Welcome!

News Feed Item

Halloween Survey: Parents Want Fun, Healthy Alternatives to Sugary Treats

The American Dental Association (ADA) and PopCap Games today announced the results of a new survey targeting U.S. parents of trick-or-treating age kids (5 to 13 years old), looking at views and perceptions of Halloween. Approximately 94% of all American children participate in trick-or-treating, but the survey results signify parents of kids that age want more and better options where treats are concerned. Among the top findings, the average child receives just over 90 pieces of candy on Halloween and 70% of parents agree it would be good if their children received less candy and more non-candy treats. This year, that’s a real possibility, through the PopCap and ADA “Stop Zombie Mouth” campaign, which includes the giveaway of millions of coupons redeemable for free copies of the family-friendly hit PopCap® game Plants vs. Zombies®.

“The fact that the majority of parents believe their children receive and consume too much candy around Halloween is encouraging,” said Dr. Jonathan Shenkin, ADA spokesperson on pediatric dentistry. “With the Stop Zombie Mouth campaign we’re providing a fun alternative to sugary treats while further raising awareness of the importance of oral health among parents and children at this critical time of the year. Tooth decay can be prevented through basic steps such as brushing twice a day for two minutes with a fluoride toothpaste, yet only 44% of children brush twice daily.”

Following are key findings from the survey, conducted by Information Solutions Group and involving more than 1,000 parents throughout America; full survey results can be found here: ADA/PopCap Halloween Consumer Parent Study

Halloween Family Activities

For parents, the most enjoyable aspects of Halloween as a parent are “Trick-or-treating with my child(ren)” (74% of all respondents); “Having fun with family” (51%) and “Decorating the house” (47%). “Dressing up in costume” and “Pumpkin carving” rounded out the top five responses, with 43% and 41%, respectively.

Parents: Less Sugar, More Fun

70% of responding parents agreed with the statement “If my child received less candy and more of other kinds of treats, that would be good”; 59% agree that “my children eat too much candy around Halloween.” Among those parents whose children have visited a dentist three or more times to have a cavity filled, 71% said their children eat too much candy around Halloween.

Too Much Candy

According to all parents surveyed, candy represents 86.5% of all treats their children receive while trick-or-treating; 77% of parents reported that their children receive more than 50 pieces of candy while trick-or-treating on Halloween. 30% receive more than 100 pieces of candy, and the average for across all children is 90.9 pieces of candy received.

Tooth-Friendly Alternatives for Treats

Three quarters (75%) of parents surveyed would prefer their child receive a free video game instead of a piece of candy on Halloween. (Among parents whose children have visited a dentist three or more times to have a cavity filled, fully 86% indicated they’d prefer their children receive a free video game.)

Announced earlier this month, the “Stop Zombie Mouth” campaign will continue through Halloween, and provides parents, dentists and other adults with trading cards and coupons redeemable for free copies of PopCap’s family friendly hit video game, Plants vs. Zombies, which can be given away to trick-or-treaters as a tooth-friendly alternative to candy. Already, thousands of ADA member dentists nationwide have ordered Stop Zombie Mouth kits to give away to their patients.

Survey Methodology

This research was conducted by Information Solutions Group (ISG; www.infosolutionsgroup.com) exclusively for PopCap Games and the American Dental Association (ADA). The results are based on 1,043 online surveys completed by members of the world’s largest online ePanel (Toluna) in the United States between September 14 and September 18, 2012. To qualify for participation in the survey, individuals had to live in the U.S., have at least one child between 5 and 13 years old and allow their children to go trick-or-treating on Halloween. Among U.S. households, 1,099 were identified as parents of children 5 to 13 years old, with 1,043 (94%) allowing their children to trick-or treat on Halloween. In theory, in 19 cases out of 20, the results will differ by no more than 2.1 percentage points from what would have been obtained by seeking out and polling all U.S. households with children 5 to 13 years old. Smaller subgroups reflect larger margins of sampling error. Other sources of error, such as variations in the order of questions or the wording within the questionnaire, may also contribute to different results.

About the American Dental Association (ADA)

The not-for-profit ADA is the nation’s largest dental association, representing more than 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859. The ADA’s state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. For more oral health information, visit the ADA’s website at www.MouthHealthy.org.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver, B.C., Seoul, Shanghai and Tokyo. PopCap’s games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled®, has sold more than 50 million units.

Plants vs. Zombies, Bejeweled and PopCap are trademarks of Electronic Arts Inc.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...