|By PR Newswire||
|September 20, 2012 04:36 PM EDT||
BOSTON, Sept. 20, 2012 /PRNewswire/ -- For those who can't make it to Munich this year, Samuel Adams is bringing the Oktoberfest celebration to the states – in bars and homes across the country. Back by popular demand, our annual Samuel Adams® National Stein Hoisting Competition is in full swing. And this year, in addition to serving up Samuel Adams OctoberFest – a delicious marzen style lager that's named after the festive occasion and can be found on tap nationwide– Samuel Adams is inviting craft beer fans nationwide to help set a world record for the largest, simultaneous stein hoist on September 22 at 8:00 PM ET.
Stein Hoist Heard 'Round the World:
Participants can raise a record-setting stein at one of our four simultaneous Samuel Adams Oktoberfest Celebrations in Boston, Cincinnati, Denver and Chicago. Hoisters who can't be there in person can still make Samuel Adams stein hoisting history from the comfort of their own homes. All hoisters need to do is pour themselves a Samuel Adams OctoberFest and hoist at home as they watch the event live from Cincinnati at 8:00 PM ET on the Samuel Adams Facebook page.
The record-setting effort will be led by Master of Ceremonies, Jim Koch, Founder and Brewer of Samuel Adams. Jim will lead the world record hoisters across the country from the host site – Oktoberfest Zinzinnati in Cincinnati, OH, the largest Octoberfest in the world outside of Munich– while live-streaming the celebration to other festivals across the country and from a link on the Samuel Adams Facebook page. Stay connected with fellow hoisters during the festivities by tweeting your experiences to @SamuelAdamsBeer using the official hashtag of Samuel Adams OctoberFest #SamOFest.
What Founder and Brewer, Jim Koch, has to say:
"Stein hoisting has been a tradition at our brewery for years, and our drinkers have embraced the spirit along with us at our annual stein hoisting events," said Samuel Adams Founder and Brewer Jim Koch. "We believe in creating history – from igniting the craft beer movement with Samuel Adams Boston Lager in 1984 to creating the world's strongest naturally fermented beer with Samuel Adams Utopias. Now we're going after another record, serving up a malty marzen beer that unites stein hoisters nationwide in a moment of Samuel Adams history. Prost to all!"
Samuel Adams National Stein Hoisting Competitions:
Aside from taking part in the world-record breaking hoist, drinkers also have the opportunity to compete individually for Stein Hoisting immortality at any of the Samuel Adams National Stein Hoisting Competitions taking place now through Oct. 15 in local bars and at festivals across the country. Participants will be timed as they hoist one liter of OctoberFest in an official Samuel Adams beer stein. The arm must not be bent and must stay parallel to the floor. If you spill your OctoberFest draft, you're out!
The two hoisters who hold up the longest – one male and one female winner – will be crowned the Samuel Adams National Stein Hoisting Champions and will receive the Grand Prize – a trip for two to the 2013 Oktoberfest celebration in Munich. The Oktoberfest celebration began in Munich, Germany more than 200 years ago and has since become the largest public festival in the world. Grand Prize winners will be announced in early November. Consumers can visit www.samueladams.com for national event listings and full rules and regulations.
Stay connected with Samuel Adams this Oktoberfest season by following all the action online:
Samuel Adams OctoberFest:
Samuel Adams OctoberFest is a deep red amber, medium-bodied marzen style lager with a rich malt complexity, light Bavarian Noble hop note, and a smooth, sweet finish. The hearty lager includes a rich blend of five roasts of malts to create a delicious harmony of sweet flavors. The sweetness is balanced by the elegant bitterness imparted by the hand-selected Noble Bavarian hops, making this 5.3% ABV seasonal brew perfect for any Oktoberfest celebration.
Samuel Adams OctoberFest pairs well with the complex flavors of traditional Oktoberfest fare like roasted pork, sausage and bratwurst. The brew's bold sweetness also complements desserts with similar flavor profiles, like the caramel and vanilla flavors of crème brulee.
Samuel Adams OctoberFest is available through October in six-packs ($7.99), 12-packs ($13.99), 24-packs ($25.99), as part of the Samuel Adams Harvest Collection Variety Pack ($13.99), and on draft.
ABOUT THE BOSTON BEER COMPANY:
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager®, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.
Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams® beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.
 World record-setting attempt by Samuel Adams for the largest simultaneous stein hoist will be validated by World Record Academy.
SOURCE Samuel Adams
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 13, 2016 10:00 AM EST
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 13, 2016 09:45 AM EST Reads: 226
SYS-CON Events announced today that (ISC)²® (“ISC-squared”) will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Two leading non-profits focused on cloud and information security, (ISC)² and Cloud Security Alliance (CSA), developed the Certified Cloud Security Professional (CCSP) certification to address the increased demand for cloud security expertise due to rapid growth in cloud. Recently named “The Next...
Feb. 13, 2016 09:30 AM EST
The Art of DevOps provides a fun overview to help teams understand DevOps. Written in the style of the famous 6th century Chinese manuscript “The Art of War,” this eBook describes DevOps in the form of a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. It’s a fun read with valuable insights.
Feb. 13, 2016 09:30 AM EST
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Feb. 13, 2016 09:00 AM EST Reads: 340
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 13, 2016 09:00 AM EST Reads: 241
Recognizing the need to identify and validate information security professionals’ competency in securing cloud services, the two leading membership organizations focused on cloud and information security, the Cloud Security Alliance (CSA) and (ISC)^2, joined together to develop an international cloud security credential that reflects the most current and comprehensive best practices for securing and optimizing cloud computing environments.
Feb. 13, 2016 08:00 AM EST
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 13, 2016 07:30 AM EST
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Feb. 13, 2016 06:45 AM EST Reads: 418
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Feb. 13, 2016 05:00 AM EST
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 13, 2016 04:45 AM EST Reads: 466
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 13, 2016 03:45 AM EST Reads: 246
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 13, 2016 03:00 AM EST Reads: 468
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Feb. 13, 2016 02:30 AM EST Reads: 371
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Feb. 13, 2016 02:30 AM EST Reads: 380