News Feed Item

Beam Inc. Opens New Jim Beam(R) American Stillhouse Visitors' Experience and Global Innovation Center

Invites Guests to "Come as a Friend, Leave as Family"

CLERMONT, KY -- (Marketwire) -- 10/03/12 -- Beam Inc. (NYSE: BEAM)

  • Company expects to more than double tourism and attract 200,000 guests annually in Clermont
  • Opening marks Beam's one-year anniversary as a standalone publicly traded company

Beam Inc. (NYSE: BEAM), a leading global premium spirits company, officially unveiled its new visitors' center -- The Jim Beam American Stillhouse -- at its flagship distillery in Clermont, Kentucky.

Offering visitors both a look back at its illustrious 218-year history, as well as first-ever tours inside the world's largest bourbon distillery, the opening of the Jim Beam American Stillhouse as well as the company's new Global Innovation Center reflects a $30 million multi-year investment by Beam.

Governor Steven L. Beshear joined Beam President & CEO Matt Shattock and seventh generation Jim Beam master distiller Fredrick "Fred" Booker Noe III to officially open the doors and commemorate Beam's unwavering commitment to the bourbon industry -- an industry it helped create when Jacob Beam made his first Bourbon whiskey in Kentucky in 1795.

"Today is another great day for the Commonwealth of Kentucky," said Governor Beshear. "The Bourbon industry plays a vital role in Kentucky's economic success and the opening of the fantastic Jim Beam American Stillhouse means more tourism for our state and ultimately more jobs for Kentucky families."

"It's only fitting that we're opening the doors to our new Jim Beam visitors' experience one year to the day after becoming a publicly traded standalone spirits company named Beam," said Shattock. "Our visitors' center is a testament to both our treasured heritage and our exciting future. Jim Beam is the world's #1 bourbon, and now it has bourbon's #1 visitors' experience. We're thrilled to bring our flagship Jim Beam brand to life in an entirely new way for all the brand's fans and consumers around the world."

In addition to the Jim Beam American Stillhouse, Beam also celebrated the opening of its new 57,000 square foot Global Innovation Center on the distillery grounds that features state-of-the-art technical, R&D and design labs that will fuel the company's aggressive new-product development initiatives for all markets around the world.

"We aim to deliver 25 percent of our company's annual sales growth from new products, and our new Global Innovation Center will help ensure our innovation capabilities remain second to none," added Shattock.

The Jim Beam American Stillhouse
A replica of a 1930s stillhouse, the Jim Beam American Stillhouse showcases the centuries-old Jim Beam Bourbon-making process from start to finish. Guided tours start with Beam's natural limestone water well and take guests through the mashing, distilling, barreling, storing and bottling lines. A total whiskey immersion engages the senses, while also offering guests a historical look at The First Family of Bourbon.

"Jim Beam is Kentucky, and Kentucky is Jim Beam," said Noe. "Our new center highlights our close relationship and greets visitors with open arms into our history and heritage. The Jim Beam American Stillhouse is a place where guests come as a friend and leave as family."

Special features of the Jim Beam American Stillhouse include:

  • An original staircase from the historic Jim Beam distillery circa Prohibition;
  • A signature "stillevator" which elevates guests to the center's second floor just like a new born spirit rises during distillation;
  • Self-guided walking tours (complimentary), as well as in-depth guided tours ($8);
  • A one-of-a-kind retail experience offering branded items featuring the world's No.1-selling Bourbon Jim Beam, Knob Creek® Bourbon, Red Stag by Jim Beam™, Devil's Cut™, Basil Hayden's®Bourbon, Old Tub® and Old Grand Dad®, as well a variety of exclusive bottlings, including:

    • Jim Beam® American Stillhouse 2012 Clermont Limited Edition Bourbon - Hand-numbered and signed by seventh generation Jim Beam family Master Distiller Frederick "Fred" Booker Noe III, only 2,400 bottles of this seven-year-old whiskey are available (SRP: $34.99 )
    • Old Tub Kentucky Straight Bourbon Whiskey - Prior to Prohibition, Jim Beam Bourbon was called Old Tub. Aged four years at 100 proof bottled in bond, Old Tub is being offered in 375ml flasks (SRP: $16.99)
    • Jim Beam American Stillhouse Decanters - A nod to the grand opening of the Jim Beam American Stillhouse, this commemorative decanter brings back a piece of Jim Beam history for all to enjoy. Since the early 1950s, hundreds of Beam decanters have celebrated history, sports, politics and more. Each decanter retails for $199.99.

The Jim Beam American Stillhouse is located approximately 30 minutes southeast of Louisville and is open weekdays and Saturdays 9:00 a.m. to 5:30 p.m. and Sundays from 12:00 p.m. to 4:30 p.m. (Closed on Sundays in January and February, as well as New Year's Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).

For more information or to order your reservation tickets online, visit the Jim Beam American Stillhouse online at www.AmericanStillhouse.com or under the "distillery" section of www.JimBeam.com. Or like Jim Beam Bourbon on Facebook and follow the brand on Twitter via #AmericanStillhouse to get announcements about the Distillery.

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,300 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

© 2012 Beam Inc., Deerfield, IL

PDF Attachment Available: http://media.marketwire.com/attachments/201210/89727_ASH_Fact_Sheet-FINAL.pdf

PDF Attachment Available: http://media.marketwire.com/attachments/201210/89728_GIC_FactSheet.pdf

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112590
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112570
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112600
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112593
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112090
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112092

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...