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HiveFire Appoints Bivha Singh to Vice President of Product Management

Proven Technology Start-Up Leader to Oversee Product Roadmap for Curata

CAMBRIDGE, MA -- (Marketwire) -- 04/24/12 -- Online content marketing technology company HiveFire, Inc., makers of the leading content curation technology solution for marketers, Curata, today announced it has named Bivha Singh to the position of vice president of product management. In this newly created role, Singh is responsible for Curata's product roadmap, launch, pricing and definition. She will report directly to CEO Pawan Deshpande.

Singh brings more than 15 years of experience in product management and engineering to HiveFire, including notable product definition and delivery work for successful early and mid-stage startups including Endeca and Brightcove. During her time at Brightcove, Singh institutionalized and executed the product management discipline and also collaborated closely with engineering, marketing and partners to define Brightcove's platforms in the U.S. and Japan. Prior to that, she served as senior product manager at Endeca, where she oversaw three major product launches and also spent four years working on content delivery systems at lnktomi Corporation, which was acquired by Webspective, Inc. in 1999.

"I am excited to join HiveFire to help carve out the future of Curata," said Singh. "The team is passionate and smart, the market is growing rapidly, and the technology is powerful. I'm confident my expertise will ensure the company delivers on the true promise of a robust content curation platform that addresses the market's evolving needs."

She joins the company from Xtrac, a Fidelity Investments company providing Business Process Management (BPM) software and solutions to the financial services and telecom industries, where she served as director of product management for BPM suite. Singh has also held positions with Umbersystems, Upromise, Inc. and Progress Software. She earned her bachelor's degree from the University of Massachusetts and a Master of Science in Engineering from Northeastern University.

"Bivha's passion, focus and proven skills make her an ideal candidate to oversee the future definition of Curata," said Deshpande. "She knows how a company on-the-rise operates, is knowledgeable in our market and has the engineering prowess to really dig into the technology. She's a great addition to our talented team and I look forward to working with her."

About HiveFire, Inc.
HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.Curata.com.

Agency Contact:
Katelyn Henry
Version 2.0 Communications
617-426-2222
Email Contact

HiveFire Contact:
Jessie Zubatkin
Senior Marketing Manager
617-500-0199
Email Contact

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