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Athene Leverages iPipeline CRM to Manage Multiple Channels and Boost Sales

iPipeline®, the leader in on-demand marketing, selling and processing solutions for the nation’s top insurance carriers, distributors and producers, today announced that Athene Annuity & Life Assurance has selected iPipeline CRM as its sales channel management platform.

The solution will automate pre-issue suitability reviews for annuity products, provide tracking and reporting on wholesaler and producer sales activity, and deliver insight into team performance. It will be hosted on iPipeline’s cloud and made accessible via a Web browser. Athene is the 2012 Winner of iPipeline’s Visionary Award for their integrated, Web-based advisor portal.

“Athene Annuity understands the extent to which innovative technology can drive competitive advantage in the annuity market place,” said Tim Wallace, CEO, iPipeline. “iPipeline CRM will provide new insight into sales channel performance and allow Athene to weigh the effectiveness of their sales activities and production goals based on customer analytics. The ability to automate pre-issue suitability reviews and receive actionable information via customizable dashboards delivers a unique speed-to-issue advantage. Business is moving at unprecedented speed. iPipeline CRM enables carriers like Athene Annuity to rapidly react to the market and manage the needs of their channel partners, boosting sales production.”

“Our CRM requirements list is extensive. We need a client management solution that integrates with our back-office systems and illustrations, delivers visibility into producer and production data, and streamlines pre-issue suitability reviews based on the NAIC Suitability in Annuity Transactions model,” said Chris Grady, Head of Retail for Athene. “iPipeline CRM also makes it easy to create forms and workflows, embed business rules, generate robust reporting, and share files among New Business Group users. Athene partners with innovative solutions providers who can positively impact our bottom line. iPipeline’s high on the list.”

To learn how you can implement iPipeline’s solutions to support the marketing, selling and processing of annuity and life products, contact [email protected] or call 1-800-758-0824, option 2. View iPipeline’s new Voice of the Customer videos today.

About Athene Annuity

A subsidiary of Bermuda-based Athene Holding Ltd., Athene Annuity & Life Assurance Company provides income solutions that help Americans prepare for retirement. For over a century, Athene Annuity has earned the trust of its policyholders through financial stability, integrity and service. Its main administrative office is in Greenville, S.C. For more, please visit

About Athene Holding Ltd.

Athene and its companies manage net investment spread businesses with over $10 billion in assets under management. The companies fund themselves through reinsurance transactions, retail sales of fixed annuities, and sales of institutional funding agreements. Athene primarily invests in a diversified portfolio of highly-rated, liquid, fixed income securities. The principal Athene companies include Athene Annuity & Life Assurance Company, a Delaware-domiciled stock life insurance company focused on retail fixed annuity sales and reinsurance, Athene Life Re Ltd., a Bermuda-based reinsurer focused on the retirement services market, and Athene Life Insurance Company, an Indiana-domiciled stock life insurance company focused on the institutional funding agreement market.

Athene’s founders are James R. Belardi, CEO of Athene Holding Ltd. and Athene Annuity, and Chip Gillis, CEO of Athene Life Re and its majority shareholder is an affiliate of Apollo Global Management, LLC. Belardi previously served as President of SunAmerica Life Insurance Company and Executive Vice President and Chief Investment Officer of AIG Retirement Services. Gillis previously served as the former head of Bear Stearns’ Insurance Solutions. Further information about our companies can be found at

About iPipeline

iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, and producers automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating approximately 120 carriers, 1,200 distributors, and 400,000 financial professionals and advisors in a single, Web-based environment -- the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, Milwaukee, Salt Lake City, the United Kingdom, and Vancouver. Visit us at

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