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Aurora Casket Senior Professional Development Trainer Presents to Iowa Funeral Directors

Robinson addresses ‘Beginning With the End in Mind’ at Iowa Funeral Directors Association Convention

Ames, IA — May 24, 2011 — Aurora Casket Senior Professional Development Trainer Lacy Robinson, CFSP spoke at the Iowa Funeral Directors Association (IFDA) Convention on May 17th. Robinson’s presentation, “Beginning with the End in Mind,” looked at cremation attitudes and opportunities from both the funeral directors’ and families’ perspectives.

Lacy Robinson Speaks at IFDA Convention

“The information Lacy presented at the 2011 Iowa Funeral Directors Association Convention was well received and attendees will be able to incorporate the techniques she presented when they return to their funeral homes,” said IFDA Executive Director Suzanne Gebel.

Robinson spoke about communication techniques for getting beyond direct cremation or no-service families and the differences between short-term satisfaction and long-term satisfaction for families. “During this session we took a close examination of the cremation phone inquiry from the families’ perspective to fully understand what the family member needs to hear from the funeral professional,” Robinson said. “The objective in delivering this presentation was to ensure that each attendee leave with new ideas and a fresh approach to communicating with families over the phone and during the arrangement conference.”

Robinson is a Kentucky licensed funeral director/embalmer and a certified member of the Academy of Professional Funeral Service Practice. As a Senior Professional Development Trainer at Aurora Casket, Robinson specializes in helping funeral directors partner with families to create funeral that honor both their basic and personal needs at the time of loss.

“We are grateful to Lacy for helping Iowa funeral directors work to better their businesses so they can provide the best possible service to Iowans at their greatest time of need,” added Gebel.

The Iowa Funeral Directors Association Convention was held in Ames, Iowa at the Iowa State Center and Gateway Hotel from May 17th to 19th.

For additional information about Aurora Casket and speaking opportunities, visit

About Aurora

Aurora Casket is the largest family-owned funeral supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, and technology products to funeral home clients across America. Aurora is a fifth-generation family business, owned and operated by the Barrott and Backman families. For more information, visit

Filed under: business, casket, funeral

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More Stories By Rodger Roeser

Roeser is the founder, owner and president of The Eisen Agency – Cincinnati’s largest and highest rated Public Relations Firm. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and for several years on its Board of Directors. He is the founder of the chapter’s Blacksmith Awards Program. Roeser is the national chairman of the Public Relations Agency Owners Association, and serves on several boards and committees. He founded The Eisen Agency’s Operation: Outreach program which provides non profit groups professional marketing services pro bono, and he is also the founder of the Rodger Roeser Scholarship Fund, which provides dollars to minority and other graduating high school students seeking to enter a career in journalism or public relations. Roeser is an award winning print, radio and television journalist and has worked in both agency side and corporate side public relations. He is a graduate of Kent State University and holds a degree in broadcast news. He continues to write for a number of publications, and also is the host of the award winning audio podcast “That Marketing Show,” and the host of online webside series Business Focus.

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