out of the running next and put out to stud.

Everyone seems to have the same list - ParAccel, Infobright, Kognito and Ingres VectorWise. Industry scuttlebutt has at least a couple of ‘em showing some leg to Dell and other potential suitors, maybe because their Big Data sizzle isn't bringing in a lot of big dollar sales.

Nobody is talking about 1010data, though. Who?! Exactly. 1010data may be the most successful technology company you've never heard of. For the past 10 years, it's been stealthily and profitably selling a cloud-based, Big Data, columnar DBMS analytics platform to a blue-chip customer list that includes the NYSE, P&G, BofA and a bunch more.

Even if it was better known, though, 1010data probably still won't be wearing a "Buy Me" sign on its back like Aster and the rest any time soon. Last March, it let superstar VC Norwest stuff $35 million into its pocket to juice up marketing and sales. It looks like it aims to be the last indie standing.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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