Welcome!

News Feed Item

Our Oregon Rolls Out Innovative Mobile Voter Guide

First Use of Newest Geo-location Technology to Engage Voters

PORTLAND, Ore., Oct. 8, 2012 /PRNewswire/ -- A coalition of Oregon's equal rights, labor and conservation groups is leaping forward in its voter engagement by releasing a mobile voter guide powered by the newest geo-location technology.

"The Our Oregon Mobile Voter Guide is ahead of both the political and technology curves," said Patrick Green, Our Oregon Executive Director. "We know that voters look to groups they trust for information and recommendations on ballot measures, and this app brings those recommendations right to their mobile device in a new agile way." 

The app uses new geo-location technology to precisely target a voter's location, allowing the app to deliver election information relevant to each user. Users can enter an address or allow the app to use their device's location services to get their local ballot measure information.

The platform was built and is being distributed by Winning Mark, a national political media firm based in Portland, Ore., and makes use of new geo-push technology developed and rolled out this October by Portland, Ore. tech startup Urban Airship.

"The mobile voter guide is a supremely versatile use of smartphone and tablet technology," said Jeff Lennan, Winning Mark co-founder and technology director. "It allows a deeper level of conversation and activism by organizations and their supporters. That conversation will translate to votes this election and deeper engagement during the legislative session and beyond."

Our Oregon is heavily promoting the mobile voter guide in a multi-media ad and social media campaign. Ads with taglines such as "A Better Oregon? There's an app for that" are appearing on Tri-met buses, newspapers, Pandora radio, and other online media, with additional paid and organic promotions on Facebook and Twitter. Print versions of the voter guide will be mailed to Oregon voters.

The groups participating in the app collectively represent around 400,000 Oregonians. The app allows these groups to reach thousands of additional voters through the app and multi-media campaign. 

While each organization has its own roster of ballot measure recommendations, most of the groups are targeting two: A No vote for Measure 84, which would eliminate the estate tax for estates worth more than $1 million, cutting hundreds of millions of dollars from schools and critical services; and a Yes vote for Measure 85, which would redirect corporate kicker refunds to K-12 schools.

Organizations participating in the Our Oregon Mobile Voter Guide are: Basic Rights Oregon, The Mother PAC, Oregon Education Association, Oregon League of Conservation Voters, Oregon AFL-CIO, Oregon PTA, Oregon AFSCME, American Federation of Teachers – Oregon, Oregon Nurses Association, SEIU Local 503, SEIU Local 49, and Planned Parenthood PAC of Oregon.

In building the mobile platform that runs the Our Oregon Mobile Voter Guide, Winning Mark used geo-segmented push technology by Urban Airship in Portland, Ore. and geo-coding via the Cicero API by Azavea in Philadelphia, Penn., to match the latitude and longitude of the mobile device to legislative and other local districts.

About Our Oregon:

Our Oregon is a 501(c)(4) organization dedicated to fighting for economic and social fairness for all Oregonians. Our coalition represents organizations and individuals who care about a range of issues, from preserving funding for our schools and critical services to protecting the environment.  Visit http://www.ouroregon.org, download the mobile voter guide: http://bit.ly/OURapp, and join us on Facebook/OurOregon and Twitter @ouroregon.

Media contacts:
Our Oregon, Scott Moore 503-961-2374, [email protected]
Winning Mark, Jeff Lennan 503-715-6293 [email protected]

SOURCE Our Oregon

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale.
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult for architects to arrive at an accurate TCO number. In his session at 21st Cloud Expo, Joe Kinsella, CTO of CloudHealth Technologies, will offer a systematic approach to understanding the TCO of a cloud application...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically abo...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.