Welcome!

News Feed Item

Goodmail Systems Announces 15 Top Email Service Providers Among Company's First Business Partners

Nearly 70% of Leading Full-Service ESPs Signed on to Send CertifiedEmail

MT. VIEW, Calif., May 8 /PRNewswire/ -- Goodmail Systems, Inc. today announced that it has completed reseller agreements for its CertifiedEmail service with 15 leading Email Service Providers (ESPs), including nine of the 13 leading full- and collaborative-service ESPs according to JupiterResearch's 2005 E-Mail Service Provider Market Guide.

CertifiedEmail is Goodmail's solution for creating a class of trusted email, offered only to accredited senders having the best email practices, who, working with these Goodmail business partners, will have their messages delivered with a unique trust icon indicating the authenticity of each individual message. CertifiedEmail provides a level of security against phishing and email-based fraud, while also providing corporate senders a means of protecting the integrity of their brands. Consumers receiving CertifiedEmail can feel safer in acting on these received messages, while senders can achieve higher delivery and open rates.

The ESPs that have signed up to offer CertifiedEmail to their corporate customers include BlueStreak, Acxiom Digital, e-Dialog, Epsilon Interactive, ExactTarget, Exmplar, Harte-Hanks Postfuture, Premiere Global Services, Responsys, Silverpop, SmartDM, TailoredMail, Yesmail, Whatcounts, and Zustek.

"We are honored to partner with so many leading ESPs and look forward to working with them to deliver the benefits of CertifiedEmail to their corporate clients and to consumers," said John Ouren, senior vice president of sales and business development for Goodmail Systems. "Because these ESP partners have the necessary sending infrastructure, they are able to deliver the per-message authentication capabilities that CertifiedEmail offers, providing corporate volume senders the means to eliminate the risk of fraud while improving deliverability, message integrity, and the overall effectiveness of email communications."

In addition to overt fraud and attempts to phish legitimate corporate brands, one of the challenges volume senders have faced is the inevitable degradation of email communications. Since images and links in messages can often hide malevolent exploits to steal consumers' identities, many Internet Service Providers (ISPs) and other email box providers have implemented automatic disabling of those links and images. With CertifiedEmail, however, since the senders are accredited and individual messages are authenticated, participating ISPs automatically enable links and images in volume email.

ESPs are companies that provide email delivery services for corporations seeking to provide optimal delivery service to its customers, and provide a channel for delivering e-mail based newsletters, transaction messages, and other forms of volume email.

While the market for CertifiedEmail could include all volume senders of promotional messages, newsletters, and transactional messages who seek improved deliverability, message integrity, and trustworthiness, certain types of early adopters seem to be gravitating toward the Goodmail service from the financial, retail, media, and nonprofit sectors.

The CertifiedEmail system consists of two components. First, an accreditation and reputation monitoring service validates that senders are legitimate corporations managing the best opt-in e-mail practices with the lowest consumer complaint rates. This ensures that only trustworthy corporations with reputable brands can use CertifiedEmail. Second, approved senders have their messages individually stamped with a unique cryptographically secure token that ensures consumers these messages are indeed from the represented sender.

"The Global 2000 companies we work with rely on email to present their brands to their customers," said Kevin H. Johnson, president of Acxiom Digital. "The CertifiedEmail service protects brand integrity both by presenting messages as designed and by providing a level of trust in message authenticity. At Acxiom Digital, we are committed to providing our clients industry-leading email delivery and are happy to add CertifiedEmail to our suite of deliverability solutions."

"Creating a trusted class of email is clearly in the industry's best interest, and the Goodmail solution certainly presents a testable proposition," said John Rizzi, president and CEO of e-Dialog. "We are pleased to present CertifiedEmail as a deliverability option to our clients, and the economics appear sound for companies that send high value e-mail or absolutely require delivery to the inbox. Careful testing and analysis will quickly tell us if the added benefits outweigh the added cost and deliver higher ROI for our clients."

"Goodmail offers a unique solution to the market," said Chip House, vice president of privacy and deliverability for ExactTarget. "Through its accreditation and reputation monitoring, CertifiedEmail ensures sender accountability, creating more differentiation for legitimate emailers. Success in email can be achieved only be respecting your subscribers' wishes and sending relevant, engaging content. CertifiedEmail is a new class of email that helps email recipients receive and locate the messages they really want."

"Reputation is the next wave in e-mail marketing," said Richard Merrick, managing director, Harte-Hanks Postfuture. "As marketing has become customer-centric, it also has become more of a dialogue. Customer engagement is based on trust. Being able to offer Goodmail's CertifiedEmail to our clients provides one method for helping consumers recognize authenticated, trusted email messages."

"With phishing and pharming attacks eroding online consumer confidence, certification is one of the steps that legitimate marketers can take to build trust and reach their intended audience," said Tricia Robinson, vice president, marketing and strategy, Premiere Global Services, Marketing Automation. "Premiere Marketing Automation's Deliverability Services currently combine delivery best practices and e-marketing solutions, incorporating Goodmail's CertifiedEmail solution to our suite of services adds to the overall value our clients have come to expect."

"We have a number of large financial and retail customers who are committed to testing the CertifiedEmail service and several other clients looking at the program now," said Heather Palmer Goff, director of ISP relations and deliverability for Responsys. "The Goodmail program appeals to our customers because of the unique trust icon that differentiates CertifiedEmail from regular email messages. In addition, our clients like the concept of a 'delivery confirmation' from the ISP that the message was delivered at the server level."

"CertifiedEmail technology provides an entirely new approach to the growing problem of phishing and deliverability in email," said Bill Nussey, CEO of Silverpop. "We are very happy to be able to offer our clients this additional method to certify trusted email communications."

"GoodMail's CertifiedEmail simply makes good business sense for our clients, who are already adamant about sending highly targeted, relevant and 'wanted' email - yet can't afford to have email go undelivered," said Matt Highsmith, CEO of TailoredMail. "The ROI for guaranteed delivery and a differentiating presence in the inbox via CertifiedEmail is substantial. Our clients use TailoredMail to deliver paid subscription content, highly targeted notifications and alerts, and dripped sequential content that 'tells a story.' Any interruption in delivery for these programs reduces their effectiveness, subscriber satisfaction, and ultimately brand loyalty. We have several clients anxious to use the service."

"Goodmail is the next generation in email deliverability and we're looking forward to testing the model with key customers. The CertifiedEmail service will ensure that consumers receive timely and authentic communications that are intended expressly for them. That kind of certainty is important to not only our partners, but everyone," said David Geller, president and CEO of WhatCounts.

"We are happy to support this legitimate industry solution for trusted email deliverability," said David Fowler, senior director of deliverability and privacy services for Yesmail. "The Global 2000 brands we work with require a trusted channel of communications with their customers."

"Protecting the legitimacy of email communications from fraud is one of the most serious challenges facing volume emails today," said Ajay Shah, president of Zustek Corporation. "Services like Goodmail's can help restore a level of trust to consumers who want to be able to use the email channel to its fullest potential."

About Goodmail Systems

Goodmail created the CertifiedEmail service, the highest standard in email certification, to provide a safe and reliable class of email for the benefit of consumers, legitimate senders and mailbox providers. The Goodmail CertifiedEmail service offers a new class of email that will help shield consumers from fraud and phishing. Goodmail's executives are respected and trusted by key thought leaders in the industry and have become a major voice in the dialog on solving the vexing problems that affect the email ecosystem.

Goodmail Systems, Inc.

CONTACT: Karen Hopp, +1-212-798-1443, [email protected], for
Goodmail Systems

Web site: http://www.goodmailsystems.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...