Welcome!

Blog Feed Post

Michigan State University Internet Professionals and Co-Authors Interview to be Aired on WJR Radio, Thursday, March 1 at 7:00 PM

Detroit, MI, February 16, 2012 --(PR.com)-- Michigan State University President Lou Anna K. Simon and Spartans Athletics Director Mark Hollis will be talking with Dr. Rick T. Cole and Derek Mehraban about the state and future of social media. The interview is scheduled to air on WJR, AM 760 at 7:00 p.m. on Thursday, March 1. Other dates include 88.9 FM the Impact on Friday, February 17, at 7:00 p.m in addition to 870 WKAR at 4:24 p.m. on Sunday, February 19. You can also listen to the MSU Spartan Podcast now.

Cole and Mehraban are the creator’s of Michigan State University’s New Media Driver’s License® course and resource guide. Dr. Richard T. Cole is a recognized expert in PR, which he calls "public relationships." He has owned a PR company and served as the press secretary and chief of staff to a Michigan governor. He also headed up communications and other functions for America's largest nonprofit health plan and was chief administrative officer of a nine-hospital system. He is currently a full professor of public relations at Michigan State University, East Lansing.

Accompanying Dr. Richard T. Cole is Ingenex Digital CEO Derek Mehraban, winner of the Crain’s 40 under 40 award and an individual who has enjoyed a successful career as a writer, strategist, salesman, and leader in the digital marketing space. A professional speaker and educator, Mehraban is co-author of the new book coming titled “The New Media Drivers License Resource Guide®” a comprehensive guide to digital marketing. Mehraban is an avid blogger and runs a 501(c)3 Marketing Education non-profit called LA2M.org. He lives in Ann Arbor with his wife Amy and two daughters Abby and Lucy.

Both professionals will be touching on the growing impact of social media today. The New Media Driver’s License® Guide is a valuable starting point in discussing the evolving world of social media. The new resource guide better equips individuals to build their personal brand through new media and position yourself for success; use digital marketing to help sell products or find new volunteers; start a new blog or develop content for blogs that already exist but are dead in the water; write digital public relations (PR) news releases; be a master of social media sites like Facebook, LinkedIn, Twitter and YouTube; build communities of interest with customers or other audiences; practice search engine optimization and search engine marketing; understand how Google and Yahoo search rankings have an impact on your business's bottom line, and prove it with Google Analytics. Whatever job title it may be, these skills will help any individual to go far in this new world of digital media.

The book itself was inspired by MSU’s trademarked New Media Driver’s License® Seminar series. The class, known as ADV420, has been a huge hit as an off-campus offering for MSU students as well as for students and “lifelong learners” from other campuses. It has been described as the most popular off-campus class at MSU. In-class full-day sessions of the class are offered on the Novi campus of Walsh College of Business and Accountancy.

Dr. Richard T. Cole, alongside Derek Mehraban, conceived the course while he was chairman of MSU’s Department of Advertising, PR, and Retailing. Derek currently serves as its principle instructor along with Michal Lorenc, who heads a division of Google Adwords headquartered in Ann Arbor. Both instructors use their involvement in the class to identify talent for internships and jobs in their companies, as well as referring students to other social media, online PR and digital marketing employers. The course was designed as a means of equipping public relations and advertising students with the ability to become effective drivers in a wide variety of social networks, and in using selected media tools and online technology for business and social causes.

###

Contact Information:
Ingenex Digital Marketing
Derek Mehraban
734.272.4698
Contact via Email
http://ingenexdigital.com

Click here to read the full story: Michigan State University Internet Professionals and Co-Authors Interview to be Aired on WJR Radio, Thursday, March 1 at 7:00 PM

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

Latest Stories
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...