Welcome!

News Feed Item

Halloween Survey: Parents Want Fun, Healthy Alternatives to Sugary Treats

The American Dental Association (ADA) and PopCap Games today announced the results of a new survey targeting U.S. parents of trick-or-treating age kids (5 to 13 years old), looking at views and perceptions of Halloween. Approximately 94% of all American children participate in trick-or-treating, but the survey results signify parents of kids that age want more and better options where treats are concerned. Among the top findings, the average child receives just over 90 pieces of candy on Halloween and 70% of parents agree it would be good if their children received less candy and more non-candy treats. This year, that’s a real possibility, through the PopCap and ADA “Stop Zombie Mouth” campaign, which includes the giveaway of millions of coupons redeemable for free copies of the family-friendly hit PopCap® game Plants vs. Zombies®.

“The fact that the majority of parents believe their children receive and consume too much candy around Halloween is encouraging,” said Dr. Jonathan Shenkin, ADA spokesperson on pediatric dentistry. “With the Stop Zombie Mouth campaign we’re providing a fun alternative to sugary treats while further raising awareness of the importance of oral health among parents and children at this critical time of the year. Tooth decay can be prevented through basic steps such as brushing twice a day for two minutes with a fluoride toothpaste, yet only 44% of children brush twice daily.”

Following are key findings from the survey, conducted by Information Solutions Group and involving more than 1,000 parents throughout America; full survey results can be found here: ADA/PopCap Halloween Consumer Parent Study

Halloween Family Activities

For parents, the most enjoyable aspects of Halloween as a parent are “Trick-or-treating with my child(ren)” (74% of all respondents); “Having fun with family” (51%) and “Decorating the house” (47%). “Dressing up in costume” and “Pumpkin carving” rounded out the top five responses, with 43% and 41%, respectively.

Parents: Less Sugar, More Fun

70% of responding parents agreed with the statement “If my child received less candy and more of other kinds of treats, that would be good”; 59% agree that “my children eat too much candy around Halloween.” Among those parents whose children have visited a dentist three or more times to have a cavity filled, 71% said their children eat too much candy around Halloween.

Too Much Candy

According to all parents surveyed, candy represents 86.5% of all treats their children receive while trick-or-treating; 77% of parents reported that their children receive more than 50 pieces of candy while trick-or-treating on Halloween. 30% receive more than 100 pieces of candy, and the average for across all children is 90.9 pieces of candy received.

Tooth-Friendly Alternatives for Treats

Three quarters (75%) of parents surveyed would prefer their child receive a free video game instead of a piece of candy on Halloween. (Among parents whose children have visited a dentist three or more times to have a cavity filled, fully 86% indicated they’d prefer their children receive a free video game.)

Announced earlier this month, the “Stop Zombie Mouth” campaign will continue through Halloween, and provides parents, dentists and other adults with trading cards and coupons redeemable for free copies of PopCap’s family friendly hit video game, Plants vs. Zombies, which can be given away to trick-or-treaters as a tooth-friendly alternative to candy. Already, thousands of ADA member dentists nationwide have ordered Stop Zombie Mouth kits to give away to their patients.

Survey Methodology

This research was conducted by Information Solutions Group (ISG; www.infosolutionsgroup.com) exclusively for PopCap Games and the American Dental Association (ADA). The results are based on 1,043 online surveys completed by members of the world’s largest online ePanel (Toluna) in the United States between September 14 and September 18, 2012. To qualify for participation in the survey, individuals had to live in the U.S., have at least one child between 5 and 13 years old and allow their children to go trick-or-treating on Halloween. Among U.S. households, 1,099 were identified as parents of children 5 to 13 years old, with 1,043 (94%) allowing their children to trick-or treat on Halloween. In theory, in 19 cases out of 20, the results will differ by no more than 2.1 percentage points from what would have been obtained by seeking out and polling all U.S. households with children 5 to 13 years old. Smaller subgroups reflect larger margins of sampling error. Other sources of error, such as variations in the order of questions or the wording within the questionnaire, may also contribute to different results.

About the American Dental Association (ADA)

The not-for-profit ADA is the nation’s largest dental association, representing more than 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859. The ADA’s state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. For more oral health information, visit the ADA’s website at www.MouthHealthy.org.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver, B.C., Seoul, Shanghai and Tokyo. PopCap’s games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled®, has sold more than 50 million units.

Plants vs. Zombies, Bejeweled and PopCap are trademarks of Electronic Arts Inc.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
"Storage is growing. All of IDC's estimates say that unstructured data is now 80% of the world's data. We provide storage systems that can actually deal with that scale of data - software-defined storage systems," stated Paul Turner, Chief Product and Marketing Officer at Cloudian, in this SYS-CON.tv interview at 17th Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...