|By PR Newswire||
|April 13, 2006 09:20 AM EDT||
PORT WASHINGTON, N.Y., April 13 /PRNewswire/ -- On Wednesday afternoon (April 12), the Publishers Clearing House Prize Patrol once again did the job for which it is nationally famous -- thanks to years of TV advertising: it knocked on the door of an average American home and made the shocked occupant's dream come true with a cash windfall from the company's perennially treasure-filled sweepstakes. There were the balloons, the roses, the big check, the van, the champagne, the blue-blazered Prize Patrol and the video- cameraman capturing the excitement played out hundreds of times before.
But what was different this time, and what is increasingly the case, was that this winner did not receive the official looking Publishers Clearing House mailer, peruse its colorful offerings of magazines, merchandise and prizes and reply by pasting stamps on an entry form; this lucky person entered the company's sweepstakes online.
Indeed, more and more folks in search of prizes really worth winning are turning to the granddaddy of sweepstakes and its website which, like others, is increasingly popular.
The site, pch.com, is also increasingly lucrative -- not just for the company which is realizing more magazine and merchandise revenue there, but for visitors who respond and win prizes worth thousands, even million dollar prizes.
On Wednesday, John Zimmerman was on the receiving end as Dave Sayer, head of the Prize Patrol, surprised him at his Portland, Oregon home with a $10,000 prize which he won through pch.com. According to Sayer, company records indicate that Zimmerman has responded to Publishers Clearing House mailings for many years, sometimes ordering a magazine or merchandise, sometimes not. But over the last year and a half he became an almost daily entrant to the sweepstakes via the website. Clearly it paid off.
It also paid off for Betsy Tanabe of State College, PA. "I'm sure glad I got that new computer," she said celebrating her $1,000,000 win with family and friends last summer after getting the shock of a lifetime. The excitement was heightened when the Prize Patrol also delivered a new Ford Thunderbird, a bonus for entering the sweepstakes online. (While the winner's test drive was "wonderful," she chose a $42,500 cash option instead.)
In November, 20-ish Chassidy Madden of Kentucky won the company's third million dollar prize of 2005 and its second pch.com million. Her speechless reaction was featured in commercials that appeared in NBC's coverage of the Macy's Thanksgiving Day parade and in a national campaign in January.
Entering online, Tanabe and Madden clearly threw themselves into competition with thousands of offline entrants who respond to the mailings that are sent throughout the year to the company's extensive mailing list.
Sayer says that while in earlier years over two-thirds of the people he surprised were women, mostly middle aged, more younger men seem to be winning lately.
George Young of Iowa hooted with delight after initially blurting an expletive that can't be part of a TV commercial. "Ohhh man!! Yeah, yeah, yeah!!" he repeated as fellow factory workers watched a $10,000 award ceremony the likes of which they had never seen.
Marty Kelly of Pennsylvania was less verbal than Young, but was equally moved. The Prize Patrol accompanied him to his wife Lisa's workplace where news of the $10,000 win brought her to tears. She is expecting their third child this summer and now looks forward to some maternity leave which she could not have afforded before.
"These guys gave us some great 'Publishers Clearing House moments' that will go into our long-running 'reality TV' campaign of cheers and tears," said Sayer. "Our commercials are totally unstaged and unrehearsed and underscore the legitimacy that applies to our whole sweepstakes -- which has awarded nearly $200 million in prizes since 1967" he added.
Publishers Clearing House sees "hits" to its website increase dramatically when its "winning moment" commercials are on the air. So PCH management anticipates higher pch.com traffic in July when the next campaign promotes a $1 million prize to be awarded in August.
Like most companies, Publishers Clearing House recognizes the growing importance of the internet and is putting increased resources into it. Besides sweepstake entry opportunities, pch.com provides web surfers with shopping opportunities for magazines and merchandise plus a broad array of company information.
"Direct mail put Publishers Clearing House on the map, and we know that millions of consumers will continue to respond to our value and excitement- packed bulletins," said Andy Goldberg, president of PCH. "But pch.com also provides value and excitement plus entertaining games, profiles of our sweepstakes winners and more. We are adding lots more contests so that web surfers of all ages will find new ways to win, and we're adding value-priced offers based on the specific interests of our customers," he said.Publishers Clearing House
CONTACT: David Sayer, +1-516-944-2644, for Publishers Clearing House
Web site: http://www.pch.com/
While many government agencies have embraced the idea of employing cloud computing as a tool for increasing the efficiency and flexibility of IT, many still struggle with large scale adoption. The challenge is mainly attributed to the federated structure of these agencies as well as the immaturity of brokerage and governance tools and models. Initiatives like FedRAMP are a great first step toward solving many of these challenges but there are a lot of unknowns that are yet to be tackled. In hi...
Jan. 17, 2017 02:15 AM EST Reads: 3,728
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jan. 17, 2017 01:45 AM EST Reads: 5,208
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jan. 17, 2017 12:45 AM EST Reads: 6,006
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jan. 16, 2017 11:45 PM EST Reads: 4,188
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 16, 2017 11:30 PM EST Reads: 3,516
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Jan. 16, 2017 09:00 PM EST Reads: 7,441
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Jan. 16, 2017 08:45 PM EST Reads: 4,580
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Jan. 16, 2017 08:00 PM EST Reads: 670
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, drew upon his own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He also discussed the implementation of microservices in data and application integrat...
Jan. 16, 2017 06:45 PM EST Reads: 3,490
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 16, 2017 06:00 PM EST Reads: 408
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
Jan. 16, 2017 05:00 PM EST Reads: 4,022
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Jan. 16, 2017 03:30 PM EST Reads: 4,827
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 16, 2017 03:15 PM EST Reads: 367
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 16, 2017 02:30 PM EST Reads: 1,551
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 16, 2017 02:15 PM EST Reads: 5,278