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Catalog Spree Planting 25,000 Trees for 25,000 Downloads to Aid Reforestation Efforts

Catalog Spree, the highest-rated catalog shopping app for the iPad®, today announces a new partnership with the Arbor Day Foundation to raise awareness around catalog consumption in the U.S. and its impact on the environment. In honor of Earth Month, Catalog Spree will plant one tree for every download of the app during the month of April – up to 25,000 trees – to help the Arbor Day Foundation reforest Pike National Forest in Colorado.

Approximately 53 million trees are cut down annually to produce the 3.6 million tons of paper required for the 19 billion catalogs mailed in the U.S. each year (source: catalogchoice.org). For consumers, tablets offer a way to enjoy sustainable and immediate access to digital catalogs. For retailers, there’s an economic incentive to going green as digital catalogs save costs related to paper, printing and postage.

“Both Catalog Spree and the Arbor Day Foundation are committed to saving trees and promoting reforestation through responsible consumer behavior. Our partnership and the 25,000 trees initiative is a natural fit for everyone involved,” said Joaquin Ruiz, CEO of Catalog Spree. “Downloading our top-rated free shopping app in April is an easy way for consumers to help plant a tree and start living a greener lifestyle by browsing catalogs on their iPads.”

“Catalog Spree is already saving trees by offering its innovative catalog app in place of the traditional printed material,” said Dan Lambe, Vice President of Programs for the Arbor Day Foundation. “We’re glad to be working with them on going a step further by planting a new tree for every catalog app downloaded.”

Catalog Spree’s iPad app allows you to browse, discover and engage with the touch of a finger and now boasts more than 200 catalogs, including Neiman Marcus, Sears, jcpenney, Lowe’s, Merrell, American Girl, and Hanna Andersson, with many more added every day.

With more consumers making lifestyle changes to go greener and save money, Catalog Spree is the leader in providing a more social, addictive, eco-friendly and fun way to shop. Through the partnership with Arbor Day, Catalog Spree joins other groups that are making a difference in the recovery of Pike National Forest, a diverse landscape where planting of more than 140,000 ponderosa pine and Douglas fir trees will begin this year.

In June 2002, the Hayman fire burned approximately 137,000 acres – the largest fire in Colorado’s history. In moderate and high intensity burn areas, 100% of the trees were lost – and, along with them, future seed sources for natural regeneration. To learn more about the reforestation of Pike National Forest, please visit: http://www.arborday.org/replanting/forestsinneed.cfm?forest=Pike.

For more details on the Earth Month campaign and to help save trees, visit http://www.catalogspree.com/green. To get Catalog Spree on your iPad, please visit http://catalogspree.com or download directly from Apple’s App Store (http://itunes.apple.com/us/app/catalog-spree/id428274984?mt=8).

ABOUT CATALOG SPREE:

Catalog Spree is the highest rated catalog shopping app for the iPad®. Catalog Spree allows you to discover, share, and buy with the touch of a finger. People want a catalog app experience that’s fun and easy -- and saves trees. Catalog Spree is a sexy, addictive, eco-friendly way to shop and get daily deals from our trusted catalog partners. Padopolis is a privately held company based in Los Altos, California. For more information visit www.CatalogSpree.com.

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