Click here to close now.




















Welcome!

News Feed Item

Samuel Adams Attempts To Set World-Record For Largest Beer Stein Hoist

Craft Beer Lovers to Stein Hoist with Samuel Adams Founder and Brewer Jim Koch and Become Part of Beer's 1,000-Plus Year History

BOSTON, Sept. 20, 2012 /PRNewswire/ -- For those who can't make it to Munich this year, Samuel Adams is bringing the Oktoberfest celebration to the states – in bars and homes across the country. Back by popular demand, our annual Samuel Adams® National Stein Hoisting Competition is in full swing. And this year, in addition to serving up Samuel Adams OctoberFest – a delicious marzen style lager that's named after the festive occasion and can be found on tap nationwide– Samuel Adams is inviting craft beer fans nationwide to help set a world record for the largest, simultaneous stein hoist on September 22 at 8:00 PM ET.[1]

(Photo: http://photos.prnewswire.com/prnh/20120409/NY84239LOGO)

Stein Hoist Heard 'Round the World:
Participants can raise a record-setting stein at one of our four simultaneous Samuel Adams Oktoberfest Celebrations in Boston, Cincinnati, Denver and Chicago.  Hoisters who can't be there in person can still make Samuel Adams stein hoisting history from the comfort of their own homes.  All hoisters need to do is pour themselves a Samuel Adams OctoberFest and  hoist at home as they watch the event live from Cincinnati at 8:00 PM ET on the Samuel Adams Facebook page.

The record-setting effort will be led by Master of Ceremonies, Jim Koch, Founder and Brewer of Samuel Adams. Jim will lead the world record hoisters across the country from the host site – Oktoberfest Zinzinnati in Cincinnati, OH, the largest Octoberfest in the world outside of Munich– while live-streaming the celebration to other festivals across the country and from a link on the Samuel Adams Facebook page. Stay connected with fellow hoisters during the festivities by tweeting your experiences to @SamuelAdamsBeer using the official hashtag of Samuel Adams OctoberFest #SamOFest.

What Founder and Brewer, Jim Koch, has to say:
"Stein hoisting has been a tradition at our brewery for years, and our drinkers have embraced the spirit along with us at our annual stein hoisting events," said Samuel Adams Founder and Brewer Jim Koch. "We believe in creating history – from igniting the craft beer movement with Samuel Adams Boston Lager in 1984 to creating the world's strongest naturally fermented beer with Samuel Adams Utopias. Now we're going after another record, serving up a malty marzen beer that unites stein hoisters nationwide in a moment of Samuel Adams history. Prost to all!"

Samuel Adams National Stein Hoisting Competitions:
Aside from taking part in the world-record breaking hoist, drinkers also have the opportunity to compete individually for Stein Hoisting immortality at any of the Samuel Adams National Stein Hoisting Competitions taking place now through Oct. 15 in local bars and at festivals across the country. Participants will be timed as they hoist one liter of OctoberFest in an official Samuel Adams beer stein. The arm must not be bent and must stay parallel to the floor. If you spill your OctoberFest draft, you're out!

The two hoisters who hold up the longest – one male and one female winner – will be crowned the Samuel Adams National Stein Hoisting Champions and will receive the Grand Prize – a trip for two to the 2013 Oktoberfest celebration in Munich. The Oktoberfest celebration began in Munich, Germany more than 200 years ago and has since become the largest public festival in the world. Grand Prize winners will be announced in early November. Consumers can visit www.samueladams.com for national event listings and full rules and regulations.

Stay connected with Samuel Adams this Oktoberfest season by following all the action online:

Samuel Adams OctoberFest:
Samuel Adams OctoberFest is a deep red amber, medium-bodied marzen style lager with a rich malt complexity, light Bavarian Noble hop note, and a smooth, sweet finish. The hearty lager includes a rich blend of five roasts of malts to create a delicious harmony of sweet flavors. The sweetness is balanced by the elegant bitterness imparted by the hand-selected Noble Bavarian hops, making this 5.3% ABV seasonal brew perfect for any Oktoberfest celebration.

Samuel Adams OctoberFest pairs well with the complex flavors of traditional Oktoberfest fare like roasted pork, sausage and bratwurst. The brew's bold sweetness also complements desserts with similar flavor profiles, like the caramel and vanilla flavors of crème brulee.

Samuel Adams OctoberFest is available through October in six-packs ($7.99), 12-packs ($13.99), 24-packs ($25.99), as part of the Samuel Adams Harvest Collection Variety Pack ($13.99), and on draft.

ABOUT THE BOSTON BEER COMPANY:
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager®, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams® beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.

[1] World record-setting attempt by Samuel Adams for the largest simultaneous stein hoist will be validated by World Record Academy.

 

SOURCE Samuel Adams

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...