Click here to close now.

Welcome!

News Feed Item

HootSuite Integrates with Webtrends to Connect Social Media Messages to Website Conversion Metrics

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 10/02/12 --

Editor's Note: There are four photos associtated with this release.

Today HootSuite announces a new integration with WebtrendsAnalytics, widening the scope of measurement tools available to HootSuiteEnterprise clients. The HootSuite-Webtrends integration provides the performance data organizations need to properly evaluate the return of investment of their social activities. The auto-generated reports can be customized to show connections between social media messages and website conversion statistics, providing the level of measurement consistent with SEM and display ad markets for accurate comparison across channels. The integrated HootSuite-Webtrends capabilities are now available free to HootSuite Enterprise and Webtrends Analytics On-Demand clients.

HootSuite Enterprise clients with Webtrends Analytics On-Demand can now access closed loop reporting for social and answer questions such as:


--  Messages: Which message types result in the highest number of
    conversions? What are the best practices for increasing specific on-site
    actions? Which words drive the most conversions? 
--  Social accounts: Which Twitter account or Facebook Page is the source of
    the most valuable traffic? Is there a business case to invest more
    resources in organic online engagement? Should more or less social
    accounts be managed? 
--  Social networks: Which platform is providing the greatest return on the
    brand page: Facebook, Google+, LinkedIn, Twitter? Where is engagement
    strong, and where is it weak? 
--  Time of day: Which time of day is most effective to drive high-quality
    traffic to the website? When is the target audience on social and
    looking to buy? 

Businesses, departments and teams will be able to act upon the data provided from this integration in a timely fashion, modifying their social tactics to drive higher conversions online. The automated reporting significantly reduces time spent compiling data and presents it in readily understood and relevant terms that stakeholders need to see. This granular level of insight shows how effective social media engagement tactics are in bringing about website conversions, and ultimately the impact it has on an organization's bottom line.

"Every organization must continually evaluate and optimize the social media ROI of each department's publishing and engagement efforts. For that you need measurement-driven management, and the HootSuite-Webtrends integration helps satisfy that need," says RyanHolmes, CEO HootSuite. "This partnership is another example of HootSuite's commitment to our clients' success, and to providing the market-leading functionality that our Enterprise clients expect."

"At Webtrends, we believe that analytics drive insight and insight drives more effective digital marketing," said AlexYoder, CEO, Webtrends. "Our new partnership with HootSuite will provide marketers with unprecedented insights into social media engagement and effectiveness leading to valuable, quantifiable, and repeatable social media marketing optimization for organizations of all types."

HootSuite and Webtrends will host a webinar on how enterprises can grow and realize value from their social media investments on October 16th, 2012 at 2PM EDT (11AM PDT) entitled ScalingSocial - ActionableDataforEveryDepartment.

More Information:

Blog Post: http://blog.hootsuite.com/webtrends/

Features Page: http://library.hootsuite.com/forms/webtrends

Webinar: ScalingSocial - ActionableDataforEveryDepartment - October 16th, 2012 at 2PM EDT (11AM PDT)

Media Kit: http://media.hootsuite.com/media-kit/

About HootSuite

HootSuite is a social media management system for businesses and organizations to collaborate across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite's unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit: http://www.hootsuite.com.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.

To view the first photo, please visit the following link: http://www.marketwire.com/library/20121001-hoot101aful.jpg

To view the second photo, please visit the following link: http://www.marketwire.com/library/20121001-hoot101dful.jpg

To view the third photo, please visit the following link: http://www.marketwire.com/library/20121001-hoot101cful.jpg

To view the fourth photo, please visit the following link:http://www.marketwire.com/library/20121001-hoot101bful.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York