Welcome!

News Feed Item

Fitbug Introduces ’Fitbug Air’, the World’s First Bluetooth 4 Fitbug Activity Tracker, from $29.99, the Revolutionary Way to Achieve Personal Health and Wellness Goals

Fitbug, the world’s premier online health and wellness coach, is excited to announce the launch of ‘Fitbug Air’, a revolutionary low-energy Bluetooth version of the original, industry-leading device (affectionately known as ‘the Bug’) that makes it easy and affordable for anyone to achieve their personal health goals, starting from just $29.99.

‘Fitbug Air’ offers seamless, wireless connectivity to the latest generation of mobile devices, from smartphones like the Apple iPhone 4s and the new iPhone 5, to the new iPad and iPod touch, and other tablets and desktops that are Bluetooth Smart Ready. Connectivity to other leading devices such as the Samsung Galaxy S III, will follow shortly.

Fitbug Air automatically syncs users’ activity achievements from anywhere at anytime, giving users the ability to track their progress and receive feedback and motivational support from Fitbug, when it’s needed most. Imagine getting a message from Fitbug when you get to work congratulating you on your walk to the office, or a reminder to motivate you to go out for a quick walk at lunch time, to ensure you stay on track to hit your daily Fitbug target.

Fitbug Air gives users the choice of three wireless modes:

(1) Push: Syncing on demand at the press of a button,

(2) Beacon: Fitbug Air automatically syncs at regular intervals throughout the day,

(3) Stream: Enable the Air to ‘talk’ to your smartphone in real time, allowing you to view your progress as you walk. Streaming enables a unique ‘Walking Zone’ feature that lets users see their walking speed and optimize their pace on-the-go, to help achieve the best health benefits.

These options provide unprecedented control and flexibility and ensure that Fitbug can help keep its users firmly on track to achieve their goals.

“With the launch of the Fitbug Air we want to make it easier for customers to lead a healthier life,” said Paul Landau, founder and Chief Executive Officer of Fitbug. “The ‘Low Energy’ technology of the new Fitbug Air means months of continuous usage, eliminating the annoyance of regular recharging. The smartphone connectivity means no more cables or receivers and no more being tied to a PC. At a price that is typically around half that of other devices, Fitbug also offers the option to purchase with a flexible pay monthly option, but without being locked in to a contract.”

Fitbug offers the Air and a full 12 months of access to the premium personalized health and wellness coaching services for either an upfront plan of just $64.99, or for a lower up-front cost and total flexibility, users can purchase the Fitbug Air with the ‘Flexi Plan’. For only $29.99, plus only $3.99 per month, members will receive their Air plus access to Fitbug’s online coaching services (no contracts or tie-ins). All Fitbug services are included - there are no additional upgrade costs. With personalized weekly targets, meal plans, online communities and support, weekly newsletters, and even a free replacement battery and Fitbug screwdriver included, the Fitbug Air truly is the best value among online activity tracking and device programs. The new Fitbug Air comes in three colors — cool grey, hot pink, and plum purple.

Using a highly accurate 3-axis accelerometer, the Fitbug Air records every step taken, calorie burned, distance covered, and more. It uses that information to create personalized daily activity and healthy eating targets. The service adapts dynamically based on a user’s activity and nutrition progress, so that members can gradually build realistic changes into their lives. Fitbug also encourages users to hit “aerobic step” targets, which are activities that are more than 10 minutes in duration. The goal is to help users improve the quality of their daily steps, in addition to accruing more steps, over time, each day.

“Fitbug motivates people to take the small steps they need to improve their health and wellness.” said Landau. “Since 2005, we have successfully helped people across the globe improve their daily routines, simply by encouraging them to walk a little more and eat a little healthier. The improvement in the health of our Fitbug members has exceeded even our expectations, and we look forward to helping new members achieve great results using the groundbreaking Fitbug Air.”

The Fitbug Air is estimated to be available during October but can be preordered online now at www.fitbug.com. The company also has a variety of options for those consumers who don’t have a Bluetooth 4.0-enabled device, including the original industry leading USB devices.

About Fitbug

Fitbug is a leading provider of online health and well-being services to help individuals to improve their lifestyles by making realistic changes to their daily routine. It combines activity tracking devices, which upload to fitbug.com to provide an understanding of each user's daily activity achievements, with web technology which provides users with personalized weekly activity and nutrition targets, feedback, advice and encouragement.

Key market sectors include consumers, health plans, rewards providers and workplace health programs. Increasingly, Fitbug’s platform acts as the driving force behind third-party services such as white-label sites, activity-driven games and challenge microsites and rewards programs.

The Fitbug business was founded in 2004 by Paul Landau, CEO, and Launched the first version of Fitbug.com in January 2005. The company has offices in London and in Chicago.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...