Welcome!

News Feed Item

More Content to Travel With Angry Birds Activity Parks

HELSINKI, Finland, October 2, 2012 /PRNewswire/ --

Finland based Holiday Club will build Angry Birds™ Activity Parks in connection with three of its spa hotels. The first year-round indoor activity park will be completed in Kuusamon Tropiikki for Christmas 2012.  In February the Angry Birds will land in Saariselkä and next autumn in Saimaa, in Lappeenranta. The largest Angry Birds Activity Park investment in Finland is a display of the creative cooperation of the market leaders of their own fields, Rovio, Holiday Club and Lappset.

"The development of Finnish travel should concentrate on the content. Often the concentration is on the walls and beds, from which there already is oversupply", says Vesa Tengman, the CEO of Holiday Club Resorts Oy and continues: "Active holiday is at the center in Holiday Club. Angry Birds Activity Parks will complement our concept, which offers besides high quality holiday accommodation and services also year-round activity possibilities under one roof."

Another challenge of Finnish travel is internationalization: "Compared to the supply, there are simply too few Finns. We need more travelers besides from the neighboring areas Russia, Sweden and Norway also from the Central Europe and Asia such as China and Japan. Currently we are able, by using only Finnish power, to produce experiences, which attract not only local but also international travelers", emphasizes Mr. Tengman.

Thanks to the success of Rovio, Holiday Club believes to increase the amount of its international customers. Especially in Saimaa and seasonally in Kuusamo as well the amount of Russian travelers is already significant. In Saariselkä holidaymakers arrive from Norway and Russian and also from the Central Europe. Whole new international clientele is expected now also from China, for example.

"We are glad, that the internationalization through our brand happens two-way. The investments of Holiday Club will increase the stream of travelers to Finland. It is also great that the world conquest of the Angry Birds Activity Parks will start from Finland, the home land of the birds", states Peter Vesterbacka, the Chief Marketing Officer of Rovio Entertainment Ltd.

"For Lappset the investment of Holiday Club is the largest domestic order so far. It will employ us and our subcontractors significantly during the end of autumn and in early winter. In this investment project we will operate as the contractor in full, from the planning to the execution. This will confirm the company's position as a supplier of large entities", says Tero Ylinenpää, the Deputy CEO of Lappset Group Ltd.

All three operators are also involved in the largest year-round activity park, which is currently under construction in Vuokatti. The indoor park which will be built in a 8,700-square-metre industrial estate will include besides the Angry Birds themed section also a diverse sports world, where visitors can try out different sports, and a freestyle area suitable for skateboarding and BMX biking.  The indoor activity park further increases the year-round service offering that Vuokatti provides for families. It will confirm Vuokatti's position as an attractive and versatile resort in both domestic and international tourism market. The Angry Birds Park in Vuokatti is will be completed in December this year.

Illustrations and pictures of Angry Birds Activity Parks and Holiday Club resorts behind the link:

http://mediabank.holidayclub.fi/?cart=1347-hiahmhkafa&l=EN

Information about the companies:

Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds have expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. Following this success, Rovio published Amazing Alex and Bad Piggies. For more information, check www . rovio . com

Holiday Club Resorts Oy is the leading weekly timeshare company in Europe and a significant operator in the fields of holiday housing and tourism. The company is owned by the acting management, Varma Mutual Pension Insurance Company, Finnish Industry Investment Ltd and a group of Finnish private investors. Holiday Club Resorts Oy has 32 resorts and 1,300 holiday homes. Seven of the resorts feature not only holiday homes but also a spa hotel. Nine resorts are located outside Finland, in Sweden, on the Costa del Sol in Spain and in the Canary Islands. In addition to the Holiday Club Saimaa built in Rauha, Lappeenranta, Holiday Club acquired the spa hotel in Ylläs Saaga in December 2011. During the financial year 2011-2012, the group recorded a turnover of €121 million and employed 773 people. For more information http://www.holidayclubresorts.com

Lappset Group Ltd from Rovaniemi, Finland is one of the leading playground and exercise equipment producers in Europe. Besides playground equipment for children of different ages the company's product portfolio also includes equipment that activates to exercise for people of all ages. For example parkour parks for teenagers, outdoor exercise equipment for adults and Senior Sport outdoor exercise products to support everyday welfare for especially elderly people. Lappset is currently the only supplier of Angry Birds Activity Parks in the world. During the year 2011, the group recorded a turnover of €46,5 million and it employs approximately 400 people in seven countries. All Angry Birds Activity Parks and other playground equipment manufactured by Lappset are produced in the Rovaniemi factory. For more information http://www.lappset.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...