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Strategy Analytics: Apple iOS Captures 61 Percent Share of Global Tablet Shipments in Q2 2011

According to the latest research from Strategy Analytics, global tablet shipments reached 15 million units in the second quarter of 2011. Apple maintained first position with 61 percent share, drifting from 94 percent a year earlier.

Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached 15.1 million units in Q2 2011, surging 331 percent from 3.5 million in Q2 2010. Consumer and business demand for touchscreen computers remains high. Apple shipped a record 9.3 million iPads and registered a healthy 61 percent global tablet market share during the second quarter of 2011. However, Apple has drifted down from 94 percent share in Q2 2010 due to a rising number of competing software platforms.”

Neil Mawston, Director at Strategy Analytics, added, “Android captured 30 percent share of global tablet shipments in Q2 2011. Multiple Android models distributed across multiple countries by multiple brands such as Samsung, Acer, Asus, Motorola and others are driving volumes. However, no Android vendor yet offers a blockbuster model to rival the iPad, and demand for many Android vendors’ products remains patchy. If Amazon decides to enter the Android tablet category later this year, that will bring fresh excitement and buzz to the Android community, but Amazon will need to deliver a truly standout offering if it really wants to make headway against the popular iPad.”

Other findings from the research include:

  • Microsoft captured a niche 5 percent global tablet share in Q2 2011, leveraging Windows 7 through partners such as Fujitsu;
  • RIM and its QNX platform captured 3 percent global tablet share in Q2 2011. The first-generation PlayBook model experienced a lackluster launch due to product design issues surrounding native email support.

Exhibit 1: Global Tablet Operating System Shipments and Market Share in Q2 2011 1

Global Tablet OS Shipments (Millions of Units)   Q2 '10     Q2 '11
Apple iOS   3.3     9.3
Android 0.1 4.6
Microsoft 0.0 0.7
QNX 0.0 0.5
Others   0.1     0.1
Total   3.5     15.1
 
Global Tablet OS Marketshare %   Q2 '10     Q2 '11
Apple iOS 94.3% 61.3%
Android 2.9% 30.1%
Microsoft 0.0% 4.6%
QNX 0.0% 3.3%
Others   2.9%     0.7%
Total   100.00%     100.0%
 
Growth Year-over-Year % N / A 331%

The full report, Global Tablet OS Market Share: Q2 2011, is published by the Strategy Analytics Tablet & Touchscreen (TTS) service, details of which can be found here: http://tinyurl.com/3zs57yr.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea and China. Visit www.strategyanalytics.com for more information.

1 Shipments refer to sell-in. Numbers are rounded. The definition of tablet does not include e-book readers.

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