Welcome!

News Feed Item

Missy Godfrey Named CEO Of SocialFlow

APPOINTS LEE JONES, CHIEF REVENUE OFFICER

NEW YORK, Oct. 25, 2012 /PRNewswire/ -- Frank Speiser, President and Co-founder and chairman of the board for SocialFlow, the industry-leading social media optimization technology company, announced the appointment of Missy Godfrey to the position of CEO.  In this role, Godfrey will capitalize on her vast experience in the advertising and media industry to articulate SocialFlow's vision and value to Fortune 500 companies.  She has spent a career building successful businesses and is recognized as an outstanding leader driving the efforts in start-up expansion initiatives, launches, turn-arounds and corporate growth strategies.

(Photo: http://photos.prnewswire.com/prnh/20121025/NY94237 )

Said Speiser, "I am very pleased to bring Missy Godfrey in as CEO of SocialFlow. Her deep experience building and propelling companies to the next level of growth will be crucial to us as global brands and businesses seek solutions for success in social media."  Speiser continues, "When SocialFlow was in the beginning phases of growth, Missy impressed us with the counsel she provided and her immediate grasp of what we were doing and our vision for the company. Her experience with early-stage tech companies makes her the best person to explain the SocialFlow value proposition as brands look to leverage social data technology for media, commerce and brand building strategies."

Said Godfrey, "Frank has always known that the key to solving the problem of audience attention on social was understanding both what people were talking about right now and to what subjects they were willing to pay attention."  She continues, "SocialFlow provides highly differentiated, predictive analytic tools that allow brands to capture attention, develop deep engagement and drive results in real time across the leading social platforms.  This is the performance that brands are demanding and I recognize that SocialFlow is poised for tremendous growth.  I am excited to work with Frank and the entire SocialFlow team as we continue to grow the business."

Godfrey's first step in building world class sales and marketing capabilities is the appointment of Lee Jones, a seasoned media executive with expertise in digital, print and mobile industries to the position of Chief Revenue Officer.  Said Godfrey, "Lee has more than 20 years experience in publishing and sales for some of the most well-known media brands in the country. His experience across numerous industries makes him uniquely qualified to communicate SocialFlow's ability to deliver measurable ROI to key decision makers."

Jones was most recently SVP of Advertising for USA TODAY.  Lee's previous experience includes serving as President of Tribune 360, and Publisher of Inc., Fast Company and Entrepreneur magazines. He also served as Senior Vice President, group publisher of Ziff Davis Publishing'. Lee began his career at Hearst Business Publishing, a division of the Hearst Corporation.

Godfrey spent over 20 years building and leading top sales and marketing teams in the media industry holding senior executive positions at Primedia, Worth, Hearst and American Express Publishing.  Prior to joining SocialFlow, Godfrey was a Managing Director at North Sea Partners where she was instrumental in building the firm's merchant banking practice and Executive Alliance of operating executives in affiliation with New Mountain Capital.  Godfrey also advised nascent media and technology companies on strategies and serves on the boards of several innovative firms in the social commerce, mobile gaming and video curation sectors.  In addition, Godfrey serves as a mentor for the ER Accelerator, working with a number of their portfolio companies in New York City.  

About SocialFlow

SocialFlow is a leading social media marketing company offering businesses and brands a solutions-based approach to connecting paid, owned and earned media strategies.  Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of products that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company's social media strategy.  SocialFlow also analyzes social signals and identifies for marketers when to buy Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach of successful content and connecting earned and paid strategies for Twitter and Facebook.

Founded in 2009, SocialFlow is home to a world-class research team that has produced many studies highlighting how social networks operate.  They have uncovered surprising patterns of engagement and topical velocity and are able to visually capture the underlying network of relationships amongst users on a given topic.  Based in New York City, SocialFlow has helped numerous well-respected brands such as the WSJ, Pepsi, Burberry, Forbes, Walmart, Buzzfeed and Stuart Weitzman, dramatically improve ROI and maximize clicks, conversions, likes, Retweets, shares and engagement.

www.socialflow.com

SOURCE SocialFlow

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk. CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...