Outdoor Marketing - An Added Business Feature

The best way to market your business by the interrupted marketing form

Marketing today has a different perspective. With the rising popularity of Internet marketing, the power outdoor marketing has on people has been neglected. Here's what you should do to get the most of your marketing campaign.

Know Your Target Markets for Outdoor Marketing
Developing  a plan of action that sets forth specifics of target markets locally and online is a good advice. Align this plan with a well organized territory map that defines the demographics and locations of the most advantageous possibilities for outdoor marketing. Plan where gazebos and marquees can be readily located for the most beneficial results. Outdoor marketing has a proven track record of increasing business and creating greater public visibility. Don't be afraid to fashion a business image that begins with outdoor marketing and carries through to indoor and online marketing. This type of cohesive business coordination implements a seamless plan with huge growth potential.

The Outdoor Gazebo Business
Locate outdoor gazebo businesses in strategic areas. For some businesses, this may be a quaint small town or a large shopping mall parking lot. The idea for business growth lies with presentation of goods or services that incorporates solid advertising and promotion as an outdoor business with client-to-business direct transactions. For some businesses outdoor marketing via a gazebo can become a stepping stone to a much larger client pool. Adapt the gazebo structure as part of the presentation and in advertising and all sales promotions.

Marquees In Outdoor Marketing
Using marquees in outdoor marketing is a winning element for business promotion. Be aware that marquees are as much an outdoor marketing strategy as other types of promotions. Yet, marquees provide greater visibility in a more expedient manner. With marquees for outdoor marketing the key is consistency and focus. A marquee that reflects immediate business name recognition combined with consistent promotion can reap solid rewards for increasing the customer base. Focus marquees intently on the core of business using creative approaches to presentation. Marquees are an opportunity to embed company branding into local business communities.

Creative Outdoor Marketing
The rule of thumb for using outdoor marketing is to begin with an audit of the outdoor area where marketing will occur. Then, it's a matter of allowing your business to fill in the gaps in the business community. What better way to do that than with gazebos or marquees? Avoid business redundancies in the community by locating in a less congested area where outdoor marketing is non-existent. If one gazebo or marquee is successful, create linked gazebos and marquees for extended business. This is part of creative outdoor marketing.

Mobile Outdoor Marketing
If permanent locations are not possible, adapt a more mobile outdoor marketing plan. For instance, take outdoor marketing to the next level and gravitate toward business areas that are less saturated. Flea markets and open air auctions and markets are an ideal form of flexible, non-permanent outdoor marketing. Seek out other businesses with related goods or services that might benefit from a coordinated special event that focuses on your outdoor business. This is a business-to-business way of using outdoor marketing to best advantage for multiple related businesses.

The Highest Form of Competition
When businesses implement their outdoor marketing plans, an important part of the planning should give attention to competitors. Focus on the number of competitors who don't use outdoor marketing strategies. This will reveal a competitive edge for your business to install a gazebo or marquee that levels the playing field of competition.

All Season Outdoor Marketing
There various ways to build an all season outdoor market for your goods or services. It's a simple matter of innovation and flexibility in business operations that will increase client capture. The highlights of utilizing a gazebo or marquee should reflect excellence in creative innovations so outdoor marketing isn't affected by changes in seasons.

More Stories By Anne Lee

Anne Lee is a freelance technology journalist, a wife and a mother of two.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...