Welcome!

News Feed Item

Fight Breast Cancer With Lee National Denim Day®, Raising Funds $5 At A Time For The American Cancer Society®

Thousands across the country will celebrate Lee National Denim Day and National Breast Cancer Awareness Month by wearing jeans and donating $5 to fund life-saving research and support

MERRIAM, Kan., Oct. 1, 2012 /PRNewswire/ -- Today, Lee National Denim Day kicks off National Breast Cancer Awareness Month with one important goal – raising critical funds for American Cancer Society breast cancer research and support programs. Thousands of people nationwide will choose a day in October to celebrate Denim Day by wearing their jeans and donating $5 to the cause. Since its inception in 1996, Denim Day has raised more than $86 million to fight breast cancer. With the American Cancer Society as this year's Denim Day beneficiary, funds raised will support life-saving screenings in communities nationwide; provide a free place to stay for those traveling away from home for cancer treatment; and invest in groundbreaking cancer research.

Leading the effort is Lee National Denim Day's 2012 survivor ambassador Debbie Howe. Forty-six year-old Howe began treatment six months ago when she was diagnosed with breast cancer. When she underwent a double-mastectomy that failed to eliminate the cancer,  she began chemotherapy treatments. Howe relies heavily on her team of family and friends for support and to help her rise above breast cancer. Every day, the American Cancer Society provides information, day-to-day help and emotional support for cancer patients. This year, Lee National Denim Day hopes to contribute millions to the American Cancer Society in the fight to end breast cancer.

"I'm grateful for the work being done by Lee National Denim Day," says Howe. "During the darkest part of my life, it helps to know that there are so many people out there working to make a difference for me and the millions of others diagnosed with breast cancer."

Fifty percent of net proceeds raised through Lee National Denim Day will benefit community-based programs, including breast cancer screenings and the Society's Hope Lodge® initiative, which provides cancer patients and their families a free place to stay when they have to travel away from home for treatment. In 2011, Hope Lodge facilities across the country provided approximately 250,000 nights of free lodging to nearly 38,000 patients and caregivers – saving them nearly $23 million in lodging expenses.

The remaining proceeds of Lee National Denim Day will help fund the American Cancer Society's national research grants to find cures for breast cancer. As the largest private, not-for-profit funder of cancer research, the Society has contributed to nearly every cancer breakthrough in recent history. Their funded researchers have helped develop the drugs to treat advanced breast cancer and have shown that mammograms are the most effective form of detection. One in every two women newly diagnosed with breast cancer reaches out to the American Cancer Society for help and support.

"We can't thank our Denim Day participants enough for all their time, efforts and donations," said Liz Cahill, vice president of marketing at Lee Jeans. "Lee National Denim Day was inspired by the women, men, family and friends who tirelessly fight back against this disease, and we're proud to stand together with them and the American Cancer Society."

Lee National Denim Day is committed to improving the everyday lives of those with breast cancer – past, present and future. Since its inception in 1996, the program has raised more than $86 million in this effort.

It's not too late to hold your own Denim Day – we're celebrating all month long! Register your team at www.denimday.com. Donations will be accepted through December 31, 2012.

About Lee Jeans
Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day®, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit www.lee.com.

Media Contact:
Sarah Ferguson, 816.423.6061, [email protected]

SOURCE Lee Jeans

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.