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ShopStyle Partners With Rent the Runway; Offers Women a New Way to Discover and Access the Best Designer Fashion Brands

SAN FRANCISCO, CA -- (Marketwire) -- 07/20/11 -- Global fashion search engine ShopStyle (www.shopstyle.com) has partnered with Rent the Runway (www.renttherunway.com), the premier online destination for dress and accessory rentals, to offer ShopStyle's audience of 20 million women a new way to find, discover and wear the best designer fashion brands. The partnership gives women the option to rent as part of her everyday shopping experience, with Rent the Runway dresses featured prominently throughout ShopStyle alongside its existing retail partners including Barneys New York, NET-A-PORTER, Tory Burch and DVF.com. Inaugural designers are among ShopStyle's top selling brands and include Halston Heritage, Herve Leger, Milly, Nicole Miller and Tibi.

"Our vision for ShopStyle is to connect women with the best designer fashion brands and retailers, serving as the single source for a woman's wardrobe whether she is dressing for a cocktail party or the boardroom," said Melissa Davis, VP of ShopStyle, US. "This partnership expands on this vision by allowing us to give women greater access to designer dresses and the flexibility to rent v. buy depending on her fashion needs."

Jennifer Hyman, CEO and co-founder of Rent the Runway, added, "We're excited to be a part of ShopStyle to extend designer dress rentals beyond Rent the Runway. Renting has become a natural part of her shopping experience in an effort to try new designer brands and experiment with fashion. Our integration with ShopStyle will make this possible for an even broader audience."

The full list of Rent the Runway designers available on ShopStyle includes Badgley Mischka, Halston Heritage, Helmut Lang, Herve Leger, Milly, Nicole Miller, Rebecca Taylor, Robert Rodriguez, Shoshanna and Tibi. ShopStyle plans to roll out additional Rent the Runway designers in the coming months.

About ShopStyle
ShopStyle (www.shopstyle.com) is the leading global fashion search engine that brings together the world's most fashionable stores and best designer brands in one place. Launched in 2007, ShopStyle retail partners include Barneys New York, NET-A-PORTER, Tory Burch, DVF.com and hundreds of brand names and boutiques. ShopStyle is a division of Sugar Inc. and operates sites in the US, UK, France, Germany, Japan and Australia.

About Sugar Inc.
Since being founded in 2006, Sugar Inc. (www.sugarinc.com) has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences, and a robust social community. Sugar is a leading international diversified women's media company with an audience of more than 20 million monthly unique visitors. The company has two business segments focusing on original content and commerce with a portfolio of brands including PopSugar.com, ShopStyle.com, PopSugarCity.com, and Fashionologie.com. Sugar has operations in the U.S., Europe, Japan, and Australia. Sugar is privately held and backed by Sequoia Capital and Institutional Venture Partners (IVP).

About Rent the Runway
Rent the Runway is the premier online destination for dress, accessory, and bridesmaid dress rentals. With a revolving roster of over 150 top designers and 25,000 of the season's hottest dresses and accessories, Rent the Runway is designer fashion delivered to her doorstep for a fraction of the price. For all of life's special occasions, www.renttherunway.com provides the Cinderella experience for women everywhere.

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Press Contacts:
Margaret Ryan
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Ashley Savage
Rent the Runway
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