Welcome!

News Feed Item

More and More Winning at pch.com

More and More Winning at pch.com

PORT WASHINGTON, N.Y., April 13 /PRNewswire/ -- On Wednesday afternoon (April 12), the Publishers Clearing House Prize Patrol once again did the job for which it is nationally famous -- thanks to years of TV advertising: it knocked on the door of an average American home and made the shocked occupant's dream come true with a cash windfall from the company's perennially treasure-filled sweepstakes. There were the balloons, the roses, the big check, the van, the champagne, the blue-blazered Prize Patrol and the video- cameraman capturing the excitement played out hundreds of times before.

But what was different this time, and what is increasingly the case, was that this winner did not receive the official looking Publishers Clearing House mailer, peruse its colorful offerings of magazines, merchandise and prizes and reply by pasting stamps on an entry form; this lucky person entered the company's sweepstakes online.

Indeed, more and more folks in search of prizes really worth winning are turning to the granddaddy of sweepstakes and its website which, like others, is increasingly popular.

The site, pch.com, is also increasingly lucrative -- not just for the company which is realizing more magazine and merchandise revenue there, but for visitors who respond and win prizes worth thousands, even million dollar prizes.

On Wednesday, John Zimmerman was on the receiving end as Dave Sayer, head of the Prize Patrol, surprised him at his Portland, Oregon home with a $10,000 prize which he won through pch.com. According to Sayer, company records indicate that Zimmerman has responded to Publishers Clearing House mailings for many years, sometimes ordering a magazine or merchandise, sometimes not. But over the last year and a half he became an almost daily entrant to the sweepstakes via the website. Clearly it paid off.

It also paid off for Betsy Tanabe of State College, PA. "I'm sure glad I got that new computer," she said celebrating her $1,000,000 win with family and friends last summer after getting the shock of a lifetime. The excitement was heightened when the Prize Patrol also delivered a new Ford Thunderbird, a bonus for entering the sweepstakes online. (While the winner's test drive was "wonderful," she chose a $42,500 cash option instead.)

In November, 20-ish Chassidy Madden of Kentucky won the company's third million dollar prize of 2005 and its second pch.com million. Her speechless reaction was featured in commercials that appeared in NBC's coverage of the Macy's Thanksgiving Day parade and in a national campaign in January.

Entering online, Tanabe and Madden clearly threw themselves into competition with thousands of offline entrants who respond to the mailings that are sent throughout the year to the company's extensive mailing list.

Sayer says that while in earlier years over two-thirds of the people he surprised were women, mostly middle aged, more younger men seem to be winning lately.

George Young of Iowa hooted with delight after initially blurting an expletive that can't be part of a TV commercial. "Ohhh man!! Yeah, yeah, yeah!!" he repeated as fellow factory workers watched a $10,000 award ceremony the likes of which they had never seen.

Marty Kelly of Pennsylvania was less verbal than Young, but was equally moved. The Prize Patrol accompanied him to his wife Lisa's workplace where news of the $10,000 win brought her to tears. She is expecting their third child this summer and now looks forward to some maternity leave which she could not have afforded before.

"These guys gave us some great 'Publishers Clearing House moments' that will go into our long-running 'reality TV' campaign of cheers and tears," said Sayer. "Our commercials are totally unstaged and unrehearsed and underscore the legitimacy that applies to our whole sweepstakes -- which has awarded nearly $200 million in prizes since 1967" he added.

Publishers Clearing House sees "hits" to its website increase dramatically when its "winning moment" commercials are on the air. So PCH management anticipates higher pch.com traffic in July when the next campaign promotes a $1 million prize to be awarded in August.

Like most companies, Publishers Clearing House recognizes the growing importance of the internet and is putting increased resources into it. Besides sweepstake entry opportunities, pch.com provides web surfers with shopping opportunities for magazines and merchandise plus a broad array of company information.

"Direct mail put Publishers Clearing House on the map, and we know that millions of consumers will continue to respond to our value and excitement- packed bulletins," said Andy Goldberg, president of PCH. "But pch.com also provides value and excitement plus entertaining games, profiles of our sweepstakes winners and more. We are adding lots more contests so that web surfers of all ages will find new ways to win, and we're adding value-priced offers based on the specific interests of our customers," he said.

Publishers Clearing House

CONTACT: David Sayer, +1-516-944-2644, for Publishers Clearing House

Web site: http://www.pch.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...