Welcome!

News Feed Item

HootSuite Integrates with Webtrends to Connect Social Media Messages to Website Conversion Metrics

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 10/02/12 --

Editor's Note: There are four photos associtated with this release.

Today HootSuite announces a new integration with WebtrendsAnalytics, widening the scope of measurement tools available to HootSuiteEnterprise clients. The HootSuite-Webtrends integration provides the performance data organizations need to properly evaluate the return of investment of their social activities. The auto-generated reports can be customized to show connections between social media messages and website conversion statistics, providing the level of measurement consistent with SEM and display ad markets for accurate comparison across channels. The integrated HootSuite-Webtrends capabilities are now available free to HootSuite Enterprise and Webtrends Analytics On-Demand clients.

HootSuite Enterprise clients with Webtrends Analytics On-Demand can now access closed loop reporting for social and answer questions such as:


--  Messages: Which message types result in the highest number of
    conversions? What are the best practices for increasing specific on-site
    actions? Which words drive the most conversions? 
--  Social accounts: Which Twitter account or Facebook Page is the source of
    the most valuable traffic? Is there a business case to invest more
    resources in organic online engagement? Should more or less social
    accounts be managed? 
--  Social networks: Which platform is providing the greatest return on the
    brand page: Facebook, Google+, LinkedIn, Twitter? Where is engagement
    strong, and where is it weak? 
--  Time of day: Which time of day is most effective to drive high-quality
    traffic to the website? When is the target audience on social and
    looking to buy? 

Businesses, departments and teams will be able to act upon the data provided from this integration in a timely fashion, modifying their social tactics to drive higher conversions online. The automated reporting significantly reduces time spent compiling data and presents it in readily understood and relevant terms that stakeholders need to see. This granular level of insight shows how effective social media engagement tactics are in bringing about website conversions, and ultimately the impact it has on an organization's bottom line.

"Every organization must continually evaluate and optimize the social media ROI of each department's publishing and engagement efforts. For that you need measurement-driven management, and the HootSuite-Webtrends integration helps satisfy that need," says RyanHolmes, CEO HootSuite. "This partnership is another example of HootSuite's commitment to our clients' success, and to providing the market-leading functionality that our Enterprise clients expect."

"At Webtrends, we believe that analytics drive insight and insight drives more effective digital marketing," said AlexYoder, CEO, Webtrends. "Our new partnership with HootSuite will provide marketers with unprecedented insights into social media engagement and effectiveness leading to valuable, quantifiable, and repeatable social media marketing optimization for organizations of all types."

HootSuite and Webtrends will host a webinar on how enterprises can grow and realize value from their social media investments on October 16th, 2012 at 2PM EDT (11AM PDT) entitled ScalingSocial - ActionableDataforEveryDepartment.

More Information:

Blog Post: http://blog.hootsuite.com/webtrends/

Features Page: http://library.hootsuite.com/forms/webtrends

Webinar: ScalingSocial - ActionableDataforEveryDepartment - October 16th, 2012 at 2PM EDT (11AM PDT)

Media Kit: http://media.hootsuite.com/media-kit/

About HootSuite

HootSuite is a social media management system for businesses and organizations to collaborate across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite's unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit: http://www.hootsuite.com.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.

To view the first photo, please visit the following link: http://www.marketwire.com/library/20121001-hoot101aful.jpg

To view the second photo, please visit the following link: http://www.marketwire.com/library/20121001-hoot101dful.jpg

To view the third photo, please visit the following link: http://www.marketwire.com/library/20121001-hoot101cful.jpg

To view the fourth photo, please visit the following link:http://www.marketwire.com/library/20121001-hoot101bful.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and ...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, discussed what every business should plan for how to structure their teams to delive...
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...