Welcome!

News Feed Item

More and More Winning at pch.com

More and More Winning at pch.com

PORT WASHINGTON, N.Y., April 13 /PRNewswire/ -- On Wednesday afternoon (April 12), the Publishers Clearing House Prize Patrol once again did the job for which it is nationally famous -- thanks to years of TV advertising: it knocked on the door of an average American home and made the shocked occupant's dream come true with a cash windfall from the company's perennially treasure-filled sweepstakes. There were the balloons, the roses, the big check, the van, the champagne, the blue-blazered Prize Patrol and the video- cameraman capturing the excitement played out hundreds of times before.

But what was different this time, and what is increasingly the case, was that this winner did not receive the official looking Publishers Clearing House mailer, peruse its colorful offerings of magazines, merchandise and prizes and reply by pasting stamps on an entry form; this lucky person entered the company's sweepstakes online.

Indeed, more and more folks in search of prizes really worth winning are turning to the granddaddy of sweepstakes and its website which, like others, is increasingly popular.

The site, pch.com, is also increasingly lucrative -- not just for the company which is realizing more magazine and merchandise revenue there, but for visitors who respond and win prizes worth thousands, even million dollar prizes.

On Wednesday, John Zimmerman was on the receiving end as Dave Sayer, head of the Prize Patrol, surprised him at his Portland, Oregon home with a $10,000 prize which he won through pch.com. According to Sayer, company records indicate that Zimmerman has responded to Publishers Clearing House mailings for many years, sometimes ordering a magazine or merchandise, sometimes not. But over the last year and a half he became an almost daily entrant to the sweepstakes via the website. Clearly it paid off.

It also paid off for Betsy Tanabe of State College, PA. "I'm sure glad I got that new computer," she said celebrating her $1,000,000 win with family and friends last summer after getting the shock of a lifetime. The excitement was heightened when the Prize Patrol also delivered a new Ford Thunderbird, a bonus for entering the sweepstakes online. (While the winner's test drive was "wonderful," she chose a $42,500 cash option instead.)

In November, 20-ish Chassidy Madden of Kentucky won the company's third million dollar prize of 2005 and its second pch.com million. Her speechless reaction was featured in commercials that appeared in NBC's coverage of the Macy's Thanksgiving Day parade and in a national campaign in January.

Entering online, Tanabe and Madden clearly threw themselves into competition with thousands of offline entrants who respond to the mailings that are sent throughout the year to the company's extensive mailing list.

Sayer says that while in earlier years over two-thirds of the people he surprised were women, mostly middle aged, more younger men seem to be winning lately.

George Young of Iowa hooted with delight after initially blurting an expletive that can't be part of a TV commercial. "Ohhh man!! Yeah, yeah, yeah!!" he repeated as fellow factory workers watched a $10,000 award ceremony the likes of which they had never seen.

Marty Kelly of Pennsylvania was less verbal than Young, but was equally moved. The Prize Patrol accompanied him to his wife Lisa's workplace where news of the $10,000 win brought her to tears. She is expecting their third child this summer and now looks forward to some maternity leave which she could not have afforded before.

"These guys gave us some great 'Publishers Clearing House moments' that will go into our long-running 'reality TV' campaign of cheers and tears," said Sayer. "Our commercials are totally unstaged and unrehearsed and underscore the legitimacy that applies to our whole sweepstakes -- which has awarded nearly $200 million in prizes since 1967" he added.

Publishers Clearing House sees "hits" to its website increase dramatically when its "winning moment" commercials are on the air. So PCH management anticipates higher pch.com traffic in July when the next campaign promotes a $1 million prize to be awarded in August.

Like most companies, Publishers Clearing House recognizes the growing importance of the internet and is putting increased resources into it. Besides sweepstake entry opportunities, pch.com provides web surfers with shopping opportunities for magazines and merchandise plus a broad array of company information.

"Direct mail put Publishers Clearing House on the map, and we know that millions of consumers will continue to respond to our value and excitement- packed bulletins," said Andy Goldberg, president of PCH. "But pch.com also provides value and excitement plus entertaining games, profiles of our sweepstakes winners and more. We are adding lots more contests so that web surfers of all ages will find new ways to win, and we're adding value-priced offers based on the specific interests of our customers," he said.

Publishers Clearing House

CONTACT: David Sayer, +1-516-944-2644, for Publishers Clearing House

Web site: http://www.pch.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
“Being the one true cloud-agnostic and storage-agnostic software solution, more and more customers are coming to Commvault and saying ' What do you recommend? What's your best practice for implementing cloud?” explained Randy De Meno, Chief Technologist at Commvault, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.