|By PR Newswire||
|September 27, 2012 12:01 AM EDT||
DALLAS, Sept. 27, 2012 /PRNewswire/ --
- Ford's resonant "We Own Work" campaign now launches across the F-Series lineup to encompass the F-150 half-ton pickup truck, reinforcing dominant Ford market share across a diverse group of industries – both commercial and municipal
- For 2013, Ford F-150 earns best-in-class towing for standard V6 engine models, adding to top performance for EcoBoost® and V8 models
- Ford F-150 models equipped with groundbreaking 3.5-liter EcoBoost engine recently crested the 200,000 milestone in sales
- An Oklahoma oil man has put more than 87,000 trouble-free miles on his EcoBoost-powered F-150 in only 17 months; using the truck for work and family recreation, he has accumulated more than 5,100 miles per month to go further
Like its larger F-Series Super Duty sibling, the Ford F-150 pickup is the market sales leader across a variety of commercial, industrial and municipal vocations.
To tell the F-150 story, Ford is extending its "We Own Work" campaign across the F-Series lineup, inviting social engagement by providing an online forum for hard-working, hard-playing owners to share their F-150 stories and recognize their collective contributions.
"We Own Work" starts with an online manifesto, which will be followed by a cadence of vignettes, providing an up-close and personal look at F-150 owners using their trucks for tough-task business and pleasure that invariably involves more work for the vehicle.
"'We Own Work' is a direct reflection of Ford F-Series leadership across tough jobs in a variety of industries demanding strength and durability," says Doug Scott, Ford Truck Group Marketing manager. "Both Super Duty and F-150 have dominant positions in their respective segments across industries where dependability and durability is core to getting the jobs done."
From heavy construction to road maintenance, Ford F-150 holds a dominant market share position against its light-duty competitors, according to R.L. Polk data.
For example, F-150 leads in a variety of fields, including:
- 62 percent market share in road and highway maintenance
- 68 percent share in hazardous materials work
- 67 percent share in the oil pipeline industry
To view an infographic showing vocations where F-150 holds market share leadership, please click here.
"For F-150, we tend to see a higher mix of personal use than with Super Duty," Scott says. "But to the truck, there is no difference between towing a trailer full of environmental conservation equipment or a pontoon boat. It's all work, and Ford holds an equity stake in getting the job done, whether the end result is work or play."
Best-in-class V6 towing
The Ford F-150 pickup equipped with the standard 3.7-liter V6 engine has the highest towing capacity among competitive models. F-150 can tow a 6,700-pound trailer, besting the 2013 Dodge Ram 1500 3.6-liter V6 by 200 pounds and the Chevrolet Silverado 4.3-liter V6 model by 1,300 pounds.
The Ford F-150 with 3.7-liter V6 engine beats the Toyota Tundra's standard 4.0-liter V6 model by an additional 1,800 pounds. The Nissan Titan offers no comparable V6 variant.
F-150 owns the maximum towing capacity honor too. Both the 3.5-liter EcoBoost® and 6.2-liter V8 are rated to tow up to best-in-class 11,300 pounds.
EcoBoost: 200,000 turbocharged sales and climbing
In August, sales of the Ford F-150 pickup equipped with the advanced 3.5-liter EcoBoost engine crested 200,000 units since sales began in February 2011. Ford's patented EcoBoost engine delivers an unmatched combination of best-in-class towing and payload, torque and fuel economy.
One of those 200,000 EcoBoost-powered F-150 pickups – a four-door SuperCrew – was purchased by an oil field service contractor named James Tapp. Crisscrossing Oklahoma maintaining oil pumping machinery in the field, Tapp has put more than 87,000 trouble-free miles on his F-150 in just 17 months.
Averaging more than 5,100 miles per month, Tapp rarely shuts off his truck unless it is parked in his garage at home.
"During business hours, I literally live and work in my truck," Tapp says. "When the truck isn't hauling me out to some remote oil rig needing service, it's idling nearby. When it isn't working, it gets used to haul my family."
This Ford F-150 with EcoBoost power is Tapp's fourth brand-new Ford pickup, although his current truck most recently replaced a Dodge Ram.
The "We Own Work" program will continue to feature F-150 owners like Tapp, who are using their EcoBoost-powered trucks hard for work and play, enjoying the performance, efficiency and durability this advanced engine provides.
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
SOURCE Ford Motor Company
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Feb. 10, 2016 07:00 PM EST Reads: 139
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 10, 2016 04:00 PM EST Reads: 153
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 10, 2016 04:00 PM EST Reads: 374
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 10, 2016 02:54 PM EST
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 10, 2016 02:30 PM EST Reads: 422
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 10, 2016 02:30 PM EST Reads: 394
Recognizing the need to identify and validate information security professionals’ competency in securing cloud services, the two leading membership organizations focused on cloud and information security, the Cloud Security Alliance (CSA) and (ISC)^2, joined together to develop an international cloud security credential that reflects the most current and comprehensive best practices for securing and optimizing cloud computing environments.
Feb. 10, 2016 01:45 PM EST
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 10, 2016 01:15 PM EST
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Feb. 10, 2016 12:45 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 10, 2016 12:15 PM EST Reads: 424
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 10, 2016 12:00 PM EST Reads: 620
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
Feb. 10, 2016 11:00 AM EST Reads: 260
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 10, 2016 11:00 AM EST Reads: 209
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 10, 2016 11:00 AM EST Reads: 188
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 10, 2016 10:45 AM EST Reads: 248