|By PR Newswire||
|April 13, 2006 09:20 AM EDT||
PORT WASHINGTON, N.Y., April 13 /PRNewswire/ -- On Wednesday afternoon (April 12), the Publishers Clearing House Prize Patrol once again did the job for which it is nationally famous -- thanks to years of TV advertising: it knocked on the door of an average American home and made the shocked occupant's dream come true with a cash windfall from the company's perennially treasure-filled sweepstakes. There were the balloons, the roses, the big check, the van, the champagne, the blue-blazered Prize Patrol and the video- cameraman capturing the excitement played out hundreds of times before.
But what was different this time, and what is increasingly the case, was that this winner did not receive the official looking Publishers Clearing House mailer, peruse its colorful offerings of magazines, merchandise and prizes and reply by pasting stamps on an entry form; this lucky person entered the company's sweepstakes online.
Indeed, more and more folks in search of prizes really worth winning are turning to the granddaddy of sweepstakes and its website which, like others, is increasingly popular.
The site, pch.com, is also increasingly lucrative -- not just for the company which is realizing more magazine and merchandise revenue there, but for visitors who respond and win prizes worth thousands, even million dollar prizes.
On Wednesday, John Zimmerman was on the receiving end as Dave Sayer, head of the Prize Patrol, surprised him at his Portland, Oregon home with a $10,000 prize which he won through pch.com. According to Sayer, company records indicate that Zimmerman has responded to Publishers Clearing House mailings for many years, sometimes ordering a magazine or merchandise, sometimes not. But over the last year and a half he became an almost daily entrant to the sweepstakes via the website. Clearly it paid off.
It also paid off for Betsy Tanabe of State College, PA. "I'm sure glad I got that new computer," she said celebrating her $1,000,000 win with family and friends last summer after getting the shock of a lifetime. The excitement was heightened when the Prize Patrol also delivered a new Ford Thunderbird, a bonus for entering the sweepstakes online. (While the winner's test drive was "wonderful," she chose a $42,500 cash option instead.)
In November, 20-ish Chassidy Madden of Kentucky won the company's third million dollar prize of 2005 and its second pch.com million. Her speechless reaction was featured in commercials that appeared in NBC's coverage of the Macy's Thanksgiving Day parade and in a national campaign in January.
Entering online, Tanabe and Madden clearly threw themselves into competition with thousands of offline entrants who respond to the mailings that are sent throughout the year to the company's extensive mailing list.
Sayer says that while in earlier years over two-thirds of the people he surprised were women, mostly middle aged, more younger men seem to be winning lately.
George Young of Iowa hooted with delight after initially blurting an expletive that can't be part of a TV commercial. "Ohhh man!! Yeah, yeah, yeah!!" he repeated as fellow factory workers watched a $10,000 award ceremony the likes of which they had never seen.
Marty Kelly of Pennsylvania was less verbal than Young, but was equally moved. The Prize Patrol accompanied him to his wife Lisa's workplace where news of the $10,000 win brought her to tears. She is expecting their third child this summer and now looks forward to some maternity leave which she could not have afforded before.
"These guys gave us some great 'Publishers Clearing House moments' that will go into our long-running 'reality TV' campaign of cheers and tears," said Sayer. "Our commercials are totally unstaged and unrehearsed and underscore the legitimacy that applies to our whole sweepstakes -- which has awarded nearly $200 million in prizes since 1967" he added.
Publishers Clearing House sees "hits" to its website increase dramatically when its "winning moment" commercials are on the air. So PCH management anticipates higher pch.com traffic in July when the next campaign promotes a $1 million prize to be awarded in August.
Like most companies, Publishers Clearing House recognizes the growing importance of the internet and is putting increased resources into it. Besides sweepstake entry opportunities, pch.com provides web surfers with shopping opportunities for magazines and merchandise plus a broad array of company information.
"Direct mail put Publishers Clearing House on the map, and we know that millions of consumers will continue to respond to our value and excitement- packed bulletins," said Andy Goldberg, president of PCH. "But pch.com also provides value and excitement plus entertaining games, profiles of our sweepstakes winners and more. We are adding lots more contests so that web surfers of all ages will find new ways to win, and we're adding value-priced offers based on the specific interests of our customers," he said.Publishers Clearing House
CONTACT: David Sayer, +1-516-944-2644, for Publishers Clearing House
Web site: http://www.pch.com/
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Feb. 24, 2017 12:45 AM EST Reads: 952
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Feb. 23, 2017 11:30 PM EST Reads: 6,281
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Feb. 23, 2017 11:00 PM EST Reads: 7,003
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
Feb. 23, 2017 10:00 PM EST Reads: 4,591
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 23, 2017 09:15 PM EST Reads: 1,506
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 23, 2017 08:45 PM EST Reads: 1,289
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Feb. 23, 2017 08:30 PM EST Reads: 1,445
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Feb. 23, 2017 08:15 PM EST Reads: 8,021
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Feb. 23, 2017 07:45 PM EST Reads: 3,373
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
Feb. 23, 2017 07:30 PM EST Reads: 1,741
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 23, 2017 06:45 PM EST Reads: 1,449
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Feb. 23, 2017 06:30 PM EST Reads: 6,292
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 23, 2017 06:30 PM EST Reads: 1,720
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Feb. 23, 2017 06:00 PM EST Reads: 13,043
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 23, 2017 06:00 PM EST Reads: 1,498