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Celliant Announces Partnership With Dick's Sporting Goods

~ Companies Team Up to Launch Exclusive Performance-Enhancing Baselayers

LOS ANGELES, Oct. 16, 2012 /PRNewswire/ -- Celliant, the leading innovative, responsive textile technology for apparel, is proud to announce its recent partnership with sports and fitness specialty retailer, Dick's Sporting Goods. Together they have launched a new line of KOPPEN men's and women's baselayers, which features Celliant technology and is available exclusively at Dick's Sporting Goods.

Comprised of a unique blend of optically responsive materials embedded into the fibers' cores, Celliant technology harnesses the body's energy and re-emits it into the muscle tissue in the form of usable energy and far infrared light. Effects range from increased oxygen levels in the tissue, to balanced temperature, quicker recovery and healing, and heightened strength and athletic performance.

"We're thrilled to work with Dick's Sporting Goods on the launch of KOPPEN baselayers," says Seth Casden, CEO of Celliant. "This venture allows us to bring our technology to a new demographic of consumers, through a brand they already trust and rely on for quality and comfort."

Since its creation in 2008, Celliant's mission has been to create and bring to market products that benefit the health and performance of consumers. Their partnership with Dick's Sporting Goods is a natural fit, considering the retailer's commitment to continuously improve the quality of their products and to offer the best sporting and outdoor goods available.

Dick's Sporting Goods' KOPPEN line of athletic-inspired outdoor apparel and gear combines innovative products and performance-driven design to protect against the elements. Baselayer tops and bottoms retail for $50 each and are available for purchase at Dick's Sporting Goods stores nationwide and online at www.dicksportinggoods.com

About Celliant® 
Celliant is a revolutionary, patented technology that harnesses and recycles the body's natural energy through the medium of fibers. Celliant's applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to enhance tissue oxygen levels, improving athletic performance, sleep quality, health and wellness. Fibers, yarns and fabrics with Celliant technology can be found in some of the world's most recognized name brands. For more information, visit www.celliant.com.

About Hologenix, LLC  
Founded in 2003, Hologenix, LLC, maker of Celliant technology, is committed to creating, developing and bringing to market products that enhance people's lives through new materials. They strive to deliver the future of healthy innovation through a variety of consumer categories. The Company continues to explore new territories and is currently running FDA-focused, clinical trials to expand into the medical product arena.

About Dick's Sporting Goods, Inc.  
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. For more information, visit www.dickssportinggoods.com

SOURCE Celliant

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