Welcome!

News Feed Item

Beam Inc. Opens New Jim Beam(R) American Stillhouse Visitors' Experience and Global Innovation Center

Invites Guests to "Come as a Friend, Leave as Family"

CLERMONT, KY -- (Marketwire) -- 10/03/12 -- Beam Inc. (NYSE: BEAM)

  • Company expects to more than double tourism and attract 200,000 guests annually in Clermont
  • Opening marks Beam's one-year anniversary as a standalone publicly traded company

Beam Inc. (NYSE: BEAM), a leading global premium spirits company, officially unveiled its new visitors' center -- The Jim Beam American Stillhouse -- at its flagship distillery in Clermont, Kentucky.

Offering visitors both a look back at its illustrious 218-year history, as well as first-ever tours inside the world's largest bourbon distillery, the opening of the Jim Beam American Stillhouse as well as the company's new Global Innovation Center reflects a $30 million multi-year investment by Beam.

Governor Steven L. Beshear joined Beam President & CEO Matt Shattock and seventh generation Jim Beam master distiller Fredrick "Fred" Booker Noe III to officially open the doors and commemorate Beam's unwavering commitment to the bourbon industry -- an industry it helped create when Jacob Beam made his first Bourbon whiskey in Kentucky in 1795.

"Today is another great day for the Commonwealth of Kentucky," said Governor Beshear. "The Bourbon industry plays a vital role in Kentucky's economic success and the opening of the fantastic Jim Beam American Stillhouse means more tourism for our state and ultimately more jobs for Kentucky families."

"It's only fitting that we're opening the doors to our new Jim Beam visitors' experience one year to the day after becoming a publicly traded standalone spirits company named Beam," said Shattock. "Our visitors' center is a testament to both our treasured heritage and our exciting future. Jim Beam is the world's #1 bourbon, and now it has bourbon's #1 visitors' experience. We're thrilled to bring our flagship Jim Beam brand to life in an entirely new way for all the brand's fans and consumers around the world."

In addition to the Jim Beam American Stillhouse, Beam also celebrated the opening of its new 57,000 square foot Global Innovation Center on the distillery grounds that features state-of-the-art technical, R&D and design labs that will fuel the company's aggressive new-product development initiatives for all markets around the world.

"We aim to deliver 25 percent of our company's annual sales growth from new products, and our new Global Innovation Center will help ensure our innovation capabilities remain second to none," added Shattock.

The Jim Beam American Stillhouse
A replica of a 1930s stillhouse, the Jim Beam American Stillhouse showcases the centuries-old Jim Beam Bourbon-making process from start to finish. Guided tours start with Beam's natural limestone water well and take guests through the mashing, distilling, barreling, storing and bottling lines. A total whiskey immersion engages the senses, while also offering guests a historical look at The First Family of Bourbon.

"Jim Beam is Kentucky, and Kentucky is Jim Beam," said Noe. "Our new center highlights our close relationship and greets visitors with open arms into our history and heritage. The Jim Beam American Stillhouse is a place where guests come as a friend and leave as family."

Special features of the Jim Beam American Stillhouse include:

  • An original staircase from the historic Jim Beam distillery circa Prohibition;
  • A signature "stillevator" which elevates guests to the center's second floor just like a new born spirit rises during distillation;
  • Self-guided walking tours (complimentary), as well as in-depth guided tours ($8);
  • A one-of-a-kind retail experience offering branded items featuring the world's No.1-selling Bourbon Jim Beam, Knob Creek® Bourbon, Red Stag by Jim Beam™, Devil's Cut™, Basil Hayden's®Bourbon, Old Tub® and Old Grand Dad®, as well a variety of exclusive bottlings, including:

    • Jim Beam® American Stillhouse 2012 Clermont Limited Edition Bourbon - Hand-numbered and signed by seventh generation Jim Beam family Master Distiller Frederick "Fred" Booker Noe III, only 2,400 bottles of this seven-year-old whiskey are available (SRP: $34.99 )
    • Old Tub Kentucky Straight Bourbon Whiskey - Prior to Prohibition, Jim Beam Bourbon was called Old Tub. Aged four years at 100 proof bottled in bond, Old Tub is being offered in 375ml flasks (SRP: $16.99)
    • Jim Beam American Stillhouse Decanters - A nod to the grand opening of the Jim Beam American Stillhouse, this commemorative decanter brings back a piece of Jim Beam history for all to enjoy. Since the early 1950s, hundreds of Beam decanters have celebrated history, sports, politics and more. Each decanter retails for $199.99.

The Jim Beam American Stillhouse is located approximately 30 minutes southeast of Louisville and is open weekdays and Saturdays 9:00 a.m. to 5:30 p.m. and Sundays from 12:00 p.m. to 4:30 p.m. (Closed on Sundays in January and February, as well as New Year's Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).

For more information or to order your reservation tickets online, visit the Jim Beam American Stillhouse online at www.AmericanStillhouse.com or under the "distillery" section of www.JimBeam.com. Or like Jim Beam Bourbon on Facebook and follow the brand on Twitter via #AmericanStillhouse to get announcements about the Distillery.

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,300 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

© 2012 Beam Inc., Deerfield, IL

PDF Attachment Available: http://media.marketwire.com/attachments/201210/89727_ASH_Fact_Sheet-FINAL.pdf

PDF Attachment Available: http://media.marketwire.com/attachments/201210/89728_GIC_FactSheet.pdf

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112590
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112570
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112600
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112593
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112090
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2112092

CONTACTS:
Paula Erickson
Beam Inc.
P: 847.444.7590
E: [email protected]

Jaclyn Cole
JSH&A Public Relations
P: 630.932.5545
E: [email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Jo Peterson is VP of Cloud Services for Clarify360, a boutique sourcing and benchmarking consultancy focused on transforming technology into business advantage. Clarify360 provides custom, end-to-end solutions from a portfolio of more than 170 suppliers globally. As an engineer, Jo sources net new technology footprints, and is an expert at optimizing and benchmarking existing environments focusing on Cloud Enablement and Optimization. She and her team work with clients on Cloud Discovery, Cloud ...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...