Click here to close now.


Related Topics: @CloudExpo, Microservices Expo, Cloud Security

@CloudExpo: Article

Big Data, Security & Cloud Computing Identified as IT Super Themes in 2012

CIOs to become major enablers of innovation for the business, playing a central role in operational & commercial strategy

"Big data" analytics, security and cloud computing will be three of the most significant drivers of technological change in 2012. The predictions for the coming year also include the growing impact of social networking platforms on enterprise collaboration strategies, convergence of selected software-as-a-service (SaaS) CRM and marketing services, and the consumerization of IT, which looks likely to accelerate the adoption of self-selected SaaS by line-of-business owners and the deployment of mobile device management solutions to support bring-your-own-device strategies.

The independent technology analyst  also expects the role of chief information officer (CIO) to continue evolving next year as it faces strong pressure to develop operational and investment models that embrace technology-led innovation from all functional units within the organization.

The adoption of new smart devices and sophisticated web services in the consumer market is accelerating, extending the gap between user expectations and the services being delivered by corporate IT. To minimise this disconnect the CIO will need to act as an enabler of innovation for the business, and this creates the opportunity to play a central role in both operational and commercial strategy.

With an increase in the number of employee-owned devices being used in the workplace, data security and best practice will remain a top concern for CIOs next year. Organizations will need to protect and secure corporate information, whilst also providing access to corporate data on self-provisioned devices. However, selecting the right mobile device management or mobile desktop virtualization solution must be accompanied by consideration of both country-specific employee data privacy and industry-specific compliance requirements.

We expect these overarching themes to be pivotal to the success of business strategy next year. Only businesses considering the opportunities that each trend presents, and the challenges that may exist, will ensure that they remain at the forefront of their respective industries.

Key Predictions for 2012
Cloud Computing: 2012 to be the year of PaaS

Organizations' approach to cloud will shift from a low-level infrastructure-as-a-service/cost-cutting discussion to a higher-level platform-as-a-service/SaaS discussion. Access to innovative mobile, social and collaborative apps underpinned by analytics and management reporting will drive adoption.

Big Data & Analytics: new data sources create transformation opportunities
Applying analytics to social media, machine-to-machine and location data will create new business opportunities and drive new investment in business intelligence and data warehousing infrastructure. However, only organisations using big data and analytics in a transformative way will realise substantial benefits. The advanced "social media command/control centre" will increase in appeal as more organisations engage directly with their markets and constituencies through the vehicle of social media, rather than via marketing services agencies, and look to measure the effectiveness of their investments in this channel.

Security: mobility multiplies the data leakage points
Going forward, organizations must learn to live in a state of compromise and should plan and act as though they have already been breached. The flip of the consumerisation of IT is that customer complaint will increasingly take the form a malicious attack on the corporate network. The use of employee-owned devices also will continue to grow the number of data leakage points for the enterprise. This will continue to drive both the need for more rigorous penetration testing and advanced MDM capabilities.

IT Consumerization: a source of contention in the workplace
The consumerization of corporate IT will create contention within the workplace as line-of-business owners confront the CIO, arguing that the corporate IT function is no longer able to satisfy the particular requirements of the department. "Personal computer" gives way to "personal cloud" as users consume mobile and web apps, making bring your own software (BYOS) more common than bring your own device (BYOD). Consumers will increasingly provide new sales channels for vendors to sell into the enterprise, so the role of the CIO has to change in order to deal with "proliferative innovation" - technological innovation driven from all parts of the organization.

Social Media: rapid growth in social enterprise platforms
The social networking market will not see any major disruption to its current growth trajectory in 2012, and Facebook will continue to drive the evolution of employee communications as organisations look to enterprise social networking software. However, as Facebook has turned its social networking service into a platform, there will be a growing focus on third-party application development for emerging social enterprise platforms such as Jive and Yammer. Ovum expects to see innovative new services pushed into the enterprise through this channel by new market entrants.

Mobility: tablets deployed as an enterprise tool
Mobile apps in both the commercial and public sectors will mature to become a lever for change and innovation in 2012. The debate over native apps vs. browser-based apps will continue to be driven by the growing exploitation of HTML5 and CSS5. The tablet computer will continue to see deployment by the enterprise for specific roles, particularly for customer-facing staff in service industries, as a tool to close the knowledge gap with customers who themselves are increasingly armed with product and price search services on their own smart devices.

More Stories By Tim Jennings

Tim Jennings is Ovum’s Chief Analyst for Enterprise IT and an Ovum Research Fellow. In this role, he is responsible for leading Ovum’s Enterprise IT research agenda, developing the product portfolio, and liaising with key clients. Tim is a regular speaker at both Ovum and external industry events, and his views on IT issues are frequently quoted in both trade and national press. Tim graduated from Aston University in 1983 with a BSc in Computer Science.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

Latest Stories
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives. In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes –...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
While testing is often ignored when it comes to DevOps - it could be the most important aspect of achieving true DevOps success. Without rethinking automated testing from the ground-up, the entire DevOps productivity gain cannot be realized. Large tech companies build their own rapid test automation that runs in minutes across functional, performance, security and other tests. In his session at DevOps Summit, Kevin Surace, CEO of Appvance, will discuss how we learn from these real-world succe...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
SYS-CON Events announced today that Agema Systems will exhibit at the 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Agema Systems is the leading provider of critical white-box rack solutions to data centers through the major integrators and value added distribution channels.
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text...