Welcome!

News Feed Item

Fashion House H&M Selects MarkMonitor to Combat Online Counterfeit and Gray Market Sales

Fashion House H&M Selects MarkMonitor to Combat Online Counterfeit and Gray Market Sales

SAN FRANCISCO and LONDON, May 8 /PRNewswire/ --

- Auction Monitoring Solution Uncovers Identities of Unlicensed Sellers and Empowers H&M's Global Security Team to Shut Down Illegal Auction Listings

MarkMonitor(R), the leader in online corporate identity protection, today announced that H&M Hennes & Mauritz AB (H&M, Stockholm exchange: HMB.ST) has selected MarkMonitor's Auction Monitoring(TM) solution to help identify and eliminate online counterfeit and gray market sales of its fashion lines on illegal Internet auction listings. A key component of MarkMonitor's integrated identity protection suite of solutions, Auction Monitoring addresses escalating concerns over loss of revenue and brand erosion due to unauthorized product sales and illegal merchandising via Internet auction sites. As a global company committed to building its brand equity on a long-term basis, H&M's adoption of MarkMonitor's solution significantly strengthens its capability to combat online counterfeit and gray market diversion in the highly competitive, global fashion industry.

Founded in 1947, H&M is a global firm committed to providing high fashion and top quality at the best price and offers a wide range of well-known and highly sought after brands. Operating in 22 countries, with more than a thousand stores, H&M's brand name is synonymous with well-known, stylish, highly popular fashion. As a leader in the fashion industry, H&M has collaborated with influential fashion designers like Stella McCartney and Karl Lagerfeld, propelling the retailer to greater popularity. To manage the growing threat of counterfeit and gray market goods, H&M sought a solution that would enable the company to gain global visibility into illegal online activities and facilitate rapid reporting of fraudsters' identities worldwide.

"We suspected that our products were being sold illegally online and have not had the tools to track down and identify the perpetrators until we used Auction Monitoring," said Bjorn Norberg, General Counsel at H&M. "With MarkMonitor's solution, we can automate and more efficiently uncover the profile of those responsible and take immediate action to shut down their illegal auction listings. MarkMonitor will help us to better utilize internal resources by effectively scaling a previously time-consuming process, enhance the overall security of the company with in-depth monitoring of online fraud activities, and minimize revenue losses from counterfeit and gray market goods, so we can continue to provide quality fashion at the affordable prices that we are known for."

MarkMonitor's Auction Monitoring provides companies with insight into how their products are sold online and by whom, including location, profile and identity. The solution identifies and prioritizes abuses, sends email alerts for suspicious online auctions, and enables automated responses that allow for swift action to close down the illegal listings. Auction Monitoring is part of a comprehensive online corporate identity management solution, which includes domain management, brand protection, fraud prevention and enables corporations to protect their brands and consumers from a range of corporate identity-based threats including counterfeit goods, gray market sales, fraud, phishing, and trademark infringement.

"Online auction sites, where the identity of the seller and authenticity of the product are unknown to the buyer, provide counterfeiters with a virtual channel for distributing their goods. MarkMonitor's automated system for finding and prioritizing illegal online selling activity takes the guess work out of tracking down suspect counterfeit listings and empowers companies to take action to protect their revenues and customers," said Mark Shull, CEO of MarkMonitor. "The unauthorized sale of goods via online auctions impedes e-commerce success and growth, and it's our goal to help companies protect themselves and their customers against these types of online threats and losses."

About H&M

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the O-list of the Stockholm Stock Exchange and has approximately 1,200 stores in 22 countries. H&M has more than 50,000 employees and achieved sales including VAT in 2005 of SEK 71,886 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers. For more information, visit www.hm.com.

About MarkMonitor

MarkMonitor is the global leader in delivering comprehensive online corporate identity protection services, Making the Internet Safe for Business(TM). MarkMonitor's integrated Brand and Fraud Protection(TM) platform provides full life-cycle management, including its Early Warning System(TM), as well as real-time detection, and investigation and response, to a wide and growing list of identity-based online security problems faced by corporations today. These solutions are enabled by a comprehensive brand and fraud intelligence network that monitors for inappropriate or fraudulent use of a corporate name or identity anywhere in the Internet, including web sites, search engines, major email systems, domain name systems, registries, message boards, blogs, chat rooms, and auctions. For more information, visit www.markmonitor.com.

Web site: http://www.hm.com http://www.markmonitor.com

MarkMonitor

Erick Mott of MarkMonitor, +1-415-278-8412, or [email protected]; or Alice Khounta of Antenna Group, +1-415-977-1916, or [email protected], for MarkMonitor

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...