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Freemans Grattan Moves to Callcredit

LEEDS, UNITED KINGDOM -- (Marketwire) -- 09/19/12 -- Freemans Grattan Holdings have signed up to use credit checking and behavioural data solutions from Callcredit Information Group in order to gain greater insight into prospective and existing credit account customers.

The company, which operates under e-commerce brands including freemans.com, grattan.co.uk and lookagain.co.uk, has worked with Callcredit and DecisionMetrics to develop an automated scorecard system for credit-checking new customers applying for credit accounts. It will provide information on the individual's existing credit commitments, including details of payment patterns and debts, to allow Freemans Grattan to make accurate and responsible decisions, while ensuring that the optimum number of applicants is accepted.

In addition, the company will use Callcredit's monthly behavioural data service to identify and manage levels of risk and over-indebtedness among their existing customer base. By assessing customers in this way, Freemans Grattan will be able to identify those who may run the risk of getting into financial difficulties, and then develop individual approaches for each customer type.

Callcredit's behavioural data solution provides batch summaries of customer credit files for use with scoring and decisioning software. It includes information from public and electoral roll records, and uses unique time-series credit data to rank-order consumers according to their credit risk.

Alan Milne, Credit and Financial Services Director at Freemans Grattan, said: "By working with Callcredit, we will be able to enhance and streamline our application process, to ensure that we can accept as many applications as possible while maintaining our responsible approach to new credit accounts.

"In addition, Callcredit's behavioural data solution will help to improve the way we manage our existing customer accounts and ensure that we can address at an early stage any customers who may be struggling to meet their credit commitments."

Sue Woods, Head of Business Development at Callcredit Information Group, said: "We're delighted to be able to work with Freemans Grattan Holdings to deliver improved insight into both new and existing customer base. The range of data sets that we can provide will help them make informed and responsible decisions regarding the level of credit provided, ensuring that their customers are not over-stretched financially, which is of paramount importance in today's financial climate."

About Callcredit Information Group - www.callcredit.co.uk

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660
[email protected]

Callcredit Information Group
Lucy Smith
Press Officer
0113 388 4300 or Mobile: 0786 739 5104
[email protected]

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