Welcome!

News Feed Item

Our Oregon Rolls Out Innovative Mobile Voter Guide

First Use of Newest Geo-location Technology to Engage Voters

PORTLAND, Ore., Oct. 8, 2012 /PRNewswire/ -- A coalition of Oregon's equal rights, labor and conservation groups is leaping forward in its voter engagement by releasing a mobile voter guide powered by the newest geo-location technology.

"The Our Oregon Mobile Voter Guide is ahead of both the political and technology curves," said Patrick Green, Our Oregon Executive Director. "We know that voters look to groups they trust for information and recommendations on ballot measures, and this app brings those recommendations right to their mobile device in a new agile way." 

The app uses new geo-location technology to precisely target a voter's location, allowing the app to deliver election information relevant to each user. Users can enter an address or allow the app to use their device's location services to get their local ballot measure information.

The platform was built and is being distributed by Winning Mark, a national political media firm based in Portland, Ore., and makes use of new geo-push technology developed and rolled out this October by Portland, Ore. tech startup Urban Airship.

"The mobile voter guide is a supremely versatile use of smartphone and tablet technology," said Jeff Lennan, Winning Mark co-founder and technology director. "It allows a deeper level of conversation and activism by organizations and their supporters. That conversation will translate to votes this election and deeper engagement during the legislative session and beyond."

Our Oregon is heavily promoting the mobile voter guide in a multi-media ad and social media campaign. Ads with taglines such as "A Better Oregon? There's an app for that" are appearing on Tri-met buses, newspapers, Pandora radio, and other online media, with additional paid and organic promotions on Facebook and Twitter. Print versions of the voter guide will be mailed to Oregon voters.

The groups participating in the app collectively represent around 400,000 Oregonians. The app allows these groups to reach thousands of additional voters through the app and multi-media campaign. 

While each organization has its own roster of ballot measure recommendations, most of the groups are targeting two: A No vote for Measure 84, which would eliminate the estate tax for estates worth more than $1 million, cutting hundreds of millions of dollars from schools and critical services; and a Yes vote for Measure 85, which would redirect corporate kicker refunds to K-12 schools.

Organizations participating in the Our Oregon Mobile Voter Guide are: Basic Rights Oregon, The Mother PAC, Oregon Education Association, Oregon League of Conservation Voters, Oregon AFL-CIO, Oregon PTA, Oregon AFSCME, American Federation of Teachers – Oregon, Oregon Nurses Association, SEIU Local 503, SEIU Local 49, and Planned Parenthood PAC of Oregon.

In building the mobile platform that runs the Our Oregon Mobile Voter Guide, Winning Mark used geo-segmented push technology by Urban Airship in Portland, Ore. and geo-coding via the Cicero API by Azavea in Philadelphia, Penn., to match the latitude and longitude of the mobile device to legislative and other local districts.

About Our Oregon:

Our Oregon is a 501(c)(4) organization dedicated to fighting for economic and social fairness for all Oregonians. Our coalition represents organizations and individuals who care about a range of issues, from preserving funding for our schools and critical services to protecting the environment.  Visit http://www.ouroregon.org, download the mobile voter guide: http://bit.ly/OURapp, and join us on Facebook/OurOregon and Twitter @ouroregon.

Media contacts:
Our Oregon, Scott Moore 503-961-2374, [email protected]
Winning Mark, Jeff Lennan 503-715-6293 [email protected]

SOURCE Our Oregon

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...