News Feed Item

L'Oreal's Garnier Brand Announces Exclusive Partnership With TerraCycle®

In Commitment to Sustainability and Efforts to Go Greener, Garnier Provides First Comprehensive Solution for All Personal Care and Beauty Packaging Waste

NEW YORK, April 11, 2011 /PRNewswire/ -- Garnier is making greener strides. The L'Oreal-owned brand is proud to announce an exclusive partnership with TerraCycle, one of the fastest growing green companies specializing in making consumer products from post-consumer materials. Garnier is the first to provide such a comprehensive solution to personal care and beauty packaging waste anywhere in the world - no small feat considering that personal care and beauty products account for 1/3 of all landfill waste.

(Logo: http://photos.prnewswire.com/prnh/20110411/CG80280LOGO)

Millions of pieces of waste are expected to be collected by Garnier globally for the purposes of reducing the amount of waste sent to landfills. Through the sponsorship of worldwide Personal Care and Beauty Brigade (individuals or groups who sign up to participate), packaging will be collected and shipped to a TerraCycle facility. All kinds of personal care and beauty waste that would otherwise end up in our trash cans now will be recycled or reused.

In addition to diverting packaging from landfills, the Personal Care and Beauty Brigade will help to recruit new members and to educate communities to help make a difference. For every unit of waste collected, Garnier will contribute two cents to the charity of the individual's choice. As part of a larger corporate responsibility program, TerraCycle will repurpose all collected personal care and beauty packaging, reusing it to build eco-friendly playgrounds across the U.S.

"Working with TerraCycle, we can now take another important step towards reducing waste, not only for our products but for the entire cosmetic industry. This is just one part of Garnier's ongoing commitment to a cleaner, greener future," says David Greenberg, President of Maybelline New York-Garnier-essie.

A TerraCycle partnership represents one part of Garnier's comprehensive sustainability efforts, which also include packaging improvements and science-driven innovation. Renewable, bio-derived plastics; cardboard packaging sourced from sustainably managed forests; and the use of more naturally-derived ingredients are all part of Garnier's environmental target.

"It's impressive for a company such as Garnier to take the global lead in protecting the environment through collection of their packaging," says Tom Szaky, TerraCycle CEO. "Through the ambitious effort of having the Personal Care and Beauty Brigade, we look forward to making an impact on the amount of beauty and cosmetic packaging that is thrown away each year."

Beginning March 2011 and rolling out over the next two years, newer, greener products will debut across all Garnier brands: Fructis shampoo and conditioner, Fructis Style grooming and style products, Nutrisse haircolor, HerbaShine haircolor and Garnier skincare.

The first to roll out is Garnier Fructis Pure Clean - a biodegradable shampoo and conditioner expected to have far-reaching impact on the haircare industry. Pure Clean shampoo (94% biodegradable) and conditioner (92% biodegradable) are non-ecotoxic and leave behind less residue and suds. The weightless formulas contain no silicone, paraben or dye. The shampoo and conditioner bottles are also made of PET, the most widely recycled plastic, and include 50% post consumer recycled plastics.

Pure Clean also encourages consumers to do their part. On-pack instructions promote recycling used bottles and reducing water consumption by showering just five minutes less a day.

To promote its TerraCycle partnership and the launch of Fructis Pure Clean shampoo and conditioner, in April 2011 Garnier will kick-off an upcoming mobile marketing program called The Cleaner Greener Tour. Its purpose is to educate consumers to think differently about waste, and to learn simple ways to make a positive impact on the environment. Extensive education, digital and social media efforts will support this partnership. The tour will kick-off in Times Square in New York City on April 11 and will continue into the following cities:

  • Cincinnati, OH at Earth Day Cincinnati (April 16)
  • Nashville, TN at Main Street Festival (April 30-May 1)
  • Fort Worth, TX at Mayfest 2011 (May 5-8)
  • Detroit, MI at Green Living Festival (May 13-15)
  • New Orleans, LA at Mid-City Bayou Boogaloo (May 20-22)

To learn more about this initiative or how to join a TerraCycle Personal Care and Beauty Brigade, visit www.garnierusa.com/pureclean.

About Garnier

Garnier believes in beauty through nature. Scientifically developed with selected natural ingredients, our products help you look healthy and feel better every day. Established in Paris at the turn of the 20th century, Garnier is the #1 beauty brand in France and a trusted leader throughout Europe, Asia, Canada and Mexico. Dedicated to providing a new vision for health with high quality beauty products, Garnier also provides a wide range of hair care, skin care and sun care products throughout the world. The Garnier family of U.S. products consists of Garnier Fructis, Garnier Fructis Style, Garnier Nutrisse, Garnier 100% Color Vibrant Colors By Nutrisse, Garnier HerbaShine and Garnier Skincare. For more information, visit www.garnier.com.

About TerraCycle®

Founded in 2001, TerraCycle (www.terracycle.net) is the world's leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with over thirty major brands in the US (and in a growing number of other countries) to collect used packaging and products (chip bags, candy wrappers, juice pouches, pens, toothbrushes, etc.) that would otherwise be destined for landfills. It repurposes that waste into new eco-friendly materials and products that are available online and through major retailers. The waste is collected through TerraCycle's Brigade programs, which are free fundraisers that pay schools and non-profits for every piece of waste they collect and return. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit us at www.terracycle.net.

SOURCE Garnier

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...