News Feed Item

NBCUniversal's "Green is Universal" and Etsy Announce the Winners of "Art of Reuse" Contest for Earth Week 2011


NEW YORK, April 22, 2011 /PRNewswire/ -- NBCUniversal's "Green is Universal" and Etsy announced today the winners of its "Art of Reuse" contest, a competition to create handmade items out of purely recycled materials, in honor of Earth Day.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/nbcuniversals-green-is-universal-and-etsy-announce-the-winners-of-art-of-reuse-contest-for-earth-week-2011-120457244.html

In just three short weeks, the contest drew over three thousand online users, many of whom submitted items and voted for their favorites on Facebook. After the online community narrowed the list down to ten finalists, contest judges Martha Stewart, Oxygen's Tori Spelling, Bravo's Andy Cohen, TODAY's Hoda Kotb and Kathie Lee Gifford, FEED's Lauren Bush and iVillage's Angela Matusik chose the top three winners. The first place winner will receive an all-expenses paid trip to the Universal Studios Orlando theme park.

Following are details on the winning items:

1st Place: A Cast Iron Claw Foot Bathtub Couch, created by artist Jill Morrison. Morrison transformed a discarded claw foot iron tub, which at the turn of the 20th century could be found in nearly every home, into a one of a kind "Breakfast at Tiffany's" inspired couch.

2nd Place: Firefighter Coat Turned Messenger Bag by artist Evon Cassier. Cassier re-envisioned the cross body bag, giving an industrial aesthetic whole new meaning. By dissembling old firefighter jackets and leather scraps, she gave a new purpose and story to otherwise unwanted articles of clothing. Each bag is unique, just like the firefighter coat it came from.

3rd Place: 20-Minute Dog Sweater by Jennifer Kerr. Kerr's entry is a hand-me-down in the true sense of the word. Instead of throwing away an old sweater, she transformed it into a cozy outfit for her dog. For anyone who wants to try this at home, Kerr provided easy instructions for assembling this dog sweater in just 20 minutes!

"The enormous buzz around this contest speaks volumes, not only about people's creativity, but the role 're-use' can play in giving old materials a fashionable and practical second life," said Beth Colleton, VP of Green is Universal. "We hope the contest inspires more consumers to think about old items in a new way - I personally will never look at an old tub, used credit card or a discard soda can in the same light!"

Other unique creations that made the top ten include the following:

Re-Zip! Zipper Brooch by Heather Sennabaum; Weego the Scarecrow by Leslie Wilton; tab top pet collars by Elizabeth Pickett; coloring markers jump rope by Jenna Riggs; flying alumifish by John D. Richards; gift card earrings by Jessie Katz; twirly skirt of upcycled sweaters by Kelleyanne Wank.

About Green is Universal:

Launched in May 2007, Green is Universal is NBCUniversal's ongoing green initiative dedicated to raising Green awareness, effecting positive change to the environment, and greening its own operations. Throughout the year, NBCUniversal uses it numerous media and entertainment platforms to educate the public on the environment, with over 250 hours of green-themed content airing across over 50 NBCU brands.

About Etsy:

Founded in 2005, Etsy is the world's most vibrant handmade marketplace. We connect consumers with independent creators and designers to find the very best in handmade goods, while providing these artists with the technology and information they need to start and grow their own businesses.

Related Link

Art of Reuse


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.