Welcome!

News Feed Item

Our Oregon Rolls Out Innovative Mobile Voter Guide

First Use of Newest Geo-location Technology to Engage Voters

PORTLAND, Ore., Oct. 8, 2012 /PRNewswire/ -- A coalition of Oregon's equal rights, labor and conservation groups is leaping forward in its voter engagement by releasing a mobile voter guide powered by the newest geo-location technology.

"The Our Oregon Mobile Voter Guide is ahead of both the political and technology curves," said Patrick Green, Our Oregon Executive Director. "We know that voters look to groups they trust for information and recommendations on ballot measures, and this app brings those recommendations right to their mobile device in a new agile way." 

The app uses new geo-location technology to precisely target a voter's location, allowing the app to deliver election information relevant to each user. Users can enter an address or allow the app to use their device's location services to get their local ballot measure information.

The platform was built and is being distributed by Winning Mark, a national political media firm based in Portland, Ore., and makes use of new geo-push technology developed and rolled out this October by Portland, Ore. tech startup Urban Airship.

"The mobile voter guide is a supremely versatile use of smartphone and tablet technology," said Jeff Lennan, Winning Mark co-founder and technology director. "It allows a deeper level of conversation and activism by organizations and their supporters. That conversation will translate to votes this election and deeper engagement during the legislative session and beyond."

Our Oregon is heavily promoting the mobile voter guide in a multi-media ad and social media campaign. Ads with taglines such as "A Better Oregon? There's an app for that" are appearing on Tri-met buses, newspapers, Pandora radio, and other online media, with additional paid and organic promotions on Facebook and Twitter. Print versions of the voter guide will be mailed to Oregon voters.

The groups participating in the app collectively represent around 400,000 Oregonians. The app allows these groups to reach thousands of additional voters through the app and multi-media campaign. 

While each organization has its own roster of ballot measure recommendations, most of the groups are targeting two: A No vote for Measure 84, which would eliminate the estate tax for estates worth more than $1 million, cutting hundreds of millions of dollars from schools and critical services; and a Yes vote for Measure 85, which would redirect corporate kicker refunds to K-12 schools.

Organizations participating in the Our Oregon Mobile Voter Guide are: Basic Rights Oregon, The Mother PAC, Oregon Education Association, Oregon League of Conservation Voters, Oregon AFL-CIO, Oregon PTA, Oregon AFSCME, American Federation of Teachers – Oregon, Oregon Nurses Association, SEIU Local 503, SEIU Local 49, and Planned Parenthood PAC of Oregon.

In building the mobile platform that runs the Our Oregon Mobile Voter Guide, Winning Mark used geo-segmented push technology by Urban Airship in Portland, Ore. and geo-coding via the Cicero API by Azavea in Philadelphia, Penn., to match the latitude and longitude of the mobile device to legislative and other local districts.

About Our Oregon:

Our Oregon is a 501(c)(4) organization dedicated to fighting for economic and social fairness for all Oregonians. Our coalition represents organizations and individuals who care about a range of issues, from preserving funding for our schools and critical services to protecting the environment.  Visit http://www.ouroregon.org, download the mobile voter guide: http://bit.ly/OURapp, and join us on Facebook/OurOregon and Twitter @ouroregon.

Media contacts:
Our Oregon, Scott Moore 503-961-2374, [email protected]
Winning Mark, Jeff Lennan 503-715-6293 [email protected]

SOURCE Our Oregon

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is neces...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...