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Graphics Add-in Board Shipments Increase Modest 0.2% from Last Quarter, Reports Jon Peddie Research

Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, announced estimated graphics Add-In Board (AIB) shipments and sales’ market share for Q1’11.

Overall shipments of graphics AIBs for the quarter came in slightly above the last quarter at 19.03 million units compared to 18.84 million for Q4’10. Shipments in Q1 2011 did not exceed the same quarter a year ago. Nvidia unit shipments decreased by 2% from Q4, while AMD increased 5.7% for the same period.

Shipments during the first quarter of 2011 behaved according to past years with regard to seasonality but was lower on a year-to-year comparison for the quarter. In comparison, Q4’10 did not conform to the normal seasonal cycle, but was down a bit compared to previous years, so the growth in Q1, even though modest, was a positive change.

Our forecast for the coming years has been modified since the last report, and is less aggressive on add-in boards (AIBs).

The quarter in general

In terms of market share, market leader Nvidia lost share by 2.7% from Q4, 2010, while AMD’s market share increased 4.4% for the same period. On a year-to-year basis AMD increased its market share by 16.8% while Nvidia lost 8.4% of market share.



This Quarter
Market Share


Last Quarter
Market Share


Market Share
Change Qtr-Qtr


This Quarter Last
Year Market



AMD     40.46%     38.77%     4.37%     34.65%     16.79%
Nvidia     59.12%     60.77%     -2.71%     64.50%     -8.35%
Others     0.42%     0.47%     -9.99%     0.85%     -50.62%
Table 1: Market shares over time

Over 19 million AIBs shipped in Q1 2011. Nvidia was the leader in unit shipments for the quarter, elevated by double attach and GPU-compute/CUDA sales.

The AIB market is fueled at the high-end by the enthusiast gamer, small in volume (~9m a year) but high in dollars (average spend for an AIB ~$300). The volume comes from the Performance and Mainstream segments. And GPU-compute is adding to sales on the high end. The Workstation Market is smaller in unit sales than the enthusiastic segment but characterized by higher average selling prices (ASPs).

For the year the AIB market is expected to hit $19.8 billion, down 4.5% from 2010 due to a gradual decline in ASP even though units shipments will be up.

The JPR AIB report covers seven regions and reports on the value of AIB sales and units in those regions.

Pricing and Availability

The Q1’11 edition of Jon Peddie Research's AIB report is available now in both electronic and hard copy editions, and can be purchased for $995. Included with this report is an Excel workbook with the data used to create the charts, the charts themselves, and supplemental information. The annual subscription price for JPR's AIB report is $3,500 and includes four quarterly issues. Full subscribers to JPR services receive Tech Watch (the company's bi-weekly report), and are eligible for a 10% discount. For information about purchasing Market Watch, please call 415/435-9368 or visit the Jon Peddie Research website at www.jonpeddie.com.

About Jon Peddie Research

Dr. Jon Peddie has been active in the graphics and multimedia fields for more than 30 years. Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in a variety of fields including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. Jon Peddie's Market Watch is a quarterly report focused on the market activity of PC graphics controllers for notebook and desktop computing.

View all JPR press releases http://www.jonpeddie.com/press-releases

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