Welcome!

News Feed Item

CORRECTION - Webtrends: Alitalia Increase Online Bookings Thanks to Webtrends

LONDON, October 17, 2012 /PRNewswire/ --

In the news release, "Alitalia Increase Online Bookings Thanks to Webtrends" issued on 16 Oct 2012 12:03 GMT, by Webtrends over PR Newswire, we are advised by a representative of the company that a grammatical error in the sub-headline should be amended to "by" from "of" as originally issued inadvertently. Complete, corrected release follows:

Webtrends Optimize allows the first Italian airline company to raise online bookings by 7.09% in just three months

Webtrends, the global leader in digital intelligence, has today announced it has helped Italian airline Alitalia increase online bookings by more than 7% in just three months thanks to its Webtrends Optimize solution and team of specialist consultants.

In today's competitive online airline industry, offering customers' the best possible user experience with a simple online purchasing process is key to increasing market share and revenue. This was Alitalia's strategic goal.

The Italian airline company sells its services online in 31 countries all over the world, in 14 different languages. Every month, Alitalia's website receives over 5 million visits, 12% of which come from mobile devices (80% from tablets). Alitalia register over 900,000 transactions monthly, including check-ins and tickets sold. In Italy, one customer out of three purchases online: for some specific routes - for example, departures from Bergamo and Verona - over 60% of customers exclusively buy online.

Alitalia's objective was to guarantee that all services offered were fully available for the digital world in the simplest and most intuitive way possible, in order to improve customer experience, increase visits and raise conversion rates.

For this reason, in late 2011, Alitalia selected Webtrends Optimize - a testing and targeting solution enabling both a deeper visitor engagement and improved conversion and revenue. Optimize combines a complete selection of test types, (both A/B and multivariate tests) allowing companies to identify and target their most valuable customer segments, and then target these specific segments with customised campaigns, offering real-time relevant content.

Alitalia immediately set up e-commerce and IT dedicated teams, which worked closely with the Optimize Webtrends team to define processes and objectives. They carried out different tests on a certain number of pages, for instance that of the special offers page, the most important one to Alitalia, as it is the one that receives all the traffic coming from paid search.

"Once the optimal page had been identified, we could see an increase of click-through conversions of about 6%,  a great result if we consider that our website gets an average of 200,000 visitors per day. A further measurement demonstrated that the optimised page led to an increase of 500 online bookings over three weeks, which means about 220,000 euro per month, at an average Alitalia price," states Nicola Arnese, VP eCommerce, Alitalia.

More tests have been made on the home page, testing three different versions until the one which registered the highest number of conversions was identified.

"Webtrends Optimize team's outstanding experience and consultancy approach allowed us to increase the number of online bookings of 7.09% in three months," Arnese concludes. "This increase had a significant impact on our results, allowing us to stay ahead of our competitors, offering our customers the best service possible."

"We are proud to work with a company like Alitalia," states Tracie Caroopen, Director Southern EMEA, Webtrends. "Major brands across Europe increasingly understand the importance of a strong online presence and an efficient e-commerce operation to maximise revenue. However, to achieve this, brands need to understand what makes their customers buy. This is where multivariate testing, targeting and optimisation is proving invaluable. Webtrends Optimize allows brands to run tests in a live environment before the changes are applied so brands can achieve the most optimised version of their site without gambling on what will work."

Webtrends has been working with Alitalia since 2009, when the airline company adopted Analytics, Webtrends' platform which provides performance measurement on all digital channels. It offers insight on visitors and customers' behaviour, habits and tastes, a key element in a strong competitive area such as airlines, where potential customers are virtually flooded by a huge number of offerings.

Over these years, Alitalia were able to increase understanding of their customers through accurate profiling and could gain visibility on how many people completed the purchase process and how many abandoned to help them determine which pages to optimise, which consequently has lead to increased bookings and revenue.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimise campaigns, maximise customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.

Web: http://www.webtrends.com
Twitter: @webtrends
Facebook: http://www.facebook.com/webtrends

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...