Welcome!

News Feed Item

The Magic of FURBY Returns as Hasbro Unleashes an Unpredictable Furry Creature with “A MIND OF ITS OWN”

Almost 15 years after its debut, the iconic FURBY creature from Hasbro, Inc. (NASDAQ: HAS) returns this fall with a “MIND OF ITS OWN” and advanced technology that gives each FURBY an unpredictable nature that will continue to delight and surprise children and fans of all ages.

Almost 15 years after its debut, Hasbro, Inc. reintroduces the magic of FURBY creature as an animate ...

Almost 15 years after its debut, Hasbro, Inc. reintroduces the magic of FURBY creature as an animated friend with advanced technology. Emotional and unpredictable, FURBY expresses its mood through animations in its LCD eyes. The iconic toy is currently available at most major toy retailers nationwide. (Photo: Business Wire)

Already named to hot lists for holiday 2012, the quirky FURBY creature first appeared in 1998, becoming the must-have toy of that holiday season and sparking a collector craze around the world, solidifying its place in pop culture history. Now FURBY, a toy industry icon, returns with advanced technology that delivers a uniquely interactive play experience and introduces this unforgettable character to a whole new generation.

Using a sophisticated blend of robotic engineering and digital programming, Hasbro brings to life an interactive companion that appears to develop one of several personalities based on how it’s treated. Sound recognition technology and touch sensors allow FURBY to experience stimuli from its owner and its environment – feed it, speak to it, tickle it or play music for it – the personality of each FURBY is shaped by these experiences. Play nicely with FURBY and it may develop a sweet personality or pull, shake, and turn FURBY upside down and a mischievous demeanor may evolve.

Emotional and unpredictable, FURBY expresses its mood through animations in its LCD eyes. Tickle FURBY and hearts may appear in its eyes; feed it a hot pepper and you may see fire in FURBY’s eyes. The FURBY creature also communicates through silly phrases, first spoken only in its “native” language, FURBISH. As part of its changing nature, the more a child plays with FURBY, the more English FURBY will start speaking. Each FURBY can also recognize another FURBY; place two side-by-side and they will interact, including dancing together to the same tune or having a conversation.

“We’ve reinvented FURBY with advanced technology that brings a whole new way to play to kids. The personality of each FURBY appears to evolve by the way children play with it, and every unpredictable action and reaction helps make each FURBY seem unique,” said Samantha Lomow, Senior Vice President, New Brand Franchises and Global Brand Leader. “The magic starts the minute FURBY’s eyes light up, and kids – as well as many adults – will have fun anticipating just what FURBY will do next.”

“After a sleek technology upgrade, classic FURBY fun has been enhanced to offer a more interactive and engaging FURBY experience than ever before,” said toy and children’s lifestyle expert Chris Byrne, also known as The Toy Guy®. “Children will be continually amazed and entertained as they nurture FURBY and watch its personality change.”

Owners can enhance their FURBY experience by downloading the free FURBY app, available on iPad, iPhone or iPod touch device at launch and coming to Android devices later this year. Using the app, owners can “feed” their FURBY, and access both a FURBISH to English dictionary, and FURBISH to English translator.

At launch Hasbro will herald the arrival of FURBY with an extensive social media program that allows fans to connect with the brand across numerous online platforms including Facebook, Twitter and Pinterest. For additional interactive FURBY fun, kids can log onto Furby.com to discover FURBY videos, design a virtual FURBY, learn FURBISH and more.

A wide range of licensees will bring FURBY branded products to market across a variety of consumer product categories, including FURBY apparel, accessories, stationery, gift items and other licensed lifestyle products. Fans can also find pint-sized accessories for their FURBY, including chairs, carriers, and more.

The FURBY creature’s return will continue to be celebrated around the world, as FURBY will be available in more than 15 countries globally, including China, Japan, Canada, the United Kingdom and Australia.

Six vibrant FURBY colors will be available at launch, with four additional shades introduced by the end of the year. The FURBY creature, for ages 6 years and up, will retail for approximately $59.99 and will be available at most major toy retailers nationwide and on HasbroToyShop.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies.” Learn more at www.hasbro.com

© 2012 Hasbro, Inc. All Rights Reserved.

HAS-PR

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50410412&lang=en

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...