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Sen Yu International Holdings Sees Strong Growth in Pork Market in China

Pork Demand Estimated to Grow About 32% by 2015 to 68 Million Metric Tons

JIAMUSI CITY, CHINA -- (Marketwire) -- 04/12/11 -- Sen Yu International Holdings, Inc. ("Sen Yu" or the "Company") (OTCQB: CSWG), a leading commercial hog breeder and supplier in the People's Republic of China (PRC), announced today that it anticipates strong demand for its commercial hogs based on rising projected domestic pork consumption and positive economic fundamentals.

China is the world's top pork producer and consumer, accounting for 51.5 million metric tons of pork production in 2010, or 50% of total world production as well as half of global consumption, according to the USDA. Pork has historically been the primary animal protein source in Chinese diets, and its consumption level tripled between 1980 and 2003. Based on projections, per capita pork consumption in 2015 is estimated to be 107 pounds, according to a study from Purdue University. Using a predicted population figure of 1.40 billion, projected total Chinese pork demand for the year 2015 is estimated to be 68 million metric tons. This is a large increase from 2003, when pork consumption was 45 million metric tons, and a 32% increase from 2010 levels.

"Pork production in China has been rising to keep up with strong demand from Chinese consumers and rising domestic incomes," stated Mr. Zhenyu (Jack) Shang, founder, Chairman and CEO of Sen Yu International Holdings, Inc. "Pork is the most popular meat in China, far ahead of beef, poultry and lamb. The Company believes rising demand and consumption is being driven by increasing urbanization and the rapid growth of the middle class. Based on China's economic expansion and government policies encouraging domestic pig production, we believe pork production and consumption will continue to rise, and help to fuel strong revenues and profits in our business."

Mr. Shang added, "We continue to refine our breeding techniques and expand production based on increases in orders for commercial hogs from our customers. Sen Yu possesses three advantages we believe will allow us to capture more market share. These include an efficient business model that allows us to maximize profits and significantly reduce operation costs, the superior quality of our Canadian breeding hogs, and the production capacity to meet the strong demand that we see." Mr. Shang concluded, "Our goal is to firmly establish Sen Yu as the top producer and distributor of breeding and commercial hogs in China."

About Sen Yu International Holdings, Inc.

Sen Yu International Holdings, Inc. (OTCQB: CSWG), through its subsidiaries, is the largest commercial hog breeder and supplier in Heilongjiang Province, The People's Republic of China (PRC). Founded in 2004 and based in Jiamusi City, the Company owns and operates two farms in Heilongjiang Province with an aggregate annual capacity of over 11,000 breeding hogs. The Company also conducts genetic and breeding research to improve pork production capabilities.

To be added to the Company's email distribution for future news releases, please send your request to [email protected].

Safe Harbor Statement

Certain statements in this release concerning our future growth prospects are "forward-looking statements," which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Such statements may include, without limitation, statements with respect to the Company's plans, objectives, projections, beliefs, expectations and intentions and other statements identified by words such as "guidance," "projects," "may," "could," "would," "should," "believe," "expect," "anticipate," "estimate," "intend," "plan," or similar expressions. These statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties (many of which are beyond the Company's control), including, but not limited to, risks and uncertainties regarding the success of our investments, risks and uncertainties regarding fluctuations in earnings, our ability to sustain our previous levels of profitability including on account of our ability to manage growth, intense competition, wage increases in China, our ability to attract and retain highly skilled professionals, client concentration, our ability to successfully complete and integrate potential acquisitions, withdrawal of governmental fiscal incentives, political instability and regional conflicts and legal restrictions on raising capital or acquiring companies outside China. Additional risks that could affect our future operating results are more fully described in our filings with United States Securities and Exchange Commission. These filings are available at www.sec.gov.

We may, from time to time, make additional written and oral forward-looking statements, including statements contained in our filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statements that may be made from time to time by us or on our behalf.

Investor Relations Contact:
Robert Haag
Managing Director, Asia
Hampton Growth, LLC (HGR)
Tel: +86-152-2174-3282
Tel: + 310-310-4842
E-mail: Email Contact
Website: www.hamptongrowth.com

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