Welcome!

Related Topics: @CloudExpo

@CloudExpo: Blog Feed Post

No More Iron in the Cloud

Iron Mountain, the well known information management company, is exiting the cloud storage business

Iron Mountain, the well known information management company, is exiting the cloud storage business. The company announced yesterday that they will be phasing out their basic cloud storage services by 2013. Iron Mountain isn’t the first provider to turn its back on the cloud just as the space is getting off of the ground; but it is probably the most high profile company to exit this business.

I’ve always liked Iron Mountain because the name makes me think of the Hobbit (remember Dain of the Iron Hills?) In fact I think that Iron Mountain is one of the all time great company names, and their marketing group deserves credit for leveraging this to build a very strong brand around what is arguably a pretty dull and conventional service—that of records management. The extension of this brand into the cloud seemed obvious and fitting, so at first blush its disappointing that they’ve made a decision to reverse course.

In reality though, it seems that Iron Mountain is performing more of a realignment of its cloud strategy. Simple cloud-based storage is just not very hard to do, and so the field is rapidly becoming as crowded as the battle of five armies. Differentiation is the key to great brands, and its hard to standout from S3 or Carbonite or Mozy or any of the dozens of providers peddling mass storage services in the cloud. Iron Mountain seemed to recognize that their brand could be better served—that is, both leveraged and protected—by ducking out of the commodity bazaar and moving up the street to provide a more specialized and business-aligned service.

This is all very interesting because over the next few years we will see that brand—that most mysterious response in the consumer’s mind—is going to be the deciding factor that makes or breaks a cloud provider’s success. And as Amazon has demonstrated, cloud branding can come out of the most unlikely places.


Read the original blog entry...

More Stories By Scott Morrison

K. Scott Morrison is the Chief Technology Officer and Chief Architect at Layer 7 Technologies, where he is leading a team developing the next generation of security infrastructure for cloud computing and SOA. An architect and developer of highly scalable, enterprise systems for over 20 years, Scott has extensive experience across industry sectors as diverse as health, travel and transportation, and financial services. He has been a Director of Architecture and Technology at Infowave Software, a leading maker of wireless security and acceleration software for mobile devices, and was a senior architect at IBM. Before shifting to the private sector, Scott was with the world-renowned medical research program of the University of British Columbia, studying neurodegenerative disorders using medical imaging technology.

Scott is a dynamic, entertaining and highly sought-after speaker. His quotes appear regularly in the media, from the New York Times, to the Huffington Post and the Register. Scott has published over 50 book chapters, magazine articles, and papers in medical, physics, and engineering journals. His work has been acknowledged in the New England Journal of Medicine, and he has published in journals as diverse as the IEEE Transactions on Nuclear Science, the Journal of Cerebral Blood Flow, and Neurology. He is the co-author of the graduate text Cloud Computing, Principles, Systems and Applications published by Springer, and is on the editorial board of Springer’s new Journal of Cloud Computing Advances, Systems and Applications (JoCCASA). He co-authored both Java Web Services Unleashed and Professional JMS. Scott is an editor of the WS-I Basic Security Profile (BSP), and is co-author of the original WS-Federation specification. He is a recent co-author of the Cloud Security Alliance’s Security Guidance for Critical Areas of Focus in Cloud Computing, and an author of that organization’s Top Threats to Cloud Computing research. Scott was recently a featured speaker for the Privacy Commission of Canada’s public consultation into the privacy implications of cloud computing. He has even lent his expertise to the film and television industry, consulting on a number of features including the X-Files. Scott’s current interests are in cloud computing, Web services security, enterprise architecture and secure mobile computing—and of course, his wife and two great kids.

Layer 7 Technologies: http://www.layer7tech.com
Scott's linkedIn profile.
Twitter: @KScottMorrison
Syscon blog: http://scottmorrison.sys-con.com

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...