Welcome!

News Feed Item

Fitbug Introduces ’Fitbug Air’, the World’s First Bluetooth 4 Fitbug Activity Tracker, from $29.99, the Revolutionary Way to Achieve Personal Health and Wellness Goals

Fitbug, the world’s premier online health and wellness coach, is excited to announce the launch of ‘Fitbug Air’, a revolutionary low-energy Bluetooth version of the original, industry-leading device (affectionately known as ‘the Bug’) that makes it easy and affordable for anyone to achieve their personal health goals, starting from just $29.99.

‘Fitbug Air’ offers seamless, wireless connectivity to the latest generation of mobile devices, from smartphones like the Apple iPhone 4s and the new iPhone 5, to the new iPad and iPod touch, and other tablets and desktops that are Bluetooth Smart Ready. Connectivity to other leading devices such as the Samsung Galaxy S III, will follow shortly.

Fitbug Air automatically syncs users’ activity achievements from anywhere at anytime, giving users the ability to track their progress and receive feedback and motivational support from Fitbug, when it’s needed most. Imagine getting a message from Fitbug when you get to work congratulating you on your walk to the office, or a reminder to motivate you to go out for a quick walk at lunch time, to ensure you stay on track to hit your daily Fitbug target.

Fitbug Air gives users the choice of three wireless modes:

(1) Push: Syncing on demand at the press of a button,

(2) Beacon: Fitbug Air automatically syncs at regular intervals throughout the day,

(3) Stream: Enable the Air to ‘talk’ to your smartphone in real time, allowing you to view your progress as you walk. Streaming enables a unique ‘Walking Zone’ feature that lets users see their walking speed and optimize their pace on-the-go, to help achieve the best health benefits.

These options provide unprecedented control and flexibility and ensure that Fitbug can help keep its users firmly on track to achieve their goals.

“With the launch of the Fitbug Air we want to make it easier for customers to lead a healthier life,” said Paul Landau, founder and Chief Executive Officer of Fitbug. “The ‘Low Energy’ technology of the new Fitbug Air means months of continuous usage, eliminating the annoyance of regular recharging. The smartphone connectivity means no more cables or receivers and no more being tied to a PC. At a price that is typically around half that of other devices, Fitbug also offers the option to purchase with a flexible pay monthly option, but without being locked in to a contract.”

Fitbug offers the Air and a full 12 months of access to the premium personalized health and wellness coaching services for either an upfront plan of just $64.99, or for a lower up-front cost and total flexibility, users can purchase the Fitbug Air with the ‘Flexi Plan’. For only $29.99, plus only $3.99 per month, members will receive their Air plus access to Fitbug’s online coaching services (no contracts or tie-ins). All Fitbug services are included - there are no additional upgrade costs. With personalized weekly targets, meal plans, online communities and support, weekly newsletters, and even a free replacement battery and Fitbug screwdriver included, the Fitbug Air truly is the best value among online activity tracking and device programs. The new Fitbug Air comes in three colors — cool grey, hot pink, and plum purple.

Using a highly accurate 3-axis accelerometer, the Fitbug Air records every step taken, calorie burned, distance covered, and more. It uses that information to create personalized daily activity and healthy eating targets. The service adapts dynamically based on a user’s activity and nutrition progress, so that members can gradually build realistic changes into their lives. Fitbug also encourages users to hit “aerobic step” targets, which are activities that are more than 10 minutes in duration. The goal is to help users improve the quality of their daily steps, in addition to accruing more steps, over time, each day.

“Fitbug motivates people to take the small steps they need to improve their health and wellness.” said Landau. “Since 2005, we have successfully helped people across the globe improve their daily routines, simply by encouraging them to walk a little more and eat a little healthier. The improvement in the health of our Fitbug members has exceeded even our expectations, and we look forward to helping new members achieve great results using the groundbreaking Fitbug Air.”

The Fitbug Air is estimated to be available during October but can be preordered online now at www.fitbug.com. The company also has a variety of options for those consumers who don’t have a Bluetooth 4.0-enabled device, including the original industry leading USB devices.

About Fitbug

Fitbug is a leading provider of online health and well-being services to help individuals to improve their lifestyles by making realistic changes to their daily routine. It combines activity tracking devices, which upload to fitbug.com to provide an understanding of each user's daily activity achievements, with web technology which provides users with personalized weekly activity and nutrition targets, feedback, advice and encouragement.

Key market sectors include consumers, health plans, rewards providers and workplace health programs. Increasingly, Fitbug’s platform acts as the driving force behind third-party services such as white-label sites, activity-driven games and challenge microsites and rewards programs.

The Fitbug business was founded in 2004 by Paul Landau, CEO, and Launched the first version of Fitbug.com in January 2005. The company has offices in London and in Chicago.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...